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Nationwide tour to celebrate Creative Britain puts spotlight on Manchester

The IPA, in partnership with Creative Skillset, is embarking on the third stage of its nationwide tour to champion, celebrate and grow the reputation of the UK’s creative industries which contribute £71.4billion GVA to the UK economy and employ 1.68 million workers. Following the successes of the first event in Bristol and the second event in Birmingham, the tour will continue in Manchester tomorrow, Wednesday 3rd September.

02/09/2014

The event will see 200 people celebrate the future of the creative industries in Manchester that is now the second largest hub for creative and digital content across Europe after London. Greater Manchester-based MediaCityUK is home to BBC departments, ITV studios and more than 50 creative and digital companies.

Of the creative businesses, 23 agencies in Manchester and surrounding areas are in IPA membership*. In addition, 12 organisations in the North West; C21, Republic of Media, One Marketing, Havas Lynx, Delineo, Creative England, Madhouse, BJL, TBWA, Access, MEC and The White Room, are among the businesses taking an apprentice for this year’s IPA Creative Pioneers Challenge, which offers creative apprenticeships to local school leavers.

At the Creative Manchester event a panel will present a vision for the future of Manchester’s creative industries from an inside perspective, with representatives including; Mike Perls, CEO of MC2, Cat Lewis, CEO and Executive Producer at Nine Lives Media, Nicky Unsworth, CEO of BJL, Martin Bryant, Editor at The Next Web, Jeff Coghlan, CEO of Matmi, Lou Cordwell, CEO of Magnetic North, and more. The event will also hear from Lewis Blackwell who is writing a series of features for The Drum which has coincided with the nationwide tour to Bristol, Birmingham and Manchester. The articles provide an outsider’s view of the creative industries within these cities.

Says Peter Craven, IPA City Head for Manchester and co-founder of Madhouse: “There’s a very buoyant and exciting vibe in Manchester at the moment with the creative industries really progressing in the North West. No other city in Europe has invested as much in its media and digital scene, with £3.5 billion spent building a global hub for creative industries. The ‘Creative Manchester’ event is a great opportunity to build on that progression, unite Greater Manchester behind a common purpose, identify further growth opportunities and accelerate business development together. We are really excited to be involved in this celebration of creativity.”

The Creative Manchester event is also being held in local partnership with The White Room, UK Fast, Manchester City Council, Creative England, The Manchester College and Manchester Publishers’ Assocation (MPA).

On 2nd July the Creative Industries Council launched a new strategy for the UK Creative Industries to reinforce the UK’s position as a world leader. Find out more at www.thecreativeindustries.co.uk.

*Manchester region agencies in IPA membership:

Access Advertising
BJL
C21
Carat Manchester (part of Aegis Group)
CheethamBell JWT
Delineo
Driven
E-Graphics (brand of TBWA Manchester)
Gyro Manchester
iProspect (brand of Aegis Group)
Kinetic
Madhouse Associates
McCann Manchester
MEC Manchester
Media Agency Group
Mediacom North
One Marketing
PHD North
Portfolio (brand of Delineo)
Posterscope North
Republic of Media Limited
TBWA\Manchester
TCS Media North
Vizeum (brand of Aegis Group)

Last updated 02/09/2014


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