Who we are
Used by 90% of members, the IPA Insight Centre provides research, analysis and statistics to help agencies with their new business pitches, campaign planning, competitor reviews, internal brainstorming and idea generation. We are a team of consumer research and industry experts with many years' experience working directly with agencies, and are perfectly positioned to create concise yet compelling narratives that enable you to quickly and efficiently understand key topics and issues.
Damian Lord, who leads the team, has an extensive background in consumer insight, primary research and futures work, having previously worked for Future Foundation and SPA Future Thinking. He is responsible for driving new insight initiatives across our membership community and beyond (recent examples being our Insight Trend Perspective and Insight Industry Overview offerings).
David Dalrymple-Pryde has a BSc in Philosophy, Logic and Scientific Method from the LSE and an MA in American Studies from KCL. He has a background in politics and policy research, having worked for the Constitution Society in Westminster and the Office of US Congressman Marc Veasey in Washington DC. Dave is our in-house ‘tech-guru’ and regularly consults with members on issues relevant to new and emerging technologies. He also manages our emerging canon of Insight Industry Overviews.
Katherine Aveston arrived at the IPA fresh from roles in the media and creative industries, holding a particular interest in lifestyle analysis and campaign strategy. On a day-to-day basis she manages the trend outputs of the team and our archive system.
Sebastian Jones During his MA in American Studies from KCL, Seb focused extensively on the history of branding and brand behaviour. Prior to joining the IPA, he worked in television and radio production. Alongside Katherine, he manages our trend briefings and insight data library.
How we can help
Our insights are driven by premium strategic resources that provide us with direct access to cutting edge data on consumer markets, consumer behaviours, macro and micro trends, B2B markets & industries (overviews), and advertising trends and expenditure. These premium tools include:
- YouGov SixthSense
- nVision Global
- Key Note
- Brad Insight ALF
Where possible we aim to formulate responses in PowerPoint ('Insight Packs'). Insights and observations on a given topic will usually be presented in an easily digestible yet visual deck of slides - a format that enables members to quickly translate key slides into their own work. In fact, many members report that they (successfully) present our work directly to clients. Alongside our market and industry reports, we can also provide tailored key trend perspectives on request.
Here are some example requests that members have fielded the team. You can also download a sample Insight Pack here
- The rise of 'fast dining' in the UK
- An overview of key health and wellness trends
- How satisfied are we with our lives compared to other nations?
- What do consumers expect from their banking experience?
- The market for home furnishings
- Examples of successful 'challenger brand' campaigns
- Digital and media behaviours of millennials in Latin America
- Finances and the over 55s
- The UK market for ISAs
- Home STI kits and attitudes towards sexual health
Typically we record requests in 90 minute slots, and we deal with all enquiries in order of receipt. The service is completely free to access for members and you are permitted to use the service as many times as you wish. We normally take 3 working days to respond to basic briefs (Insight Trend Perspectives require 4-5 working days). For more complex briefs we will contact you directly to establish an agreeable time-frame.
As with any brief, the more background detail and context you can give us, the more focused and relevant our response will be. We also acknowledge that our member agencies may be pitching against each other from time to time and therefore send in similar requests. Please rest assured that we treat every brief as an individual, confidential piece of work.
You can reach us by email at firstname.lastname@example.org or by phone between 09:00-17:30 hours (Monday-Friday) on 020 7235 7020 (please ask for the Insight team)
The IPA Insight facility has been transformed over recent years and, in turn, it has transformed our ability to respond to client and new business requests. The Insight team are now our first port of call when a new brief lands.
Mike Leeson, Managing Director, Golley Slater Cardiff
The IPA Insight team have helped us out with numerous tricky challenges – mining through a wealth of information and drilling down to give a fresh perspective on a category or trend. Nothing fazes them, it’s like having an extra player on your team – they’re great!
Nick Carroll, Client Services Director, McCANN
IPA Insight has become our first port of call for market information in all of our sectors. Their incredible knowledge, impressive speed and high quality of information has made them our number one marketing resource. They make us look good and knowing the service is there makes us much more confident when approaching new clients.
Clive Goodman, Director, Goodman Associates
The IPA holds a vast vault of knowledge but it's precisely that: vast. The IPA Insight service acts as an extraordinary personal guide that takes you through this vault, straight to the information that is most pertinent to your enquiry. It's a brilliant facility and the team who work on it are super efficient, incredibly knowledgeable and unfailingly patient with even the most vague or tricky requests.
Tamsin Northridge, Dare
Since joining the IPA only recently, we have used the Insights service a lot, and have been delighted with the results. We pride ourselves on our insight in pitches in particular, and for our clients generally. Since using the service at every pitch we have gone to we have received feedback around our high level of market ‘insight’. It is a certainty that the insight we have had from the Insights team has contributed to our
high pitch success rate.
Harry Sharman, Head of Planning, Delineo