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Student Advertising Awards 2017

Edinburgh Napier University student duo Andrea Sarnataro and James Yates were awarded the top prize at the IPA Scotland Student Advertising Awards for their digital campaign that tackles body image. They were awarded at the IPA Scotland Members’ Reception which took place in Edinburgh last night (11 May 2017). The Awards are helping to attract the next generation of talent and extend the IPA in Scotland’s links with academia. This year’s brief was endorsed by the mental health charity, Penumbra, that deals with issues around negative self and body confidence amongst young people. Nigel Henderson, CEO at Penumbra, presented the prizes.

FIRST PLACE: 'I Am Not A Robot'

Team Entry

Andrea Sarnataro from Edinburgh Napier University

MSc Creative Advertising

James Yates from Edinburgh Napier University

MSc Creative Advertising

Summary: 'I Am Not A Robot' is a digital campaign which uses the everyday mechanism of a Captcha that asks Scottish teenagers to prove that they are not a robot by contributing to a very human online conversation about body image as part of a national week-long campaign to tackle body confidence issues.

SECOND PLACE: 'Animal Pride'

Single Entry

Alicia Gonzalez from Edinburgh College

HNC Visual Communication

Summary: Each animal is different in their own unique way. Believe in the animal you are.

THIRD PLACE: 'Can't retouch this'

Team Entry

Elliott Parry from Edinburgh Napier University

MSc Creative Advertising

Louise Cox from Edinburgh Napier University

MSc Creative Advertising

Summary: Airbrushing is setting unrealistic ideals about body image in teenagers, so we aim to tackle this by sparking a social movement "Can't Retouch This". We aim to raise awareness by placing impactful stickers over photoshopped adverts and urging industries to implement a mandatory regulatory symbol. 

Last updated 11/05/2017

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