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Reaching diverse talent

The IPA and Sponsors for Educational Opportunity (SEO) London will be actively encouraging more students from ethnic minorities to join the advertising industry and IPA member agencies can get involved in this programme.


The opportunity will give IPA member agencies the chance to effectively improve the diversity of their talent. SEO London will represent interested member agencies across 60 universities, and will encourage and screen potential applicants for work experience places, paid internships and graduate opportunities.

The programme will also include a series of networking days hosted by the IPA where agencies will expose students to the wide variety of roles available within the industry, ranging from general roles to specific jobs such as data gathering and analytics.

To find out more contact

Says Hason Sandhu, SEO London Managing Director: “It is clear that there is a great deal of interest in the advertising and marketing communications industries from the best and brightest ethnic minority undergraduates on campus. We are delighted to work with the IPA to help these students improve both their awareness of the wide range of different roles and skillsets required by leading agencies and also their access to these firms. I am very confident that the combination of education and networking events that the IPA has put in place for these students, coupled with our ability to market specific IPA member agency internship and graduate opportunities on campus at more than 60 universities and with the 7,000+ students registered with us, will undoubtedly lead to an improvement in the pipeline of ethnically diverse talent entering the industry in the coming years.”

Member agencies interested in taking on a school leaver as an apprentice can still sign up to the Creative Pioneers Challenge. Please visit

SEO London is a diversity focused charity that works with the UK’s most talented undergraduates from under-represented BME and/or low-socio economic backgrounds. In the last year SEO has helped more than 900 university students secure either work experience or extremely competitive internships and graduate roles with many of the UK’s leading graduate employers.

Last updated 21/11/2013

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