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Win summer placements at top advertising agencies!

If you are looking for some much sought-after work experience within the advertising industry, why not enter our competition, which comprises a survey and a short piece of creative writing, to win a placement on the IPA-coordinated Summer School?

02/03/2009

Deadline for entry: Monday 16th June 2008



If you are looking for some much sought-after work experience within the advertising industry, why not enter our competition, which comprises a survey and a short piece of creative writing, to win a placement on the IPA-coordinated Summer School?


The Summer School will give you the opportunity to win a placement within a digital, healthcare or direct marketing agency and will offer you a real introduction to agency life.


You'll get the chance to work alongside the professionals - account handlers, planners, creatives - on real client business.


In addition to the work placement, there will be a series of special evening seminars and social events so you'll get to meet other students, see other agencies, and meet industry experts.


There will also be a prize of £1,000 each, plus you can reclaim reasonable travel expenses. Most of the agencies are in central London (regional agencies to be confirmed) so you'll have to arrange your own local accommodation. You will be expected to work from 7th July-8th September 2008.
 

Here's how you can take part:


1. Print out and complete the "Which job do I suit" test.
2. Answer one of the questions below and save this to CD. We must get hard copy of submissions.
3. Print out, complete and sign the attached Entry and Declaration Form , which contains important information on dates and conditions of entry.
4. Print out and sign the attached Work Placement Guidelines .
5. Send all the above (completed questionnaire and completed chosen question, CD, Entry and Declaration Form and Work Placement Guidelines) to: IPA Summer School, 44 Belgrave Square, London, SW1X 8QS.
6. E-mail queries to summerschool@ipa.co.uk
7. Deadline for submission:  Monday 16trh June 2008. 


Entry questions:

Direct Marketing


1. In 150 words or less describe the coulour red to a blind person.



2. Describe in 150 words or less a recent project you have managed (as part of your course, or something apart from your studies). Include the objectives, the methodology, the measurable results, and any learnings. Include any next steps where relevant.


3. In 150 words or less identify "the next big thing", and explain why.


Digital



1. In no more than 500 words, describe how a UK brand has used digital media to engage prospective customers.
2. In no more than 250 words, describe what's outside your nearest window.

3. In no more than 250 words describe how digital plays a part in your life.



Healthcare



1. The pharmaceutical industry is often given bad press. In no more than 500 words, compose a letter to a newspaper (specify which and adopt appropriate tone) outlining the positives of this sector.



2. many healthcare products - aimed at both consumers and doctors alike - talk about the 'quality of life' that can be afforded by using a product rather than the effectiveness or safety of it. In no more than 250 words, define what quality of life means to you.



3. Despite concerted efforts by Government and health authorities to reduce the number of sexually transmitted infections, the sexual health of Britain's young people is getting worse; over 375,000 new infections were rported in 2006 - a 2.2% rise from 2005. In no more than 250 words, suggest how you would drive the message home. This could be appropriate media or specific initiatives (such as a poster) that you think would make a difference.

 






 

Last updated 05/03/2009


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