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Women of Tomorrow Awards rally industry to change the stats

The IPA, in partnership with Campaign magazine, has today (22 October) launched its 2016 Women of Tomorrow Awards, calling on the industry to help recognise and champion exceptional female talent.


The Awards have launched with a thought-provoking creative campaign from LIDA/M&C Saatchi which highlights the continued need for the competition. Featuring two sides of an almost identical male and female face, the first of the campaign’s press ads reveals that despite surface similarities, the difference in self-belief between the sexes is extreme, stating: 36% of men believe they’ll reach their careers goals, while 84% of women don’t. The call to action is to ‘Change the stats’ by nominating your ‘Women of Tomorrow’.

Says Nicky Bullard, Executive Creative Director at LIDA/M&C Saatchi, who is co-chairing this year’s competition alongside Campaign Global Editor-in-Chief Editor Claire Beale: “These awards are so important for our industry.  While, I’m sure, many will roll their eyes, hopefully some eyes will also widen as we share the still shocking facts; it’s clear our work is far from done.  Women still succeed against the odds, therefore those who do should be celebrated.  That’s why I’m super proud to be involved in these awards.”

The competition, sponsored by Hanson Search and women@Google, is open to nominations for future female industry leaders in agencies, media owners or client companies, and across the full range of job roles, which in 2016 include finance and tech and innovation.

The deadline for entry is 15th January 2016. All winners will be announced at a ceremony on 8th March 2016 to coincide with International Women’s Day, the details of which will be published in Campaign.

For further information and to join the conversation, visit: #ChangetheStats

Last updated 22/10/2015

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