Join leading agency strategists to dissect learnings from Cannes Titanium Lions Winners on Anchor.fm on Sunday
The strategists will lead the review of the Cannes Titanium Lions winners in the context of the nine components covered in the IPA’s newly reinvigorated Advanced Certificate – the definitive qualification for best practice in communication strategy - which opens to applications today. These include the campaign objectives, channel choices, guiding ideas, as well as integration and measurement.
The best comments and quotes from the discussion will be turned into a DM piece and circulated to strategy and planning departments across the UK.
Says Jon Kershaw: “We want the views on what leaders in our industry feel stands out from this year’s crop, and to share their thoughts with each other via Anchor.fm. Combining the best industry learnings from the IPA’s Advanced Certificate with the best industry work from the Cannes winners will surely give us the ultimate recipe for creating the most successful multi-channel, tech-enabled comms plans, so I urge as many folk as possible to join the discussion.”
Says Patrick Mills, Professional Development Director, IPA: “Both Anchor.fm and Titanium Lions resonate perfectly with the values of the Advanced Certificate and provide the perfect opportunity for discussing effective communication strategy, with an already engaged audience, in a creative manner.”
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The Advanced Certificate will start from September 2016, with an overhauled set of over 40 hours of learnings, all written by esteemed industry practitioners, on a new, mobile-first platform. Find our more.
Last updated 23/06/2016