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Women of Tomorrow 2013

The winners of the IPA and Campaign Women of Tomorrow Awards 2013

NAME

View Victoria’s submission
Demonstrates leadership potential.
Victoria's leadership style is to continuously work to build better connections. She is an ardent advocate of collaboration, from an internal, client and interagency perspective and she puts herself at the heart of these relationships, consistently ensuring everyone is working towards a collective goal. Her team vision centres around creating an integrated, future facing and above all motivated team who strive to work together to deliver best practice solutions for clients. Her vision for clients is to deliver ground breaking ideas that work in harmony with the entire marketing palette. She has a passion for discovering and developing talent and in her time at MediaCom has sat on the judging panel, alongside clients, that feeds into the decision on the company's graduate intake from Bournemouth University. She was also among the first at MediaCom to welcome an apprentice from the newly launched initiative in 2012 into her team to act as a mentor and start them on their Agency journey. Victoria has a genuine and overriding interest in the wellbeing of her team and seeks to constantly nurture their talent.

Fulfils their role.
Victoria is driven to produce outstanding work for her clients. She has a passion for delivering gold standard communications planning through bringing order to complex situations with clearly thought-out solutions, grounded in solid and detailed consumer understanding. Her current role is to generate challenging, engaging, and effective communication solutions whilst working with her clients to understand their objectives and feeding into their long term strategy development. Victoria recognises the need for consistently pushing the envelope in terms of creativity for her clients and in recent years she has worked on a number of multi-platform client partnerships including 'Energy Fit Street' for E.ON, Sunsmart for CRUK and most recently the Rennie sponsorship of Christmas in 2012.

Any other significant achievements.
Throughout her career Victoria has been committed to producing award and pitch winning work. As a clear mark of her continuing dedication to the industry, she instantly engaged herself in new business on her return from Maternity leave and within her first month back was instrumental in the successful Time to Change pitch. Only a few weeks later, she led her team to victory in the annual 'If I ran the company' competition which involved working with a team of MediaCom colleagues from all disciplines to answer an initiative based challenge.

During her career Victoria has demonstrated an aptitude for social change campaign planning, with a Media Week award winning CRUK campaign in 2011 and an IPA award in 2009 for a TFL Cabwise anti rape campaign. She was also awarded an exemplary client service award by TFL in 2007 and her commitment to client service remains a consistent theme today.
NAME

View Rachel’s submission
Rachel is a superstar in the making with a tremendous thirst to learn and drive to improve everything she touches. Without doubt she is a future leader and is already proving herself to be a leader of her team, her peers and the business.

Since joining my team in 2009, Rachel has earned successive promotions and the highest performance ratings through a very rare combination of being an intellectual powerhouse who is able to turn her thinking into practical application. She is hugely bright and committed and thinks everything through strategically but at pace to get to the right answer. She has great integrity and initiative and is never afraid to challenge or offer up ideas.

Rachel is a fantastic leader to her team, investing time in their performance and nurturing their development, and has established herself as a first-choice Line Manager for members of our elite Future Leader Development Programme. She is inclusive and leads by example, and anyone who works with her cannot help but be infected by her ethos and energy levels. Rachel also uses her technical and coaching skills to mentor three young marketers and supports an African children’s charity in her voluntary capacity as Marketing Consultant.

Rachel thrives on learning and is always looking for opportunities to push herself – she proactively seeks feedback on her performance and responds positively to address any areas for development. Rachel is highly-regarded as a future leader in the business and we are committed to supporting her on her journey. For this reason we are thrilled to be supporting her through her MBA at Imperial College, which she is studying for in her spare time and excelling at.
Rachel has worked tirelessly to transform the remit and reputation of the Brand team, progressing them from an identity management and sign-off function to a vital source of brand and communications strategy and consultancy. Key achievements include:


- Operationalising the brand asset creation and governance process through the creation of an asset library and central copy deck process, leading to considerable cost-savings and a marked improvement in through-the-line integration and clarity.
- Reinvigorating our Naming approach and strategy to support our new brand positioning as we move to service-led propositions, balancing the customers’ need for clear signposting with the business objective of building equity in the new brand character.
- Instigating and launching a wide-scale, high-profile Brand Agent programme, recruiting over 500 ambassadors from across the business to drive our brand repositioning and ongoing engagement across our 40,000 colleagues. The programme was launched at pace with a national event and has been commended through the business, from senior management through to customer-facing colleagues.
- Fostering excellent client-agency relationships through her transparent, inclusive approach and energy and passion for delivering great work with customer insight at its heart Rachel has received many internal accolades and opportunities in recognition of her outstanding performance and contribution. It would be a fitting and fantastic achievement for her to be recognised externally as well.
NAME

