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Market research pioneer Harry Henry dies

The IPA is saddened to learn that Harry Henry, best known for his pioneering work in market research within advertising agencies and major media organisations, has died at the age of 92.

25/11/2008

The IPA is saddened to learn that Harry Henry, best known for his pioneering work in market research within advertising agencies and major media organisations, has died at the age of 92.

Henry’s career in advertising began in 1938 when he joined as the one-man research department of Colman, Prentis & Varley (CPV).

In 1961 he joined the board of the Thomson Organisation as Director of Marketing, later as Deputy Managing Director, where he was closely involved in the launch of The Sunday Times Colour Magazine. He was also the founding Chairman of the United Kingdom's first Yellow Pages Directory, in the form of Thomson's Yellow Pages. Henry left the Thomson Organisation in 1950 to embark on the final stages of his career, as Editor-in Chief of Admap and author of the Lucifer column.

During his career, Henry was a founding member of The Marketing Society and held a number of positions within many of the main industry research bodies including: Chairman of the AA's Statistics Committee for forty years, a director of the World Advertising Research Center (WARC), as well as a governor of the History of Advertising Trust, which he helped found.

In 2004 he was awarded the highly acclaimed Mackintosh Medal, presented by the Advertising Association, for outstanding personal and public service to the advertising industry.

Said Mike Waterson, a friend of Harry Henry and Chairman of the Information Sciences Group, which includes WARC, “Though not as avuncular as he looked, he was wise, witty and warm. His unflagging curiosity about new developments allied to a tendency to acerbity kept his writing lively and, as the poet said, ‘Sustained his appetite and rage/ Intact to an extreme old age’.”

A service will be held for him at 3pm on Friday 5th December at Christ Church, in Esher. This will follow an earlier family-only burial service.


Last updated 30/01/2009


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