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2018 IPA Effectiveness Awards

The 2018 IPA Effectiveness Awards, the industry's most prestigious and rigorous awards scheme, are open for entries.

Held every two years, the IPA Effectiveness Awards are open to any communications agency, media owner or brand worldwide.

Entries can feature brand activity involving any product category, country or size of budget and must prove beyond reasonable doubt that the activity paid back. Entries can include brand activity of any type including advertising, sponsorship, content, digital experiences, UX, or development of new products or services.

Download your awards entry pack now. You can then submit your entries by creating an account on our entry site. 


Key Competition Dates:

October 10th, 2017: Launch and call for entries

17:00 GMT February 5th, 2018: Pre-registration and Awards Advisory Service deadline 

12:00 BST April 20th, 2018: Final Deadline for Submitting Awards Entry

12:00 BST April 27th, 2018: Final Deadline for Databank Questionnaire


Free resources:

You will find advice about how to organise your time, gain client approval and other matters in our Writing Pack.

To kick start your entry, read our guide on How to Write an IPA Entry and our Factsheets on Effectiveness.

Finally, watch our webinar in conjunction with WARC on "How to win over clients and prove effectiveness" - featuring tips from Neil Godber, Kate Cox and Mark Evans, three of our 2018 judges. 


For any other enquiries, please contact

Kay Heenan

0207 201 8266

Last updated 14/03/2018

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