View Alex’s submission

- Board member of one of the UK’s largest marketing agencies by the age of 29
- Leading a team of 20 to deliver Iris’ second largest client
- Leading clients across the media spectrum - direct, digital, TV, radio, experiential, PR, social, ecommerce
- Strategic lead on multiple Campaign BIG and MAA award-winning campaigns

"I've worked with Alex for four years across a range of health campaigns. Whether the brief is encouraging young people to use condoms, talk about awkward health topics or helping smokers to quit, she has always delivered highly strategic and creative campaigns. As a client I never doubt that we are working in partnership and she has our best interests at heart.”
- Lara Clements, Youth Campaign Lead, Department of Health

Alex has always been interested in the psychology that underpins messaging itself, and the capacity for brands to drive behavioural change. After graduating from Leeds with a degree in Politics and Philosophy, she started her career at Jack Morton Worldwide, with a business development focus. In 2005 she moved to Iris as an account manager. By 2009 she was made board director, whilst leading the agency’s second largest account. In 2010 Alex was promoted to European Head of People as the agency sought to restructure, putting people back at the heart of the business.

Alex went on to head up Iris’ Reckitt Benckiser Global and UK account, before joining youth engagement agency Livity as a Client Services Director, working across accounts for the likes of Google, The Department of Health and The Big Lottery Fund. Alex has been leading on our client development strategy and initiating individual client development plans that have lead to 15% organic growth and 100% of clients saying they’d recommend Livity.

Alex is determined to use what she has learnt in her career to improve the lives of women around the world. In her spare time she consults on the communications strategy and fundraising efforts of Foundation Rwanda, a charity based in London and New York for women and children who have been victims of sexual violence through genocide.

Alex’s biggest work goal now is to address the lack of female role models in the business world. She says:
“Anyone in our industry can reel off names of successful men, and yet there are only a handful of women who are notable leaders – only 10 to 12 of the big or medium-sized agencies have women at the top. My career has been about trying to change that. I believe in leading by example and actively enabling women to make the most of their careers – from account execs to account directors to planners – instilling them with the confidence to achieve their potential and become the leaders of tomorrow”.

Alex is also committed to Livity’s mission, to improve the lives of young people. She says:
“For me, the thing I most passionately believe in, and the reason I’m still in communications today, is the power of marketing to have a proven, tangible social, as well as business benefit”.

Alex would love to win an IPA Women of Tomorrow award so that she can highlight the work Livity does with young people, “championing fresh talent and diversity, whilst tapping into every trend and every insight to make our engagement with young people as effective as possible”.
NAME

View Malin’s submission
After six years in Amsterdam and a short stint in Stockholm, Swedish-born Malin moved to the UK in March 2012 to accept the role of Creative Director at Razorfish as the agency moved to bolster its creative department.

Just 11 months into the role, Malin's presence has already been felt throughout the agency. Respected and well-liked by clients and internal teams alike, Malin has brought her considerable intelligence and talent to bear on her accounts, helping lay the groundwork for some really exciting, innovative work and briefs across the Unilever account, including a partnership with Google. We have no doubt that Malin is 'one to watch.’

Malin is also committed to mentoring and has presented multiple lectures and workshops at her alma mater Hyper Island, for SheSays, at Internet Week Europe and as part of the Google/Unilever talent exchange. She also leads the creative intern programme at Razorfish overseeing and mentoring junior creatives. In addition, she and another CD conceived, planned and executed Razorfish's first ever highly successful Hack Day. The day led not only to several innovative ideas for products and apps, but also encouraged cross-departmental teamwork and staff morale.

Malin's past work highlights include the Webby-winning live timeline of nightfall for the HUGO BOSS fragrance Bottled Night and the interactive YouTube experience KINO controlled by tracing the way users moved on their webcams.

Malin has a Hyper Island diploma in Digital Media and has studied languages and creative writing. Past experience includes Blast Radius (mainly working on Pantene, Lacoste and HUGO BOSS), Kong Amsterdam (Mercedes-Benz, Oxfam), Springer & Jacoby International (bwin, MediaMarkt), JWT Amsterdam (KitKat, Vodafone, MINI) and Strawberryfrog (Heineken, Asics, Coca-Cola). She is also a published writer and illustrator.
NAME

View Shelina’s submission
Shelina is the Vice President of Ogilvy Noor, the world’s first specialist consultancy for building brands with Muslim consumers.

