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Knox and Bainsfair #BleedforEngland

In support of a national blood donation campaign for Give Blood and NHSBT by Pablo London, IPA President Tom Knox and Director General Paul Bainsfair joined England’s biggest rugby stars and fellow adlanders in offering up their veins.


The campaign aims to generate 100,000 new blood donors and capitalises on the patriotism of the Rugby World Cup to galvanise the English population to ‘Bleed for England’. Read more about the campaign which comprises a 30” film, celebrity online films featuring Johnny Wilkinson and Martin Johnson, as well as press and posters, here.

Says Paul Bainsfair: “Having expended much sweat and many tears during my career in adland, I thought it was high time I threw some blood into the mix. It is great to see an agency put their considerable skills to great use for such a bleeding good cause.”

Last updated 22/09/2015

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