New Government Communications Plan
The Government Communications Plan has been unveiled this week revealing a 22 per cent increase year on year in its budget for 2014/15 to £289m, as well as an invitation for agencies to pitch for up to 40 briefs.
Says Paul Bainsfair, Director General IPA: “It is good news that the spend forecast for the new plan has increased compared to the previous year’s to £289m, albeit still being well below that of 2010 levels. It is also positive that the Government and CCS (Crown Commercial Service) have listened to our concerns and acknowledged that things needed to change. We will be keeping a close eye on the process to ensure it runs as efficiently as possible for agencies and that they are treated fairly throughout. We hope that this new communications plan will improve the way both the CCS and the GCS (Government Communication Service) deal with agencies, allowing them to do what they do best and continue to provide world class and highly effective campaigns.”
Last updated 15/05/2014