Shelina is the heart (and sometimes soul) as well as the public voice of a global network of specialists throughout the Ogilvy & Mather network. She focuses on building a virtual practice of pioneering experts targeting through setting strategic direction, and establishing the core thinking for the agency and the industry, both of which are in their infancy.

Thus, she leads the growth of the industry of Islamic branding itself, ensuring brands of all sizes understand that this segment of 1.8 billion people is core to future growth. Her strategic work has won WPP’s prestigious Atticus Award for best original thinking.

As a result, she is regularly invited to speak as one of a handful of global experts on Islamic branding and Muslim consumers including on the BBC, Financial Times and recently the World Islamic Economic Forum.

Alongside educating brands and developing their strategies, she also raises the voices of Muslim consumers. Shelina’s view is that this is win-win, and personally and professionally puts her credibility behind mutual engagement. Her own reputation as a Muslim community activist is on the line in these conversations.

Her work covers setting the strategy for the organisation, establishing and extending thought leadership in this very new field, sourcing and opening up dialogue and strategy with new clients, and raising the real world and digital profile of Ogilvy Noor. She leads the team with developing consumer insights, crafting strategies, moderating focus groups, writing the content for Ogilvy Noor’s website, blog and monthly newsletter, speaking and writing for the print and broadcast press, and managing the organisation’s social media.

Shelina’s potential is rooted in a rare combination of professional, community, organisational, media and communications skills and experience which she demonstrates in the way she fulfils her role. She brings 15 years of blue chip marketing expertise from companies including Cable & Wireless, Vodafone and Motorola, alongside her growing recognition as a globally influential voice in the Muslim world. She uses her unique experience to develop this new segment which overlaps communications and the Muslim world to the benefit of both.

In all her work, Shelina is passionate about raising the profile of women in the workplace and civic sphere, so much so that she wrote a book to promote better understanding of Muslim women. Her newspaper column is called ‘Her Say’.

Shelina’s critically acclaimed book Love in a Headscarf is a humorous and irreverent memoir of growing up as a Muslim woman. Now published across ten territories including in Turkish, Italian, German, and Arabic it reached number 2 on India’s bestseller list.

She has been named as one of the World’s 500 most influential Muslims and more specifically one of the UK’s 100 most powerful Muslim women. She is a columnist for The National newspaper, the Middle East’s leading English language daily, and appears regularly on the BBC, the Times, the Guardian and the Financial Times.
NAME

View Gemma’s submission
I started my career at Bauer working as a researcher and planner, and joined Carat Manchester as a Media Executive in the radio investment team. In April 2012, at the age of 30, I was admitted to hospital with a stroke. I came out of that experience a different, more determined and focused person, for me it crystallised that I was responsible for ensuring I achieved what I wanted to from life.

By November 2012 I had gained two promotions and had achieved a career aspiration of becoming Head of Radio at Carat.

The transition hasn't been easy to make and in 9 months I have taken responsibility for and led the growth of radio billings and profitability - as well as growing into a much more senior management position with the challenges that entails. A recent success has been the changes that I implemented to our trading negotiations. These resulted in an 11% increase for Jan 2013 vs. Jan 2012 and the results for yr. on yr. improvements are on track to improve on this position further.

I am passionate about radio and I lead my team to ensure that our clients get the best possible results from the medium. A recent initiative I developed was a campaign which generated positive coverage across the trade press. I led the team to plan and buy an interactive multimedia campaign to support Food Network's Adam Richman weekend at the beginning of February and a week-long promotion with Absolute Radio and secured an additional £35,000 extra value for the client.

I manage a fantastic team and have a management style which gives them guidance and the space to be who they want to be whilst encouraging them to embody the Carat values and ideals.

In November 2012 I was instrumental in the organisation and launch of a 'radio immersion week' that involved key industry stakeholders and opinion formers, discussing how commercially minded stations and presenters are working with clients to ensure the best promotions possible.

It included events such as John Myers presenting "Radio Delivers", Moz Dee from talkSPORT on "The Power Of Speech Radio" and Christian O'Connell & Richie Firth from Absolute Radio with 'Promotions from the presenter perspective'. The week was a huge success and the result was an increase in radio briefs, with particular growth from previous digital only clients. I am currently working with the radio groups to hold further specific client immersion days throughout 2013.

Radio is a medium that has so much to offer and continues to evolve with multiple touch points. I'm passionate about leading my team to make sure we remain at the forefront of the industry and continue to drive the highest levels of performance and value for our clients.

