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Update on the Countdown to Brexit

In what we can expect will be a tense few weeks as we count down to the 18th October EU Summit, the IPA continues to work closely with The Advertising Association on Brexit.


The AA has held meetings with Government officials, including with BEIS to discuss data adequacy (a status granted by the European Commission to non-EEA countries who can provide a level of protection for personal data that is essentially equivalent to that provided in European law), the e-Privacy Regulation and the Digital Content Directive in the context of Brexit and a no-deal outcome.

The Government has issued a number of guidance and technical notices in case the UK leaves the EU with no deal.

The technical notice on data adequacy is can be found here.

Key dates:

  • 18 October 2018:
    • EU summit. Both the UK Government and the EU aim to agree an outline deal for future relations, allowing them time to ratify a full deal by 29 March 2019.
  • 13 December 2018:
    • EU summit. If no deal is agreed at the October summit, there will be a second summit if both sides still want to reach agreement.
    • The House of Commons and House of Lords will vote on the UK’s withdrawal treaty – this could be rejected by MPs, in which case it is not clear what would happen next.
    • Parliament also needs to pass an implementation bill before the UK leaves the EU.
  • 29 March 2019:
    • The UK will leave the EU at 11pm UK time with or without a Brexit deal.
  • 31 December 2020:
      • The UK's Brexit transition period will last until midnight.
Last updated 20/09/2018

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