The IPA Insight Centre provides member agencies with news, statistics and data to aid work such as competitive reviews, new business pitches and campaign planning.
Who we are
Used by 85% of members, the IPA Insight Centre provides member agencies with news, statistics and data to help with competitor reviews, new business pitches and campaign planning. We can offer desk research on anything from specific markets and brands, to broader social trends and new and emerging product categories.
How we can help
Our department has extensive experience working with IPA members, which means we can accommodate a wide range of requests. We are adept at creating compelling, clear narratives in a variety of formats (including PowerPoint), making it easy for members to translate key insights, charts or data tables into their own pitch decks or strategy outlines.
We are also supported by senior IPA consultants from a range of disciplines, who can hopefully help with requests on any niche topics that might fall outside the remit of a standard market research report. With the help of their knowledge and expertise, we are confident we can tackle almost anything you throw our way.
Our insights are driven by top-notch data, thanks to our direct access to a plethora of premium insight and planning tools including YouGov SixthSense, Key Note, IBISWorld, Trajectory Partnership and Iconoculture in addition to news aggregator, Nexis. Our resources have a global scope, allowing us to access data from 900 U.S, 200 Chinese, 500 Australian and 100 global reports across 2,000 industry sectors.
We also use proprietary tools to power our insights, including “EASE”. This is a sophisticated search engine collating over 30 years’ worth of ‘best practice’ publications and case studies submitted to the IPA Effectiveness Awards.
Here are some example enquiries:
- We need to know everything about the Chinese hotel sector for a pitch!
- How do consumers shop for health and beauty products online?
- Could you provide me with insights or trends on the way children play?
- What's the market size and forecast of the UK bridal wear industry?
- Can you tell me about beer production and craft brewing in the UK?
- What are marketing and advertising trends in Argentina and Brazil?
- Can you help us brainstorm some concepts associated with ‘fame’?
The service is free to use by members: you can send as many different requests as you like on any given weekday and we aim to respond within 48 hours of receiving a brief.
Requests are always answered in order of receipt. As with any brief, the more detail and context you can give us, hopefully the more insightful our response will be.
We realise our member agencies may be pitching against each other and send similar requests to us, so please rest assured that we treat every brief individually and confidentially.
You can contact us by email on insight@ipa.co.uk or telephone between 9am - 5pm, Monday to Friday on 020 7235 7020 (please ask for the IPA Insight Centre).
For more information on the service we provide and the resources we have at our disposal, please click here.
Member testimonials/responses
The IPA holds a vast vault of knowledge but it's precisely that: vast. The IPA Insight service acts as an extraordinary personal guide that takes you through this vault, straight to the information that is most pertinent to your enquiry. It's a brilliant facility and the team who work on it are super efficient, incredibly knowledgeable and unfailingly patient with even the most vague or tricky requests.
Tamsin Northridge, Dare
Published guidance