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Thirteen agencies awarded Platinum accreditation for outstanding professional development

Thirteen IPA member agencies have been awarded a Platinum accreditation for their excellent Continuous Professional Development (CPD) programmes. Platinum accreditation is received after achieving four consecutive years of Gold. The agencies were awarded at a ceremony last night (11th June 2014).


The Platinum accredited agencies are: FCB Inferno, JWT, Hunterlodge, Leo Burnett, McCann Manchester, MEC, MediaCom London, MediaCom Scotland, Posterscope, Starcom MediaVest, Total Media, Woolley Pau Gyro and Zenith Optimedia. These agencies have shown thorough and sustained commitment to learning and an evident improvement to the lives of their agency staff and to the development of their businesses.

To achieve IPA CPD Gold accreditation, agencies are required to write a paper which demonstrates the effectiveness of their CPD programme on business success. Their submissions should reveal that they take a holistic approach to professional development, regardless of the size of available budget, and that they show creativity in building an energetic learning culture, in support of real business objectives. The agencies must also provide clear evidence that CPD practice is not merely an add-on to operations but lies at the heart of their business, fuelling commercial success.

The IPA’s recent publication Why CPD is good for your business reveals that IPA CPD gold accredited agencies report, on average, 98% client retention, business growth in the region of 10% year-on-year and an average of eight new business wins a year.

Says Patrick Mills, Director of Professional Development, IPA: “Since CPD Gold was implemented in 2008; we have seen many impressive papers outlining agency learning and development programmes. What is particularly pleasing is how so many agencies sustain the quality and effectiveness of these programmes year after year, and the positive impact this has had on all aspects of their businesses; the Platinum award celebrates this consistent level of achievement. Congratulations to all the agencies awarded.”

The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners’ skills always match their clients’ needs. 2014 marks the tenth year of IPA qualifications and the 10,000th certificate will be awarded in this year.

View the photos from the event.

Find out which agencies recently received Gold accreditation.

Last updated 12/06/2014

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