Nineteen candidates have successfully completed the third IPA Excellence Diploma, with four distinctions, twelve credits and three passes. The Diploma is the IPA’s highest qualification and challenges candidates to develop a personal vision for how communications can build brands. The graduation ceremony took place last night (27th November 2008) at the IPA.
The rigorous 15-month programme, sponsored by DDS, is designed for individuals with at least three to fivwillshie years’ experience who wish to push their thinking forward beyond their own discipline. Each candidate completes six core modules, with 1500-2000 word assignments per module, and a final assignment of 5000-7000 words, the best of which will be published as a Campaign supplement in January 2009. The results:
The President’s Prize
Matt Sadler, Planner, Euro RSCG The DDS Award for Outstanding Body of Work
Alex Dunsdon, Business Director, M&C Saatchi Distinction
David Bonney, former planner at DDB
Alex Dunsdon, Business Director, M&C Saatchi
Charlie Finnigan, former planner at Saatchi and Saatchi
Matt Sadler, Planner, Euro RSCG Credit
Rory Bryant, Account Director, WCRS .
Richard Cordiner, Planning Director, Leo Burnett
Michael Cosham; Client Services, Kitcatt Nohr Alexander Shaw Limited
Chris Gallery, Account Planner, McCann Erickson Advertising
James Hart, Planner, Mindshare.
Andrew Lloyd, Associate Director Communications Planner, OMD UK
Josie Lyons, Group Account Director, Starcom
Samuel Pitt, Group Account Director, MediaCom
Chris Stephenson, Head of Strategic Planning, Vizeum
Bethan Williams, Planner, Partners Andrews Aldridge
Louise Williamson, Strategist, Work Club
John Willshire, Head of Innovation, PHD Media Pass
Rebecca Brennan, Group Account Director, Iris
Chrissie Deakin, Associate Communications Planning Director, OMD UK
Ashana Richards, Account Director, Proximity London.
Says Moray MacLennan, IPA President and Chairman Europe, M&C Saatchi, “We cannot overestimate the value of training to our industry. As the graduates of the IPA Excellence Diploma will testify, training delivers not just knowledge but confidence. This in turn can lead to bigger and better ideas and career advancement. I would like to congratulate all the successful graduates of this tough but highly rewarding Diploma.”
Says Henry Lawson, President, DDS, “Everyone would agree that well-trained, talented individuals are the life blood of our business. The IPA Excellence Diploma is crucial to the future of marketing communications not only because it sets such high international standards, but also because it equips candidates to cope with change. The exhilarating pace of our industry will surely continue: I'm sure the digital wave hasn't crested yet. On behalf of DDS I congratulate these candidates and look forward to following their continued success as they help navigate their businesses through the exciting challenges ahead.”
Said Matt Sadler, Planner, Euro RSCG, and winner of the President’s Prize, “For me, the Diploma has required discipline, motivation and a lot hard work, but the outcome is that you can walk into work feeling like you can pretty much take on anything. I can now undertake any project knowing that I have massive insight and knowledge to draw from.”
Said Alex Dunsdon, Business Director, M&C Saatchi and winner of the ‘DDS Award for Outstanding Body of Work’, “Since completing the IPA Excellence Diploma, I feel more confident about the job. You go into a meeting feeling like you know what you’re talking about.”
The IPA launched the Excellence Diploma in 2004, under the presidency of Stephen Woodford, to raise the real and perceived professionalism and value of marketing communications. Diploma modules cover: the role of brands, people and brands, brands and channel thinking, brands and creativity, brands and measurement, and brands and leadership. Candidates are given a mentor from their agency for support and to help them put the thinking into practice.
For more information and to enroll for the next scheme beginning in February 2009, please contact Anna Beeton at the IPA on annaB@ipa.co.uk
or call 020 7201 8232.
Last updated 15/01/2009