Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

Who make better planners? Planners or creatives?

Dave Trott, Creative Director of Chick Smith Trott, will go head-to-head with David Golding, Founding Partner of Adam & Eve to determine whether planners or creatives make better planners, at the next IPA and Times Media Strategy debate on Monday 4th August.

06/08/2008

 At the debate, Dave Trott will put forward the motion that it is time that planners started planning again.


Says Trott, “Planners should be identifying the client’s business problem and working out who to talk to, and what to say in order to solve it. They should be using the advertising to sell, instead of using it to provide a window on a brand’s soul and to build the brand’s ‘equity’ in people’s minds.”


David Golding however will be vehemently defending the discipline.


Come along and witness whose argument wins out, and join in the debate yourself, at the IPA, 44 Belgrave Square, Sw1X 8QS. Drinks will be served from 6pm and the debate will start at 6.30pm. Book online: http://www.ipa.co.uk/DisplayContent.aspx?id=3384


Please note, you must be logged into the website to use the online booking system. Refunds will not be given for cancellations made less than 48 hours before the event.

Last updated 28/11/2011


Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

The IPA
© 2017 IPA. All rights reserved. No part of this
site may be reproduced without our permission.