At the debate, Dave Trott will put forward the motion that it is time that planners started planning again.
Says Trott, “Planners should be identifying the client’s business problem and working out who to talk to, and what to say in order to solve it. They should be using the advertising to sell, instead of using it to provide a window on a brand’s soul and to build the brand’s ‘equity’ in people’s minds.”
David Golding however will be vehemently defending the discipline.
Come along and witness whose argument wins out, and join in the debate yourself, at the IPA, 44 Belgrave Square, Sw1X 8QS. Drinks will be served from 6pm and the debate will start at 6.30pm. Book online: http://www.ipa.co.uk/DisplayContent.aspx?id=3384
Please note, you must be logged into the website to use the online booking system. Refunds will not be given for cancellations made less than 48 hours before the event.