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Continuous Professional Development (CPD) from the IPA

IPA courses & qualifications programme 2013

COURSES

JULY

Understanding and applying behavioural economics to your brand

2 July 2013 / 9am-5pm / Newcastle / £300 + VAT
Learn what actually drives consumer behaviour with this introduction to the nine principles of behavioural economics. This one day workshop will look at how the theory can be applied to delegates’ own clients.

Negotiation skills

5 July 2013 / 9.30am-5pm / London / £300 + VAT
A course to help account directors, project managers and producers learn how to negotiate effectively with clients, colleagues and suppliers.

Energiser: Planning in a digital age

5 July 2013 / 9am-1pm / London / £150 + VAT
Aimed at junior planners, this course will help you to understand how to apply traditional planning principles in a digital age.

Energiser: User experience (UX) foundation workshop

9 July 2013 / 1.30pm-4.30pm / Manchester / £150 + VAT
This workshop will provide you with a thorough understanding of the processes of UX, enabling you to talk to clients and colleagues about how to put customers at the heart of digital experiences and strategies.

Energiser: Handling difficult people

19 July 2013 / 9am-1pm / London / £150 + VAT
Designed to help you handle difficult people more effectively using a wide range of strategies and tactics. Improve your situation, increase productivity and build better relationships.

Energiser: Time management: the commonsense guide to getting the important things done

19 July 2013 / 9am-1pm / London / £150 + VAT
Learn how to identify the most important jobs on your ‘to do’ list, decide how to prioritise them and then make sure you stick to your plan. Come away armed with lots of practical tricks and tips.

SEPTEMBER

Energiser: Managing, appraising and motivating people

9 September 2013 / 9am-12pm / Edinburgh / £150 + VAT
A course for managers who want to get the best out of their team. Learn how to deal with conflicts and difficult people, motivate others and become a successful coach.

Digital Marketing

9 September 2013 / 2pm-5pm / Edinburgh / £150 + VAT
Learn how to build brands online and coordinate a digital campaign with offline marketing.

Energiser: Presenting with confidence and authority

12 September 2013 / 9am-12pm / Belfast / £150 + VAT
Find out how to structure a presentation effectively, even with just 10 minutes notice. Get tips on overcoming nerves, honing your own presentation style and dealing with difficult questions.

Energiser: Appraising creative work

12 September 2013 / 2pm-5pm / Belfast / £150 + VAT
Learn how to become a better, more confident judge of creative work. Suitable for people from any type of agency, with up to ten years’ experience.

Energiser: Making creative briefs brief and creative briefings creative

20 September 2013 / 9am-1pm / London / £150 + VAT
Explore the key parts of a creative brief, learn how to write them in an inspiring way and deliver them to colleagues in a persuasive manner.

Energiser: Selling creative ideas

27 September 2013 / 9am-1pm / London / £150 + VAT
In this workshop, seasoned creative director Patrick Collister will show you how to protect ideas from big egos and create the right environment so ideas grow and improve.

Client Services: from management to leadership

25-27 September 2013 / residential / £1,500+VAT
During this three-day course, senior account managers and junior account directors will learn how to make the step up from a management role to a leadership role and deal with the complexities of agency life.

OCTOBER

Energiser: Managing people in an emotionally intelligent way

4 October 2013 / 9am-1pm / London / £150 + VAT
Gain the skills and confidence to get the best out of people so they, and others, want to work with you and do their best.

How to use media research for effective planning (with a focus on paid for)

10th - 11th October 2013 / London / IPA/MRG members £950+VAT per delegate/Non members £1,250 +VAT per delegate

Learn to use media research data to plan effective media campaigns and understand why and how media channels can work together.

NOVEMBER

Digital Strategy

4 November 2013 / 9am-5pm / Edinburgh / £300 + VAT
An intermediate to advanced level course to help you get to grips with the latest digital developments, including connected TV, big data, location-based services and the convergence of social and search.

Energiser: Demystifying advertising: what does everyone do all day at my agency?

8 November 2013 / 9am-1pm / London / £150 + VAT
A beginner’s guide to the advertising process. Learn key advertising concepts and understand your role in this fun industry.

Presentation Skills

22 November 2013 / 9.30am-5.30pm / £300 + VAT
Learn how to write and deliver a presentation in an engaging, inspiring way, without causing 'death by powerpoint'.


QUALIFICATIONS

LegRegs Certificate

Free online learning & exam / Available year-round
Get a thorough grounding in the legal and self regulatory measures which affect our business. LegRegs is available free to all members, but is mandatory for all account directors as part of the annual CPD Programme.

Commercial Certificate

Free online learning & exam / Available year-round
Essential for all account directors and anyone who want to understand agency and client finance. The content covers financial terminology, KPIs, fees, production, contracts and client profit and loss.

Search Certificate

Free online learning / Online exam £250 + VAT / 13 June & 22 August 2013
The first truly independent qualification in this discipline. Get to grips with all aspects of search marketing, including planning PPC and SEO campaigns, optimisation strategies and integrated media planning.

Foundation Certificate

Free online learning / Exam £210 + VAT / 24 February 2014
Provides junior industry people, regardless of discipline, with the knowledge to perform their roles with confidence and expertise. Understand the entire brand communications process, from the client brief to final execution.

Eff Test

Free online learning / Exam £250 + VAT / 19 September 2013 & 21 November 2013
Drawing on 30 years of IPA Effectiveness Awards case studies, the Eff Test promotes planning as the USP of agencies. Learn to create effective campaigns for clients and accurately evaluate their effectiveness.

Advanced Certificate

Online learning / Exam £750 + VAT / begins January 2014
The IPA Advanced Certificate provides a bridge from trainee to experienced practitioner. Gain a deep understanding of the increasingly complex media world we operate in, by studying recent, practical case studies.

Excellence Diploma

£3,999 + VAT / begins March 2014
A 15 month programme, often described as the ‘MBA of Brands’. Study key theories, literature and case histories of brands and brand communications and develop a personal vision for how communications can build brands.

Training evaluation

Free online learning / Available year-round
Designed to help anyone involved in CPD, HR, training, finance or management demonstrate how your agency’s training activity contributes to the success of employees and adds value to your organisation.

How to run effective appraisals

Free online learning / Available year-round
Get practical advice on how to run stress-free appraisals and help those in the appraisal process achieve their business goals, plan training and increase retention.

Last updated 03/07/2013

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