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Ready yourself for SXSW registration on 3rd August

The IPA is encouraging its members to start planning their budgets for the 2016 SXSW Interactive Festival now, in time to officially register on 3rd August. The annual SXSW Interactive conference in Austin, Texas is the pre-eminent industry festival in the world and the Mecca for those wanting to witness cutting edge digital innovation.


Whilst the 2016 Festival doesn’t take place until 11-15 March, any delegates interested in making the trip will need to begin planning for it now. Hotel rooms can only be reserved once you’re registered and the last two years saw all downtown hotels fully booked by the end of the first day of registration. Also, the earlier delegates register, the cheaper the price of attendance.

The IPA has attended the SXSW Interactive Festival for the last five years, acting as an informal host to fellow delegates from the industry, providing a support network and offering timely advice and information regarding the event.

If you would like regular updates and advice, including how to find the best accommodation, email ClemencyWilliamsat

The IPA also hosts a popular blog to capture the news and views of some of the world’s brightest minds in technology, featuring blogs from member agencies attending the event.

Says Nigel Gwilliam, IPA Consultant Head of Media and Emerging Technology, “From neuroplasticity, to wearables, to extreme bionics; the SXSW Interactive Festival really does provide unparalleled insights into the latest technologies and digital trends and crucially how they impact on our industry. The IPA is therefore very much looking forward to attending the 2016 Festival – and to seeing many of you out there, so don’t forget to register!”

Last updated 14/07/2015

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