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Langland and Unit9 take home prestigious ‘Best of Show’ accolades at 2014 Best of Health Awards

Langland and Unit9 were awarded the prestigious ‘Best of Show’ awards for their outstanding healthcare advertising, at the 2014 IPA Best of Health Awards, held last night (26th June 2014). Now in their 19th year, the Awards are recognised globally as the top creative healthcare advertising awards.

27/06/2014

View the photos from the night.

In total, four entries won Gold, 19 won Silver, 62 were awarded Bronze and Special Prizes were awarded for Rising Star and Best Use of Photography, Copywriting, Illustration, and Art Direction.

Langland was awarded ‘Best of Show’ for advertising to healthcare professionals for its international integrated campaign for Idis, raising awareness for the company which aims to help pharmaceutical companies connect physicians, pharmacists and patients with medicine that isn’t readily available. The campaign told real stories of how these people have been helped by Idis through emotional and educational films and powerful photography across print advertising, direct marketing and the website.

Unit9 was awarded ‘Best of Show’ for advertising to consumers for the ‘Life Saver’ initiative for Resuscitation Council UK. ‘Life Saver’ is a crisis simulator which can be accessed on a website or a mobile app. The simulator combines interactivity and film to teach life-saving CPR skills. Throughout the game, the user is thrown into situations where someone will die within ten minutes unless they move the device or press the key on a computer at the right speed. This allows the user to ‘learn by doing’, providing them with the knowledge to save lives in a way they are more likely to retain it.

Says Chairman of Judges, Dave Henderson, Joint Executive Creative Director, DLKW Lowe: “There is some great creativity in this year’s Best of Health Awards. It takes fantastic imagination to keep the creative work fresh and I hope you'll agree with the entire judging panel that this year’s winning entries have all got that extra something that makes them not just excellent health advertising, but excellent advertising in their own right.”

Says Convenor of Judges, Brett O’Connor, Creative Director, VCCP Health:  “We were really impressed with the quality of the winning work in this year’s Awards. The creativity and production values mean that quality ideas are increasingly supported by quality executions. A big well done to everybody involved. I'm already looking forward to next year.”

Special Prizes

Best of Show Consumer
‘Life Saver’, Resuscitation Council UK for Resuscitation Council UK, by Unit9

Best of Show Healthcare Professional
‘Idis – International Integrated Campaign’, Idis for Idis, by Langland

Best use of Art Direction
‘Idis – Direct Marketing’, Idis for Idis by Langland

Best use of Copywriting
‘Poo Song’, Bowel Cancer for Scottish Government, by The Leith Agency

Best use of Photography
‘Experience changes everything – Gnome collector, Model maker, Trainspotter,’ Prostap DCS for Takeda, by PAN

Best use of Illustration
‘The Trouble with Dragons’, Shire in ADHD for Shire Pharmaceuticals by McCann Manchester

Rising Star Award
Winner – Nick Robinson and Louisa Garnier, Publicis Life Brands Resolute
Highly Commended – David Stemler and Aaron Sidorov, The Cement Bloc
Highly Commended – Ben Good, Ogilvy Healthworld

Gold Awards

Healthcare Professional - International Integrated Campaign
 ‘Idis’, for Idis, by Langland

Consumer - Out of Home - Individual
‘Be Clear on Cancer’, for Public Health England, by M&C Saatchi

Healthcare Professional - Film - Individual
‘The Boy I Used to Know’, for Takeda, by Publicis Life Brands Resolute

Consumer – Digital Media
‘Lifesaver’, for Resuscitation Council UK, by UNIT9

Silver Awards

Consumer - UK Integrated Campaign
‘Tackling the nation's obesity crisis, one smart swap at a time’, Change4Life Smart Swaps for Public Health England, by 23red, M&C Saatchi, Freuds, OgilvyOne, MEC & M4C

Consumer - UK Integrated Campaign
‘Little Miss Fearless Takes Flight’, Kalydeco for Vertex, by Frontera London

Consumer - UK Integrated Campaign
‘Detect Cancer Early Campaign’, Detect Cancer Early for Scottish Government, by The Leith Agency

Consumer - Direct Marketing
‘Package can change the eating habit’, Suntory Black Oolong Tea for Suntory, by McCann Health China

Healthcare Professional - Direct Marketing
‘Inserts’, Idis for Idis, by Langland

Consumer - Press Ad - Individual
‘Only you can set them free’, Dulcolax for Boehringer-Ingelheim, by McCann Health China

Consumer - Out of Home - Individual
‘Only you can set them free’, Dulcolax for Boehringer Ingelheim, by McCann Health China

