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Sudler London wins Young Talent Award for campaign idea for the Elimination of Leukaemia Fund at IPA Best of Health Show

Sudler London were awarded the IPA Pip Award for Young Talent for their outstanding campaign idea for the Elimination of Leukaemia Fund (ELF) at the IPA Best of Health Show, held tonight (29 November) at Bloomsbury Ballroom.

30/11/2016

The 2016 Pip Award, in partnership with Pimp My Cause and the ELF, challenged new creatives to raise awareness of the emotional and psychological effects experienced by blood cancer sufferers, with the goal of attracting donations and fundraising support and helping launch the ELF Mind & Body Service.

Sudler’s ‘Share Your Voice’ campaign idea demonstrates the power of the spoken word and how the ELF Mind & Body Service can give sufferers their voice back.

The campaign idea consists of a radio ad that would help hit home the emotional impact of blood cancer with a first-person account of their experience. The ad would push listeners affected by blood cancer to ‘share their voice’. They would be able to do this by recording voice clips, either of their version of the radio ad, or by sharing their story. These voice clips would be uploaded to a Google Map Layer where each voice would appear as a point on the layer, creating a location-based community of voices that shows sufferers that they are not alone. The ELF Mind & Body centres will also appear on the layer, inviting users to find out more about the service, and provide an opportunity to spread the word.

Says Elspeth Lynn, Group Creative Director at FCB Inferno, “The Pip Award provides young creatives with a wonderful opportunity to create a campaign and it was a particularly tough brief, so we were delighted to see the line-up of entries this year. Sudler London clinched the Award for a campaign which the judges thought would raise the profile of the ELF Mind & Body service and that ELF could make a reality.”

Last year’s Pip Award winners, Lime Advertising, took home the Award for their nationwide campaign to warn of the dangers of legal highs. ‘Trojan High’ was launched just after the recent blanket ban of psychoactive substances by the government. The messages were disguised in small packets called Ciao!, which were designed to mimic other highs such as black mamba and Gogaine. Whilst marketing on Facebook, online, and leafleting in targeted areas, the campaign promised to ‘open your mind and give clarity like never before’. After a short period of steadily receiving orders, The Sun, followed by The Metro, believed the campaign to be real. Ciao! subsequently made it into the national press and orders tripled, with the messages being sent out across the country.

Full details about the winners, including the creative work, can be seen at: http://www.bestofhealthshow.com/winners/2016

Follow the conversation on Twitter using #BOH16

Full list of 2016 winners:

Special prizes

Best of Show

Consumer - Film

'Breathless Choir' for SimplyGo Mini, by Ogilvy & Mather London

 

Pip Award for Young Talent

Winner:

'Share your Voice' for Art Director: Amber Osborne, Senior Medical Copywriter: Catherine Mohan, by Sudler London

 

Highly commended:

'Helping heads stand against blood cancer' for Art Director: Stephanie Rohr, Planner: Alex Muller, by CDM London

 

'The White Cell' for Medical Copywriter: Kristina Marshall, Designer: Maria David, Senior Account Mananger: Luke Cripps, by Frontera London

 

Special Award for Innovation in Healthcare

'DOT. The first Braille Smartwatch.' for DOT. The first Braille Smartwatch, by Serviceplan Korea, Serviceplan Innovation

 

 

Gold Awards

Consumer - Digital & Interactive

'Reword' for Reword, by Leo Burnett Melbourne

 

Consumer - Film

'Breathless Choir' for SimplyGo Mini, by Ogilvy & Mather London

 

Consumer - Film

'Premonition' for Cruz Roja Argentina, by Dhélet Y&R Latam

 

Consumer - Film Campaign

'Ways In Campaign' for UnitedHealthcare, by Leo Burnett, Periscope

 

Consumer - Out of Home & Experiential

'Hero Gene' for National Bone Marrow Database, by Area 23, An FCB Health Network Company

 

Consumer - Print Campaign

'Melanoma Monsters' for Melanoma Awareness, by Area 23, An FCB Health Network Company

 

Consumer - Social Media

'Wear Yellow For Seth' for The Bubble Foundation UK, by Digitas Health LifeBrands

 

