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Let's win the war for talent

In this month's Marketing magazine, IPA President Ian Priest highlights the importance of maximising diversity within recruitment and the need to attract and nurture those with new skill sets, in order to stay ahead.


"We can change everything about how we work, what we produce and how we get paid, but if we haven’t got the right talent, we’ll be less effective.

"Moreover, now feels like the right time to look at talent. Technology is having a dramatic impact on our business, so we need to recruit people from different backgrounds and with new skills and perspectives. Also, as the economic cycle swings upwards, so we can better afford to invest in training and learning.

"If we get this right, it becomes self-fulfilling. People with the right skills and training produce better outcomes, which improves agency remuneration, meaning there is more to invest in people. If we are a people business, it’s imperative we invest in them. We can’t just talk the talk."

Read more in Marketing here.

Last updated 04/09/2014

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