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Outthinking the competition

Ahead of next week's Agility Adaptathon, IPA Director General Paul Bainsfair highlights the importance of agile marketing in an always-on world.


"To my mind agility in marketing has close parallels with the Blitzkrieg tactics of the German army in WW2. The German historian Frieser summarised the Blitzkrieg as simply the result of German commanders blending the latest technology in the most beneficial way with the traditional military principles and '[employing] the right units in the right place at the right time' ", says Bainsfair in Marketing Magazine.

Read more here.

There is still time to purchase tickets for the Agility Adaptathon on 7th-8th May which will hack the way forward for creating new more agile culture, creative, measurement, production, processes and trading. Find out more about ADAPT at

Last updated 28/04/2014

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