Craft - Excellence in Copywriting

'Daniel - Slam Poetry' for Xolair, by Publicis Life Brands Resolute

 

Craft - Excellence in Illustration & Animation

'Eyeball Slave-Artist' for Xalatan, by McCann Health

 

Craft - Excellence in Illustration & Animation

'Melanoma Monsters' for Melanoma Awareness, by Area 23, An FCB Health Network Company

 

 

Silver Awards

Business to Business - Direct & Promo

'Email footers' for Wellmark, by Wellmark

 

Business to Business - Film

'Demi's Story. Living with NSCLC' for ALK+ve NSCLC (non small cell lung cancer) Awareness, by Blonde

 

Consumer - Direct & Promo

'Breathless Choir' for SimplyGo Mini, by Ogilvy & Mather London

 

Consumer - Film Campaign

'Breathless Choir Campaign' for SimplyGo Mini, by Ogilvy & Mather London

 

Consumer - International Integrated Campaign 'Save the Box' for Gynaecological cancer awareness, by Saatchi & Saatchi Wellness, Sydney

 

Consumer - International Integrated Campaign 'Ways In Integrated Campaign' for UnitedHealthcare, by Leo Burnett

 

Consumer - Radio

'Dead Air' for Dead Air, by Serviceplan Health & Life / Serviceplan Group

 

Craft - Excellence in Art Direction

'Gaucher' for Gaucher Clinical Trial, by Langland

 

Craft - Excellence in Art Direction

'Toddler Tips Sleep Awareness Campaign' for , by McCann Echo

 

Craft - Excellence in Cinematography

'Demi's Story. Living with NSCLC.' for ALK+ve NSCLC (non small cell lung cancer) Awareness, by Blonde

 

Craft - Excellence in Digital (UI & UX)

'Letter by Letter' for Otsuka, by Langland

 

Craft - Excellence in Illustration & Animation

'Eyeball Slave-Gameboy' for Xalatan, by McCann Health

 

Craft - Excellence in Illustration & Animation

'Eyeball Slave-Student' for Xalatan, by McCann Health

 

Craft - Excellence in Illustration & Animation

'Gaucher' for Gaucher Clinical Trial, by Langland

 

Healthcare Professional - Digital & Interactive

'HCP Interactive Experience' for Spiolto, by Frontera London

 

Healthcare Professional - Digital & Interactive

'Letter by Letter' for Otsuka, by Langland

 

Healthcare Professional - Digital & Interactive

'PEE AGAINST THE LUTS WRONG DIAGNOSIS' for Astellas Pharma Brasil, by Triunfo Sudler Brasil

 

Healthcare Professional - Film Campaign

'Slam Poetry' for Xolair, by Publicis Life Brands Resolute

 

Healthcare Professional - International Integrated Campaign

'A Thousand Words about NTM' for NTM Disease Awareness, by Area 23, An FCB Health Network Company

 

Healthcare Professional - Out of Home & Experiential

'PEE AGAINST THE LUTS WRONG DIAGNOSIS' for Astellas Pharma Brasil, by Triunfo Sudler Brasil

 

Healthcare Professional - Print

'The Toyshop' for Teva Neuroscience, by VCCP Health

 

Healthcare Professional - Print Campaign

'A Thousand Words about NTM' for NTM Disease Awareness, by Area 23, An FCB Health Network Company

 

Bronze Awards

Business to Business - Direct & Promo

'Healthy hamper' for McCann Health, by McCann Health Sydney

 

Business to Business - Direct & Promo

'Straw and balloon' for Respiratory, by McCann Health Sydney

 

Business to Business - Film

'Ministry of Chronic Pain Control' for Palexia, by MJL

 

Business to Business - Out of Home & Experiential

'Data is Delicious - What's your appetite for innovation?' for TBWA\WORLDHEALTH LONDON House Promotion, by TBWA\WORLDHEALTH LONDON        

 

Consumer - Digital & Interactive

'Make a Nappy Happy' for Docusol, by McCann Health

 

Consumer - Digital & Interactive

'Pay With Your Voice' for Omron Automation Pvt. Ltd., by McCann Health India

 

