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Women of Tomorrow Awards 2016 Shortlist

Thirty-six women, from a record-breaking two hundred nominations, have been shortlisted for the IPA and Campaign Women of Tomorrow Awards.

The competition champions women in middle management identified as the female industry leaders of the future and the nominees come from a cross section of disciplines including media planning, new business, creative, client services and tech and innovation.

The winners, chosen by a panel of leading figures from across the industry, will be announced on 8th March 2016.

 Shortlisted entrants

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I love this industry. I've wanted to work in advertising since I discovered the Saatchi & Saatchi website at 16. I literally have my dream job. I knew I wanted a job that would let me be both a 'geek' and a creative (indeed, my A Levels were science and arts). Now, 10 years into my career I am a Group Digital Director at Carat.

I believe in simplifying the supposedly complex. I am referred to by our global head of new business as the 'great translator.' I enjoy bringing innovation to people who don't necessarily have innovation in their titles, like client's retail and legal teams. It gives me great pleasure to create new work streams that add value beyond the traditional media agency scope.

I passionately believe that tangible digital actions can revolutionise my clients' businesses, not just their media. As I say to clients, "Data doesn't restrict us, it makes us more imaginative."

I work extremely hard to earn my client’s trust and deliver above-and-beyond. It’s my belief that any individual’s success should be turned into client and agency best practice.

The most constructive leadership I've experienced was 'collaborative' in style and I take that approach now. I'm grateful to those who encouraged me to speak up when I was the most junior person (or the only woman!) in the room.

I care deeply about my own career, but I know I can only fulfil my own ambitions by continually developing my capabilities, whilst positively enabling the advancement of those around me. I support my boss, our Head of Digital (herself a former Woman of Tomorrow) so she can step upwards, whilst actively helping and encouraging junior talent to fill my own position. In general, I care deeply about fostering a happy, supportive environment for all.

I work in a UK management role but across global clients and believe this provides me a unique perspective, to set me up for future agency leadership.

I am very grateful for all I have and this makes me passionate about helping others. I spent my Christmas and New Year volunteering at 'The Jungle' refugee camp in Calais. I'm now putting my online knowledge to good use, developing a website for the 'Calaid' organisation, to enable others to donate. I also lead Carat digital's CSR programme.

Outside of work I mentor two women, both former colleagues, to help them visualise their long term career ambitions and put in places building blocks to achieve these.

I would love to be one of your 'Women of Tomorrow.'


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I am a Managing Partner of iProspect, London. I lead the agency’s Direct client services team & am impassioned by our people agenda. I drive client happiness & growth & inspire my team to do the same. I love my role & am fiercely proud of iProspect; the proposition, the brilliant brains & our impact on the industry. At home, I am equally as proud of my 4 sparkling children.

There are 4 pillars underpinning why I'm a Woman of Tomorrow (beyond my offspring ;-) ).


My ability to connect with people is pivotal to my success. I'm warm. I smile. I form strong, trustful, positive bonds with clients & colleagues alike that enable genuinely mutually enjoyable work. Building ties founded in honesty, expertise & collaboratively identified goals make negotiations & challenges easier. I achieve high CRR scores & regularly leave meetings to find a heartfelt, personal request to mentor an attendee freshly l&ed in my inbox. I'm currently mentoring 4 rising stars & designing a broader mentorship programme for ambitious young women in the agency.


I work hard to be an exemplary, directive & motivating leader. I make it known I enjoy what I do & will unfailingly honour client & colleague promises & deadlines. Infectiously enthusiastic, I raise the energy in a room making meetings more positive, productive & focused. Having introduced fortnightly Client Leadership Invigorators I've successfully driven collective higher performance with tighter client services team unity.

My 'nurturing' line management & passion for CPD enhances staff retention successfully avoiding churn in my team, a real challenge in our promiscuous industry.

Being a full time working mother, I am perceived as a role model & frequently approached confidentially by women nervous about entering the realms of juggling family & work. I feel privileged to be able to reassure them & am seizing this ambassadorship to drive our 2016 Women in iProspect programme which launches Feb '16.