Consumer - Out of Home - Campaign
‘Mosquito; Coffin; Dollar; Africa; Gun’, LifeSaver for The SafePoint Trust, by McCann Health London

Consumer - Film - Individual
‘The Impossible Hug’, Bliss for Bliss, by Langland

Consumer - Film - Individual
‘Poo Song’, Bowel Cancer for Scottish Government, by The Leith Agency

Consumer - Film - Individual
‘Symmetry’, Great Daffodil Appeal for Marie Curie Cancer Care by DLKW Lowe

Consumer - Radio - Individual
‘Fish and Chips’, Diabetes New Zealand, by Insight New Zealand

Healthcare Professional - Film - Individual
‘Simon's Story’, Idis for Idis, by Langland

Healthcare Professional - Film - Individual
‘Jin's Story’, Idis for Idis, by Langland

Healthcare Professional - Film - Individual
‘Dee's Story’, Idis for Idis, by Langland

Healthcare Professional - Film - Individual
‘Sarah's Story’, Idis for Idis, by Langland

Healthcare Professional - Film - Individual
‘Yang’s Story’, Idis for Idis, by Langland

Healthcare Professional - Film - Campaign
‘Sarah's Story; Yang's Story; Dee's Story; Jin's Story; Harsh's Story; Simon's Story’, Idis for Idis, by Langland

Business to Business – Other business to business communications - Campaign
‘Idis’, Idis for Idis, by Langland

Bronze Awards

Healthcare Professional - UK Integrated Campaign
‘Experience changes everything’, Prostap DCS for Takeda, by PAN

Healthcare Professional - International Integrated Campaign
‘Hidden Patients’, MSD Hub for Merck Sharp & Dohme, by Insight Australia

Healthcare Professional - International Integrated Campaign
‘Hardly notice’, Simponi for Janssen, by McCann Health Sydney

Healthcare Professional - International Integrated Campaign
‘Laboratory of Life’, Teva Respiratory for Teva EU, by Woolley Pau Gyro

Healthcare Professional - International Integrated Campaign
‘It’s about good days’, Copaxone for Teva Pharmaceuticals, by VCCP Health

Healthcare Professional - Digital Media - Websites
‘Dovobet Gel Website’, Dovobet Gel for LEO Pharma, by Langland

Healthcare Professional - Digital Media - Websites
‘Idis Website’, Idis for Idis, by Langland

Healthcare Professional - Digital Media
‘Virtual Waiting Room’, EVISTA for Eli Lilly Japan K.K., by McCann Health Japan

Healthcare Professional - Press Ad - Individual
‘Right Choice’, Idis for Idis, by Langland

Healthcare Professional - Press Ad - Individual
‘Certainty’, Idis for Idis, by Langland

Healthcare Professional - Press Ad - Individual
‘Survivor’, Idis for Idis, by Langland

Healthcare Professional - Press Ad - Individual
‘Fighter’, Idis for Idis, by Langland

Healthcare Professional - Press Ad - Individual
‘Ensure Plus’, Abbott Nutrition Ensure Plus Advanced for Abbott Nutrition, by Langland

Healthcare Professional - Press Ad - Individual
‘Diabetes at home’, RESOURCE Diabetic for Nestle Health Science, by McCann Health Singapore

Healthcare Professional - Press Ad - Individual
‘Diabetes at work’, RESOURCE Diabetic for Nestle Health Science, by McCann Health Singapore

Healthcare Professional - Press Ad - Individual
‘Broccoli’, Pediasure for Abbott, by Ward6

Healthcare Professional - Press Ad - Individual
‘Fish’, Pediasure for Abbott, by Ward6

Healthcare Professional - Press Ad - Individual
‘Egg’, Pediasure for Abbott, by Ward6

Healthcare Professional - Press Ad - Individual
‘Stick your tablets’, Napp BuTrans for Napp, by Woolley Pau Gyro

Healthcare Professional - Press Ad - Individual
‘It’s about good days’, Copaxone for Teva Pharmaceuticals, by VCCP Health

Healthcare Professional - Press Ad - Campaign
‘Survivor; Fighter; Certainty; Right Choice; Made it Happen’, Idis for Idis, by Langland

Healthcare Professional - Press Ad - Campaign
‘Experience changes everything - Gnome collector; Model maker; Trainspotter’, Prostap DCS for Takeda, by PAN

Healthcare Professional - Press Ad - Campaign
‘It's about good days’, Copaxone for Teva Pharmaceuticals, by VCCP Health

Healthcare Professional - Press Ad - Campaign
‘Egg; Broccoli; Fish’, Pediasure for Abbott, by Ward6

