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About the 2016 IPA Effectiveness Awards

Advertising's most uncompromising competition provides the winners with proof and independent validation that their marketing works.

Held every two years, the Awards are open to any communications agency, media owner or advertiser worldwide.  Entries can feature campaigns involving any product category, country or size of budget. The IPA encourages entries comprising more than one party and those from non-IPA members.

Sign up now for the Effectiveness Insider email to receive regular updates on effectiveness.

Key dates

September 29th, 2015: Call for entries launches and entry registration opens. 2016 Awards Entry Pack available for download.

November 30th, 2015: Deadline for 25% discount on final entry fee.

January 29th, 2016: Deadline for early registering of entries to receive 15% discount on final entry fee and Awards Advisory Service.

April 15, 2016: Final deadline for entries.

September 2016: Announcement of shortlisted entries.

November 2, 2016: IPA Effectiveness Awards ceremony.

For more information, please contact Conor Harte (

Last updated 21/10/2016

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