3. Commercial Savviness

Having run my own business, I am fastidiously commercially astute & fervent at driving profitability for both clients & the agency alike. Business results speak for themselves with agency revenue growing at an unprecedented rate. I am quick to renegotiate contracts where staff utilisation puts margin at risk & continually seek out & propose client growth opportunities.

4. Feel the Fear & Do It Anyway Mindset.

I have always taken risks in life. Setting up my own business in 2005, taking a board level role in a huge network with 4 young children, initiating & running a public speaking forum to combat my own fear of public speaking (to a terrifying first audience of 100), offering to step up & lead high profile projects eg iProspect's Agile Working agenda, to joining the IPA's PDG board. I feel afraid but push myself to sit on my shaking h&s & grow. I mindfully reflect each night on what I've done well & how I could be better, how I can use my strengths to deliver even greater business outcomes, how my work in iProspect impacts the broader Dentsu Aegis goals, how my personal energy & experience can be best used to inspire & motivate those around me. I've even now designed a 'Be the Best That YOU Can Be' programme initiative for the client services layer at iProspect.

In summary, I'm an authentic, positive, solution-centric Woman of Tomorrow driving results & most importantly enjoying the ride whilst doing so.


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My role is to move brands forwards, weaving together ideas and people using technology as an enabler. Whilst leading brands to achieve their ambitions through clever and innovative use of tech is part of my everyday, what really excites me is what's around the corner and the anticipation of what I might see when I turn it.

I can't turn my brain off, I'm constantly hatching plans, playing with tech, learning code, prototyping and seeking out cool 'stuff'. The question you'll hear me ask most is 'What else can we do?' In tomorrow's world brands have to cut through an increasingly cluttered space by connecting content and functionality. The bar is set high, so mine is too.

I'm a challenger, an instigator and a driver. But I know that you're only ever as good as the team around you so I invest a lot of time and effort into building teams as well as products and brands.

In the past I've taken unconventional approaches to recruiting and building those teams, breaking old school rules along the way to find the best talent and get them on board. In a previous role when HR couldn't find me the pan-europe team I needed for a client, I pulled my creative lead into a room and we hatched a world first social recruitment scheme that we designed and built in a week. We launched it, had over 1,500 applicants and hired the three people we needed. They still work for that brand today and are rising stars I'm very proud of.

When I joined adamandeveDDB I got asked a lot of questions about my experience in tech. A lot of the questions came up several times, so I lined up a series of guest speakers to come in and share their expertise on everything from Virtual Reality to Neuroscience, I ran six hour long sessions with huge attendance each time, the excitement was fantastic and the energy that came from what tech can do became infectious.

I love to write and share my musings, I've had a blog longer than most brands, it breaks geeky things down into simple bite size digests and due to it's jargon busting nature it's amassed a following of clients and piers alike. I also guest blog for others, and have most recently started a regular column for AdMap following my debut article for them on Artificial Intelligence and what it means for the future of brands. I sit on judging panels and speak at events, run workshops and collaborator sessions, hackathons, tech offs... the list goes on. If there's a spare minute, I'm looking to make the most of it.

I'm always looking for ways to be a better leader but more importantly, how to develop better leaders. Not just in those clever bods with me everyday but in our next generations. I believe passionately that an idea can come from anywhere and that diversity lends to better creativity, so when the working day ends I also give a lot of my time to mentoring the next generation of clever innovators, from schools to universities.


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Olivia is a leader who makes the world a better place to live in.

A bold statement but when you look at what she has done you will see why.

She represents a new breed of 'authentic' business leaders in advertising who lead by example, by doing the right thing, and understands how advertising can be deployed as a force for social change.

She joined AMV in 1999 from Cambridge and rose through the ranks of account management to the agency Board in 2006, aged just 28. At AMV, she initiated and led the agency’s charity and cause-related programme, and brought in Samaritans and Kids Company as pro bono clients. She led accounts that made a real societal impact, such as DfT’s Think! campaign – which saw a decline in road casualties and accidents of 12% and 11% respectively during her tenure.

In 2008, she joined 4creative where her passion and drive for using creativity as a force for good continued to grow.

She led the multi-awarded Superhumans campaign, which brought about an important change in attitudes to disability. 85% of those who saw the work felt that disabled athletes were as talented as able-bodied athletes.