Outside of the office I try to keep the right balance and enjoy spending time with my family, our little boy and my two step sons.
NAME

View Vicki’s submission
Vicki has that rare and invaluable thing for a creative - she's able to generate fantastic creative ideas herself as well as encouraging and enabling others to discover their full potential and to discover great creative ideas of their own. Having one of those traits alone is valuable to any agency; it's extremely rare to find both in one person.

Last year, she was simply one of the most-awarded creatives in London, picking up more than 28 awards for our hands-only CPR I 'Vinnie' campaign for The British Heart Foundation; and helping to save 35 lives (and counting) in the process. She's even had heart attack survivors approach her in the street- an experience she describes as 'incredibly humbling'.

As creative director, she's a constant source of innovative solutions to difficult briefs, providing atypical (and cross-platform) solutions with ground-breaking results. She developed the BHF's tactic of 'education through comedy', which has generated stunning results; with 'Vinnie',but also with The Angina Monologues - a campaign that defied traditional advertising to engage an over-exposed and skeptical market. She devised a star-studded (and sell-out) night of comedy at the Haymarket Theatre, which was simulcast live at cinemas across the country and supported by press, digital advertising and PR- as well as being broadcast in its entirety on primetime Sky 1. Included in the bagful of awards she won was a British Comedy Award - making Grey the first agency to win one.

Despite the fact Vicki's the go-to person in the agency to solve the 'uncrackable’ brief, her importance to Grey London goes far beyond her campaign work.

For the senior management team, Vicki's an absolute blessing. She unfailingly tells it how it is- often in amusingly precise terms. She's straight-talking, unflappable, passionate, hungry and humble, despite her achievements. She radiates energy, and is a mentor to many in the building- but specifically to Clem & Lex, one of our younger creative teams - who are producing great creative for major brands under her guidance. She's a great morale-booster, combines common sense with an uncanny ability to think outside the box and is worth her weight in gold to the agency.

In her spare time, she manages to run her own traditional sweet shop - Suck and Chew, and as frequented by most of London's Art Directors - on London's Columbia Road.
NAME

View Hannah’s submission
Hannah is the longest serving employee at Karmarama and has been key to the growth of the agency and its success in becoming one of the leading independent communications groups. Hannah now has responsibility for marketing and new business across the entire Karma Comms Group, and as part of this leads the integrated new business team.

During her time leading the new business function at Karmarama, the agency has been consistently in the Campaign and AAR top new business performance league tables year after year, finishing in the top 5 for new business wins in the Campaign 2012 league table. In 2012 the agency has seen an incredible 80% strike rate on new business pitches, amongst the highest success rate in the industry, growing billings by £71m. As a result Karmarama has become one of the fastest-growing agencies in the top 25, picking up accounts including B&Q, Costa and the BBC.

Internally, Hannah has a leadership role, taking responsibility for much of the internal marketing within the agency, including managing the Best Companies to Work For programme. This has seen year-on-year Good Karma learnings fed back into agency improvements in the areas of CSR, internal communications and wellbeing of staff, and has resulted in Karmarama shooting up the Sunday Times Best Companies To Work For rankings. In 2012 Karmarama came 11th out of all companies in the UK with under 500 employees, the highest ranked advertising agency, and received a special Wellbeing award from Best Companies for improvements made to staff wellbeing.

Hannah is also a founding member, and the outgoing President of Bloom, a members club for women in the communications industry, which aims to help women achieve their potential through networking, mentoring and fund raising for good causes. During her time as President of Bloom she has mentored other women in advertising and run networking events where women of all levels of experience have had the opportunity to learn from, and network with, female leaders in the industry.

Additionally Hannah is a passionate and committed activist for The White-Ribbon Alliance, holding the role of champion for the charity over the last four years. She has helped them with a range of marketing and PR initiatives, to advocate for trained health workers to be available for women across the world. She has lead an agency team which developed the profile raising 'Mums Tattoo Parlour' activity at Glastonbury, which saw her tracking down bands and celebrities to wear temporary 'Mum' tattoos at the festival, with coverage making it into the national press. Over this period media coverage for the WRA is up by a hundredfold and maternal deaths globally are down by nearly a half.

Recently Hannah has been able to share some of her learnings through speaking opportunities at the International Fundraising Congress 2012, presenting to a global audience of not-for-profit organisations.

Ben Bilboul, CEO at Karmarama commented: "Hannah is at the very heart of our business and exemplifies our next generation of female leaders ".
NAME

View Lizzie’s submission
Lizzie is a challenger and direction setter, both in and outside of her working life. She's always in demand from clients and colleagues for her hybrid skills and original thinking.

