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New platinum CPD award

Following on from their prestigious Gold accreditation, the IPA has added a new category for member agencies showing sustained commitment to outstanding professional development.


The platinum award will be given to those agencies who have achieved Gold accreditation for four consecutive years.

The ten agencies that have attained the Platinum award are: BBH, Hunterlodge, JWT, Leo Burnett, MEC, MediaCom Scotland, OMD, Starcom MediaVest, Total Media, ZenithOptimedia.

Criteria for achieving a Gold CPD accreditation are rigorous. Agencies are required to write a paper demonstrating the effectiveness of their CPD programme on business success. Their submissions must outline a holistic approach regardless of the size of available budget and show creativity in building an energetic learning culture, in support of real business objectives.

It is important that the agency delivers clear evidence that the CPD practice lies at the heart of their business and is not just an ‘add-on’. The new platinum award has been implemented to encourage member agencies to sustain their commitment to outstanding professional development.

Says Patrick Mills, Director of Professional Development, IPA “Since CPD Gold was implemented in 2008; we have seen many impressive papers outlining agency learning and development programmes. What is particularly pleasing, is how so many agencies sustain the quality and effectiveness of these programmes year after year, and the positive impact this has had on all aspects of their businesses; the Platinum Award has been created to celebrate this consistent level of achievement, and we hope it encourages all IPA member agencies to follow suit in years to come”.

Says Stuart Sullivan-Martin, Chief Strategy Officer, MEC and Co Chair of the IPA Professional Development Group, “Put simply, creating a culture of learning and development makes business sense. The IPA has decided to celebrate this by introducing the new Platinum Award for Continued Professional Development, recognising the companies who have demonstrated a commitment in this area over the last four consecutive years. As one of the lucky recipients of this award we at MEC are absolutely delighted, and looking forward to what’s next.”

Last updated 16/05/2013

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