Healthcare Professional - Press Ad - Campaign
‘If every child was identical – Science; Museum; Party;’ Treatment Individualisation for Shire Pharmaceuticals by McCann Manchester

Healthcare Professional - Film - Individual
‘Harsh's Story’, Idis for Idis, by Langland

Healthcare Professional - Film - Individual
‘Sarah’, Simponi for Janssen, by McCann Health Sydney

Healthcare Professional - Film - Individual
‘Ken’, Simponi for Janssen, by McCann Health Sydney

Healthcare Professional - Film - Individual
‘Cate’, Simponi for Janssen, by McCann Health Sydney

Healthcare Professional - Film - Individual
‘Just the Job Animation’, NHS Education for Scotland, by The Gate Worldwide

Healthcare Professional - Film - Individual
‘Shine a new light on the truth about living with bipolar’, Sycrest for Lundbeck, by VCCP Health

Healthcare Professional - Film - Campaign
‘Cate; Ken; Sarah’, Simponi for Janssen, by McCann Health Sydney

Consumer  - UK Integrated Campaign
‘NSPCC Gherkin Challenge’, NSPCC, by Langland

Consumer - UK Integrated Campaign
‘Bliss’, Bliss, by Langland

Consumer - International Integrated Campaign
‘Synexus Asthma’, Synexus, by Langland

Consumer - International Integrated Campaign
‘'Listen to Your Legs' Integrated’, Antistax for Boehringer Ingelheim, by McCann Health London

Consumer - 3Ca - Digital Media - Websites
‘Aiir’, Aiir for Roche, by Langland

Consumer - Film - Individual
‘Ham Salad Baguette’, Windsetlers for Thornton & Ross, by Bray Leino

Consumer - Film - Individual
‘Seabass’, Windsetlers for Thornton & Ross, by Bray Leino

Consumer - Film - Individual
‘Synexus Asthma TV’, Synexus, by Langland

Consumer - Film - Individual
‘Must Have’ Give Blood for NHS Blood & Transplant, by DLKW Lowe

Consumer - Film - Individual
‘Red Cross Connection: How a share can save lives’, Singapore Red Cross, by McCann Health Singapore

Consumer - Radio - Individual
‘When Pies Attack’, Diabetes New Zealand, by Insight New Zealand

Consumer - Direct Marketing
‘Little Miss Fearless Takes Flight’, Kalydeco for Vertex, by Frontera London

Consumer - Direct Marketing
‘The Trouble with Dragons’, Shire in ADHD for Shire Pharmaceuticals, by McCann Manchester

Consumer - Direct Marketing
‘Birthday Email’, Bupa Rewards for Bupa, by Them

Consumer - Direct Marketing
‘Packaging’, Gentropin for Pfizer, by Orchard

Consumer - Press Ad - Campaign
‘Christmas Lights - Driveway; White House; Yellow Lights’, Barnardos Australia for Barnardos Australia, by DDB Remedy Australia

Consumer - Press Ad - Campaign
‘It's not just for the jungle’, Jungle Formula for Omega Pharma, by VCCP Health

Consumer - Out of Home - Individual
‘Pause’, World No Tobacco Day, by McCann Health Dubai

Business to Business – Multi-Channel Self Promotion Campaign
‘Think Potential’, by Frontera London

Business to Business - Other business to business communications campaign
‘LifeSaver Investor Materials’, LifeSaver for The SafePoint Trust, by McCann Health London

Business to Business - Self Promotion Individual
‘Great Manager Wanted’, by Frontera London

Business to Business - Self Promotion Individual
‘Great Writer Wanted’, by Frontera London

Business to Business - Self Promotion Individual
‘Great Artist Wanted’, by Frontera London

Business to Business - Self Promotion Individual
‘www.langland.co.uk’, by Langland

Business to Business  - Self Promotion Individual
‘Langland Christmas Card’, by Langland

Business to Business - Self Promotion Individual
‘McCann Brain Scan’, by McCann Health London

Business to Business - Self Promotion Individual
‘Bad Ad Generator’, by Publicis Life Brands Resolute

Business to Business - Self Promotion campaign
‘Great Artist Wanted; Great Writer Wanted; Great Manager Wanted’, by Frontera London

Business to Business - Other business to business communications individual
‘INC Film’, INC for INC, by Langland

Business to Business - Other business to business communications individual
‘Speaking poster’, Clio Healthcare Awards for Clio Healthcare, by McCann Health Sydney

Full details about the winners, including the creative work, can be seen at: www.ipabestofhealthawards.co.uk

Last updated 27/06/2014


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