Larissa Vince appointed as co-chair of IPA New Business and Marketing Group
She replaces Katie Lee, the managing director at Gravity Road, and joins Carmen Bekker, the European marketing director at JWT, as joint leader of the group.
Larissa has been at Saatchi & Saatchi for four years, and took on her current role across new business, marketing and PR in 2013. Before that, she was the deputy editor of Campaign and spent 10 years in business journalism in the UK and Australia.
She said: “I am delighted to be taking on this role at a critical time for agencies’ new business efforts. In an increasingly competitive marketplace, and one in which demands on agencies’ time and resources are ever increasing, the role of the IPA NBMG in ensuring best practice is vital. I look forward to partnering with Carmen and the rest of the group on our key themes for 2015.”
Katie Lee will remain as a member of the group when her 2-year tenure as co-chair comes to an end.
Last updated 07/07/2015