She also led an initiative to get young people to vote in the last election, where we switched off E4 for the day. A big, bold, risky idea that seemed impossible to pull off but she somehow persuaded the C4 corporation to make a reality. No small feat.

As a natural born risk-taker, she spearheads our Born Risky campaign, which champions minority voices and takes creative risks, including ‘Prototype’ a ground-breaking music video for a disabled pop artist, Viktoria Modesta. She constantly amazes us with how far she will go beyond her role. For example, she persuaded Turner Prize-winning artist Grayson Perry to have a creative brainstorm with us for the next Born Risky project out later this year.

She also continually creates opportunities to push C4’s creative boundaries. Under her leadership of the digital department, her passion for driving innovation has found new creative expressions for the C4 brand. NewsWall, the first news service told in GIFs wouldn’t have happened without her.

But it isn't just about the work. She goes beyond her role to meet the needs of the department and instigates initiatives to improve our culture and create the best conditions for creativity.

She has introduced an innovative training and development scheme, including a series of inspiration talks with speakers like Richard Rogers and Jimmy Wales, and instigated a 10% scheme to give staff time to work on personal innovation projects. And she is always looking for new ways to champion people - especially our unsung heroes.

On her leaving AMV, Cilla Snowball wrote:
"Olivia has energy, drive, class and brains. She always does the right thing and she puts people first. She is a great leader because she exudes positive energy, creativity and enthusiasm. Under her leadership, AMV has created some of its finest work, happiest client relationships and strongest teams. She is a force for good."

At C4, she is the driving force behind our most outstanding and culturally potent work. She makes the seemingly impossible, possible and her ambition is infectious and rubs off on the team inspiring and pushing them to new heights.


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Being a 'woman of tomorrow' - an inspirational leader in our industry - is what motivates me every day. In the next 5-10 years, I aim to be an agency leader, a WACL member, an industry figurehead and a key part of the #changethestats movement (I featured in the film for starters!)

Over the last 13 years I've worked relentlessly hard to progress and perfect my craft. In my twenties, I won the DMA's national 'Young Spark Award' and was named in Marketing Week's 'Rising Stars' - working on accounts including HSBC and Diageo. At 27, I was promoted to the Board of Intelligent Marketing - at the time, Campaign's 'Agency to Watch' and 'Fastest Growing Agency'.

After a couple of 'pit stops', since 2011, I've made my home at iris. I was promoted to the London Board in my first year, and have taken lead roles on 3 of the agency's biggest accounts - Philips, Shell and now MINI - managing annual agency incomes of £4M plus, and account teams of 10-20. I've purposefully moved every couple of years to ensure I'm constantly outside my comfort zone, and completed a 4 month client secondment in Amsterdam to experience life from 'the other side'. In 2012 I was made an iris Partner.

During this period I've also had two energetic boys and now strive to be the best I can be - at work and at home. It's not an easy challenge, but my ambition to be a positive role model - to my sons, and others in the industry - energises me. In addition to my client and team responsibility, I also provide ongoing support to colleagues through our career coach structure: I currently mentor 3 other working mums, and try to be a useful sounding board to many more on an impromptu basis. I recently wrote an article for the Guardian - - chronicling the challenges of the 'mum back', in the hope it would offer practical hints and tips to others.

In the last year, I've completed two residential training courses to develop my skills as a female leader - one at Cranfield School of Management and one with Shine4Women. The first explored theories of leadership, styles and challenges such as politics, conflict resolution and male-dominated environments. I regularly attend relevant industry events, including the annual WACL Gather, regular Bloom seminars and since winning the WACL Future Leaders Award last year, have become part of the new Futures group.

In the next year, I plan to take a more active role within iris to tackle gender topics, specifically the challenges for working parents. I think perception is different from reality and hope to help address that by securing a place on the Leadership Team at some point in the future. I have already started to tackle awareness of gender issues, by arranging a recent event where Caitlin Ryan spoke to the agency on 'Sexualised Imagery in Advertising'.

