Insight Centre

The IPA Insight Centre provides member agencies with news, statistics and data to aid work such as competitive reviews, new business pitches and campaign planning.


Who we are

Used by 85% of members, the IPA Insight Centre provides member agencies with news, statistics and data to help with competitor reviews, new business pitches and campaign planning. We can offer desk research on anything from specific markets and brands, to broader social trends and new and emerging product categories. 

How we can help

Our department has extensive experience working with IPA members, which means we can accommodate a wide range of requests.  We are adept at creating compelling, clear narratives in a variety of formats (including PowerPoint), making it easy for members to translate key insights, charts or data tables into their own pitch decks or strategy outlines. 

We are also supported by senior IPA consultants from a range of disciplines, who can hopefully help with requests on any niche topics that might fall outside the remit of a standard market research report. With the help of their knowledge and expertise, we are confident we can tackle almost anything you throw our way.

Our insights are driven by top-notch data, thanks to our direct access to a plethora of premium insight and planning tools including YouGov SixthSense, Key Note, IBISWorld, Trajectory Partnership and Iconoculture.

Here are some example enquiries. You can also find an Insight Pack example here.

  • We need to know everything about the Chinese hotel sector for a pitch!
  • How do consumers shop for health and beauty products online?
  • Could you provide me with insights or trends on the way children play?
  • What's the market size and forecast of the UK bridal wear industry?
  • Can you tell me about beer production and craft brewing in the UK?
  • What are marketing and advertising trends in Argentina and Brazil?
  • Can you help us brainstorm some concepts associated with ‘fame’?

The service is free to use by members - you can send as many different requests as you like on any given weekday and we normally take three working days to respond to basic briefs. For more complex questions we will contact you directly to establish likely response times.

Requests are always answered in order of receipt. As with any brief, the more detail and context you can give us, hopefully the more insightful our response will be. We realise our member agencies may be pitching against each other and send similar requests to us, so please rest assured that we treat every brief individually and confidentially.

You can contact us by email on or telephone between 9am – 5pm, Monday to Friday on 020 7235 7020 (please ask for the IPA Insight Centre).

Member testimonials/responses

The IPA Insight facility has been transformed over recent years and, in turn, it has transformed our ability to respond to client and new business requests. Jim and his team are now our first port of call when a new brief lands.

Mike Leeson, Managing Director, Golley Slater Cardiff

The IPA Insight team have helped us out with numerous tricky challenges – mining through a wealth of information and drilling down to give a fresh perspective on a category or trend. Nothing fazes them, it’s like having an extra player on your team – they’re great!

Nick Carroll, Client Services Director, McCANN

IPA Insight has become our first port of call for market information in all of our sectors. Their incredible knowledge, impressive speed and high quality of information has made them our number one marketing resource. They make us look good and knowing the service is there makes us much more confident when approaching new clients.

Clive Goodman, Director, Goodman Associates

The IPA holds a vast vault of knowledge but it's precisely that: vast. The IPA Insight service acts as an extraordinary personal guide that takes you through this vault, straight to the information that is most pertinent to your enquiry. It's a brilliant facility and the team who work on it are super efficient, incredibly knowledgeable and unfailingly patient with even the most vague or tricky requests.

Tamsin Northridge, Dare

Since joining the IPA only recently, we have used the Insights service a lot, and have been delighted with the results. We pride ourselves on our insight in pitches in particular, and for our clients generally. Since using the service at every pitch we have gone to we have received feedback around our high level of market ‘insight’. It is a certainty that the insight we have had from the Insights team has contributed to our
high pitch success rate.

Harry Sharman, Head of Planning, Delineo

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