Consumer - Direct & Promo

'Reword' for Reword, by Leo Burnett Melbourne

 

Consumer - Direct & Promo

'Save the Box' for Gynaecological cancer awareness, by Saatchi & Saatchi Wellness, Sydney

 

Consumer - Direct & Promo Campaign

'AMP Shoes' for Diabetes UK, by Langland

 

Consumer - Film

'JJ-Man' for Priligy, by McCann Health

 

Consumer - Film

'Monda's Story' for Jardiance (type 2 diabetes), by Ogilvy Healthworld

 

Consumer - Film

'We Need Everybody' for Organ Donation Scotland, by The Leith Agency

 

Consumer - Film Campaign

'Peter's Story/Steven's Story' for Cosentyx, by Publicis Life Brands Resolute

 

Consumer - Out of Home & Experiential

'The Unseatable' for Apollo Sugar Clinics, by Crayons Advertising

 

Consumer - Out of Home & Experiential Campaign

'AMP Shoes' for Diabetes UK, by Langland

 

Consumer - Out of Home & Experiential Campaign

'Face Value' for AIDS Foundation South Africa, by McCann Worldgroup

 

Consumer - Out of Home & Experiential Campaign

'Save the Box' for Gynaecological cancer awareness, by Saatchi & Saatchi Wellness, Sydney

 

Consumer - Out of Home & Experiential Campaign

'Urinals Campaign' for Online Doctor, by McCann Health

 

Consumer - Print Campaign

'Gaucher' for Gaucher Clinical Trial, by Langland

 

Consumer - Print Campaign

'Toddler Tips Sleep Awareness Campaign' for Monmouth Medical Center, by McCann Echo

 

Consumer - Social Media

'#attemptlife' for McCann Torre Lazur, by McCann Torre Lazur

 

Consumer - Social Media

'Lighter Blue' for Unbranded / Depression, by McCann HumanCare

 

Consumer - UK Integrated Campaign

'Make a Nappy Happy' for Docusol, by McCann Health

 

Craft - Excellence in Art Direction

'Peter's Story' for Cosentyx, by Publicis Life Brands Resolute

 

Craft - Excellence in Cinematography

'Healthcare at Home' for Healthcare at Home, by Langland

 

Craft - Excellence in Cinematography

'Little Dancer' for Cavilon Durable Barrier Cream, by Oliver

 

Craft - Excellence in Illustration & Animation

'Ashes to Ashes' for AIDS Foundation South Africa, by McCann Worldgroup

 

Craft - Excellence in Illustration & Animation

'Behind the Bruise' for Child Abuse Awareness, by Area 23, An FCB Health Network Company

 

Craft - Excellence in Illustration & Animation

'Dust to Dust' for AIDS Foundation South Africa, by McCann Worldgroup

 

Craft - Excellence in Illustration & Animation

'Peter's Story' for Cosentyx, by Publicis Life Brands Resolute

 

Craft - Excellence in Photography

'Denise' for Remicade, by McCann Health Sydney

 

Craft - Excellence in Photography

'Imagine' for Forticreme, by Cherry

 

Craft - Excellence in Photography

'Rhoma' for Remicade, by McCann Health Sydney

 

Healthcare Professional - Digital & Interactive

'In their world' for Xtandi, by VCCP Health

 

Healthcare Professional - Direct & Promo Campaign

'Manual and Egg box mailers' for Ecalta, by Sudler London

 

Healthcare Professional - Film

'Echoes of the past' for Pridopidine, by VCCP Health

 

Healthcare Professional - Film

'Me and Me film' for AstraZeneca, by McCann Health

 

Healthcare Professional - Film

'Our IVF journey' for Fertility, by Saatchi & Saatchi Wellness

 

Healthcare Professional - International Integrated Campaign

'Words' for Remicade, by McCann Health Sydney

 

Healthcare Professional - Out of Home & Experiential

'Boring Stand' for Feraccru, by CDM London

 

Healthcare Professional - Print Campaign

'Healthcare at Home' for Healthcare at Home, by Langland

 

Healthcare Professional - UK Integrated Campaign

'Healthcare at Home' for Healthcare at Home, by Langland

 

 

 

 

Last updated 30/11/2016


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