Partnership is at the heart of agility
"The demands that digitisation, two-way conversations and real-time response put on brands requires both clients and agencies to become agile: more work, across more channels, faster, and with the same or smaller budgets. To achieve this, both client and agency have to adapt across the board: structures; working practices; briefing and approval processes; budgeting methodology; measurement; and taking risk," explains Priest.
Read more here.
Find out more about the ADAPT agenda, and book tickets for the next Adaptathon around Performance.
Last updated 04/06/2014