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Start your Agility thinking now

Ahead of our Agility Adaptathon in May the theme of agility will be brought to the fore by two panel sessions at ISBA’s Annual Conference, on 12 March; an event shaping up to be every bit as unmissable for agencies as it will be for advertisers. Book now!

14/02/2014

Agile thinking guaranteed at ISBA Conference, 12 March, The Kia Oval, London (#ISBAconf)

In Brand as publisher – Agency agility required, the traditional creative agency focus, particularly regarding production, will be put under scrutiny by a panel of senior marketing experts, production consultants and senior agency representatives. Guests can expect serious challenges to be issued and debate as the panel argue for more agility and greater cost-effectiveness from their agencies.

And in the final session of the day, The Case for Change... agencies will have their say in a panel that includes Ian Priest, (IPA President, International MD, Chime Communications), Phil Rumbol, (Founding Partner, 101), and Carl Johnson, (Founding Partner, Anomaly), as they discuss the ailing health of the client / agency relationship and whether the balance has tipped too far in favour of efficiency over effect, with the likes of Simon Tilden (Diageo), Richard Woodford (GSK) and Dom Grounsell (Morethan). With panel chair and journalist Sonoo Singh there to prosecute the issues, this event promises a balanced but, no doubt, heated debate.

To find out more you can visit ISBA’s website and download the event programme here.

To book your tickets please contact Elvira Bagge on elvirab@isba.org.uk or 020 7291 9020.

Last updated 14/02/2014


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