Paul Mead announced as new IPA Search Group chair
The Search group serves to raise the digital standard, share knowledge among members of the IPA, support agencies with all things related to search marketing and related areas and to represent the agency perspective in the search engine marketing arena.
Says Paul Mead “Search engine marketing is going through a rapid period of change. With SEO melding into content marketing, social media and PR and paid search evolving as part of a growing biddable media market it’s a very exciting time to taking on the chair of the IPA Search group. I’m looking forward to working with a very talented group of people to play our part in ensuring that both clients and agencies work effectively together to raise standards, promote best practice and meet the challenges that these changes are setting the industry”
Paul Mead’s biography
Paul Mead is founder and Managing Director of VCCP Media. In 2006 Paul founded VCCP Search as a start-up business backed by Chime Communications and creative agency VCCP. Over the next five years Paul built the business from scratch to become one of the leading search marketing specialists in the UK working with clients such as MTV, Cheapflights and Virgin Money. In 2012 Paul launched VCCP Media to offer a full service creative and media proposition. Within the first year the business has become one of the fastest growing media agencies in the UK, planning across paid, owned and earned media and offering clients a proprietary media optimisation technology platform. Paul started his career in publishing with VNU. In 2000 he joined a start-up dot com called UK Net Guide where as Managing Director he helped grow the business to over two million users per month across a portfolio of websites including TheAnswerBank.com, one of the first social networking sites in the UK.
To read Paul's views on Search Marketingt, click here
Last updated 26/09/2013