Join next week’s nationwide drive to boost the effectiveness of your marketing
From culture, to data, to media selection, to measurement strategy and more, Eff Week will launch brand new research, share evidence-based learning and host a first-class line-up of speakers, researchers and provocateurs, to help you boost the effectiveness of your marketing
The initiative kicks off with a main conference on Tuesday 10th October, followed by an additional 18 events in four cities over the rest of the week.
The keynote Conference – Tuesday 10 October
Among the speakers delivering their cutting-edge insights at the Conference are Shop Direct’s Group Marketing Director Kenyatte Nelson; Martin Deboo, Equity Analyst at Jefferies; Diageo’s Global Head of Marketing Effectiveness, Adam Ben-Yousef and Sandra Fazackerley, Director of Customer Data, Insight & Experience, O2.
They’ll be joined by over 40 other speakers and panellists from client and agency side, including IPA President and CEO of CHI & Partners, Sarah Golding, to debate how to improve the effectiveness of brands in the digital era from a 360-degree range of perspectives, including: the CEO’s, the City’s, agencies’ and marketers’, and the military’s. They will also be looking at how culture, investment, online, AI, AR and VR are impacting effectiveness.
Additional effectiveness events in London throughout the week include;
Deep Dive: Marketing Effectiveness in the Digital Era with Les Binet, Peter Field, Orlando Wood and Marsha Lindsay at the IPA
Events outside of London throughout the week include:
Innovation in Effectiveness – help or hindrance with Everything Different in Newcastle
See the full schedule and further details for the Eff Week Conference and satellite events, and buy tickets here.
Last updated 05/10/2017