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The production decoupling debate gets real

The IPA, ISBA and CIPS held host the first joint industry forum for clients and agencies to discuss and debate the impact of production de-coupling activities on the communications marketplace on 17th September 2007, 5pm-7.30pm at 76 Portland Place, London W1B 1NT. The event was held as part of the Magic and Logic tripartite initiative.

01/10/2007

 The IPA, ISBA and CIPS are to host the first joint industry forum for clients and agencies to discuss and debate the impact of production decoupling activities on the communications marketplace on 17th September 2007, 5pm-7.30pm at 76 Portland Place, London W1B 1NT. The event will be held as part of the Magic and Logic tripartite initiative.

More than 150 clients (marketing and procurement), agencies and production suppliers have booked to attend the evening debate and are eager to hear the views of the key industry figures who will speak, including:
• Sarah-Jane Ellis, BBC, Head of Sourcing
• Barry Mellor, 02, Category Manager (Marketing and Sales)
• Ralph Clementson, Ogilvy COO for EAME
• Duncan Stokes, Ogilvy Advertising, Group Creative Services Director
• Karina Wilshire, Fallon, Managing Director
• Andrew McGuinness, Beattie McGuinness Bungay, Managing Partner

Each will be giving their professional perspective on production decoupling activities and the impact on their businesses.

Geoffrey Russell, the IPA’s Director for Media Affairs said: “We’re very much looking forward to this forum as a means of sharing the industry’s views and experience on this key topic. There are no rights or wrongs with regard to decoupling, but it is vital that all parties understand both the need for consultation prior to making any move, and the financial, risk and responsibility implications which decoupling can involve.”

Debbie Morrison, ISBA’s Director of Consultancy and Best Practice, said: “A great deal of interest has been generated by this forum and I’ve been getting daily calls from all quarters from people wanting to know more about ISBA’s position on production decoupling. I think that on this particular subject a lot of myth has evolved and it’s always good to talk so I’m delighted that we are holding this first joint event with the agency community which I hope will encourage greater client-agency dialogue on the pros, cons and ramifications.”

Ian Schollar, CIPS Head of Practice Development said: “This event is a great example of how joint working across professions can inform debate on key topical issues.  Procurement professionals have been applying decoupling in other areas for many years, but for agencies where their relationship with procurement is new, this concept can be difficult. This is clearly going to be a lively debate and one we feel strongly that procurement needs to be at the heart of. We look forward to hearing the discussion and any subsequent outcomes.”

Last updated 01/10/2007


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