Lizzie joined LBi in July 2012. As part of the business strategy team, she is focussed on helping our clients build their businesses through digital transformation.

Lizzie has a background in strategy and consultancy, holding positions both agency and client side. She has also spent time as a visiting researcher at the University of Columbia, researching semiotics in military ethics education.

Lizzie acts as a challenger, an inspiration and a direction-setter in our strategy team. She recently lead a very successful disruption day for a utilities client as part of our social business design initiative, working with stakeholders from the highest levels of a major UK plc to help them define their business strategy.

Her skills transcend commercial acumen - she has provided many projects with brand new thinking which has led to us to consider her to be a "hybrid" strategist - a blend of creative strategist, business consultant and client facilitator. She's who you get in if you want to think about things in a more innovative way.

She has also demonstrated innovative and entrepreneurial thinking outside of work, as co-founder of Wok+wine. Described as "the world's most delicious social network", Wok+wine is a 3000-strong community of forward-thinking individuals from all walks of life who gather to discuss ideas, plans, projects and opportunities over a huge wok full of prawns, fuelled by red wine. The insight behind the initiative is that when you gather people around a very physical plate of finger food, the conversation opens up and connections build.

Wok+wine now takes place in 28 cities across 10 countries including London, New York and Vancouver, and soon regular events will launch in Melbourne and Sydney. It was recently featured in Harvard Business Review in a piece by Grant McCracken, who is a research affiliate at MIT. Grant approached Lizzie about Wok+wine because he thinks its living proof of a number of academic theories about the power of weak ties and the relationship between diversity and creativity.

Some significant achievements

- co-founding Wok+wine, which was recently featured in Harvard Business Review
- leading a social business design initiative for a major utilities brand, conducting an innovative, collaborative process of change with the client
- speaking at the inaugural tedxoxbridge, on the relationship between diversity and creativity
- regular blogging for the cultural enterprise school of life

What people say about Lizzie
"I am pretty confident we will all work for Lizzie one day. In the future, her ability to connect with charm, to provide smart thinking which transcends discipline or channel, and to act as a magnet for colleagues, clients and new hires will be a crucial skill set for leaders. I just hope she hires me."
Fern Miller, Director of Strategy and Planning (EMEA) at LBi.
NAME

View Chrissy’s submission
Those who simply repeat the past can only expect the same results and in the current climate the need to innovate has never been greater. Since joining Vizeum in October 2011 as Strategy Director, I have looked to carve out a unique role to drive more success by starting from a different place; championing creativity to help inspire and facilitate new thinking in the agency and with our clients.

Day to day I am the strategic lead on Coca Cola, MINI and 20th Century Fox, which involves interrogating our clients business challenges and translating the complex into clear direction and purpose that guide the whole communications approach.

Delivering great work for our clients' starts with a powerful insight and clear strategic approach, but often it is difficult to make the leap from safely trodden ground to truly innovative execution. A key part of my role is to facilitate and inspire clients and agency teams do this. I specialise in developing bespoke idea generation workshops, which involve pulling together a broad range of stimuli, then structuring and running the session to maximise the idea output. These sessions have led genuine media-first work, such as the launch of Prometheus, which won gold for Media Innovation at the 2012 Media Week awards and was the most successful sci-fi movie launch of all time. I also regularly run client inspiration sessions that look at a range of emerging macro trends in consumer behaviour and culture and apply how these could be leveraged for the particular client.

Within the agency I have initiated a companywide programme to train employees across departments in idea generation and how to present creatively. This required pitching to the board to secure funding and resulted in the most positive feedback of any training we've run recently.

By the end of 2013, the whole company will have received training. To ensure lea rnings are utilised across the business, I have identified and developed a pool of 'creative ambassadors' within the agency, who help me run regular workshops, building a culture of sharing throughout the company. Idea generation in now at the heart of the Vizeum planning product.

In 2012 I was honoured to win Gold for Agency Rising Star in the Media Week Awards and gain a place in Media Week's 30 under 30. Prior to this I was awarded the WACL Patricia Mann award for excellence and a bursary to complete an MSc in Media and Communications. I have since done further work to encourage others to st udy, speaking at WACL Gather as well as mentoring junior women in the industry. I passionately believe women deserve equal opportunities to succeed in this industry and work tirel essly to ra ise the profile of various issues in the workplace as the Vice President of Bloom, a professional network for women in communications.

"Chrissy has transformed the creative quality of our work and has inspired the whole agency to think differently about what is possible within the world of communications."
Richard Morris, Managing Director, Vizeum UK.
Last updated 30/10/2017

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