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Why apprenticeships work

Representatives from Group M and Channel 4 will be joining apprenticeship ambassador Trudy Harrison MP, among others, to celebrate and promote the value of the industry’s go-to apprenticeship programme for the creative industries – Creative Pioneers2 - at an event today Monday (5 March 2018).


During the session, which coincides with the first day of National Apprenticeship Week, the business audience will hear key findings and highlights from the award-winning scheme, including:

Apprentices are not just for the young:

The Creative Pioneers Programme is aimed at school leavers, graduates, and – due to the Apprenticeship Levy – to current employees within businesses (of which 1/3 of IPA agencies are eligible).

CP2 injects diversity into industry:

The scheme has attracted a diverse representation of the UK population, including 49% of apprentices from Black, Asian and Minority Ethinc backgrounds, and a 49% female / 51% male split.

You don’t have to be creative to get into the creative industries

The scheme applies to all individuals with a myriad of skills and mindsets – whether that is a plan, create or do mindset. This week alone the scheme is offering almost 80 job opportunities, and each month offers a further 50.

In addition to today’s event, Matt Hancock, the Secretary of State for Digital, Culture, Media and Sport will be rewarding the graduates from the 2017 Creative Pioneers scheme at an awards ceremony at the IPA on Thursday 8th March.

Says Janet Hull OBE, Executive Director, Creative Pioneers Challenge and Director of Marketing Strategy, IPA: “More than ever before there is a real and right awareness that diversity boosts business performance; it has both an economic and societal benefit. Creative Pioneers provides incredible and equal opportunities for people from all walks of life – with different backgrounds and different skillsets - to get a firm footing in the creative industries. Furthermore, due to the Apprenticeship Levy, it also allows businesses to use their budgets to upskill their current employees. All of which helps the professional success of the individuals, the businesses and the creative industries as a whole. Quite simply, those getting involved are getting ahead.”

For full information, visit or join the conversation on Twitter @CPapprentice #apprenticeswork #NAW2018

Last updated 05/03/2018

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