Outside work, I practice my leadership, negotiation and management skills on my toddler, keep fit through daily running and circuits, aim to cook one new recipe per week, enjoy good wine, Scandi interiors and sporting biogs.


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I am Creative Director at Tribal Worldwide London. My job is to come up with great ideas, lead a team of creatives, some designers, some techy coders, work with data, user experience and make stuff. Stuff people like and stuff that changes people's perception, attitudes, behaviours or beliefs. I believe if you interact, get immersive, get virtual, get sensory it all is a bit easier to say something. Like interactive learning, acting out a battle, the experience creates a stronger feeling. I am constantly looking for new ways to tell stories for brands and business to be relevant and have a place in our lives.

I am a bit of a digital veteran starting in '94 and having to force myself into a very content, smug advertising world. A one woman band who could come up with ideas, scamped, could draw, write, design, and code. I was a bit unusual and talked a different language and I was a creative woman!!!! Well that never got in my way and I pushed my way into creative departments to have a go. I ended up educating an agency on how to change and grow for the digital transformation. I chose to work with data heads to crack creative stories and I invented interactive teams to work on briefs from multi disciplines so work didn't just rise through creative departments. I have worked hard to put dev and data with creative to create tensions and grow ideas in different ways. I am also very keen to work closely and educate our clients. I talk honestly and bring their business down to an emotional human level. Instinct and feelings are far more powerful than hard sell.

I'm also working hard to spread the word and educate the need to change the creative gender ratio. I mentored for 3% movement this year and am now an ambassador for Creative Equals organization that is going to challenge the adworld and help women get a better chance in our industry. I have been studying the reasons for our imbalance and this year I will help start a programme attacking the problem at the source - in schools. I want to inspire school girls to enter my digital, design, creative world and help them believe they can.

I have 2 children, I run the school PTA raising over £26,000 a year and I hold down a full on creative job full of shoots, travel and project based deadlines. I have to be a super woman and a super mum along with being a work mum and work wife to so many people in my office. A woman of tomorrow needs to work hard and be able to believe they can do it and be great without the prejudices our sisters before us had. I believe a woman of tomorrow can find a work life balance and do a bloody good job all on your terms.


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In my role as a Strategist am proud to: have had my first IPA paper published; been shortlisted for Cannes Lions; and have led Strategy on a project for Microsoft which was praised by the likes of PSFK, The Drum and Time Out.

Alongside my role in creative agencies I have applied my skills to develop a new product, Glow Away, which leverages behavioural psychology to help children overcome their fear of the dark. We sold out of our first batch in two weeks from launch; earned coverage in Business Insider, Fast Company, and Metro and I received funding and mentoring from Richard Branson.

More recently I have used my leadership skills to manage a cross-disciplinary team in launching CRACK + CIDER: a shop where people buy useful items which we distribute to the homeless. In six weeks from launch we raised over £35K and received praise from the press and public; featuring in The Huffington Post, Evening Standard, Time Out, Campaign, The Drum and Mashable as well as appearing on BBC News, ITV News and London Live. I have recently been awarded with a Government grant which will fund our pivot to becoming a pro-social lifestyle brand with a consumer product line.

Through founding this social enterprise I am honoured to have been invited to speak on the subject of 'Creativity and Technology for Social Good' at KK Outlet's Meal Ticket event and Good Girls Eat Dinner. I also now teach this subject as an Associate Lecturer to BA (hons) Advertising students at University of the Arts, London and write thought-pieces around the topic for The Huffington Post.

In my professional roles I believe I have gone beyond my remit by proactively delivering new business wins, introducing new ways of working, and designing and executing internal projects. For example, whilst at JWT I launched 'hummingbird'; a programme of events set to inspire and educate the organisation with digital innovation. Events included demo-sessions of new technologies and a 'lunch and learn' hour where we brought-in experts in specific fields such as Augmented Reality. As another example, after delivering a robust digital strategy for an existing client, Ed's Easy Diner, I proactively pitched a pilot phase to execute the strategy. This was hence awarded to the agency; driving significant incremental revenue.

Since JWT I stepped-up to the role of Strategy Lead at Protein and Maido. Whilst at Protein, a Junior Strategist, whom I managed, wrote: "Her personality is contagious. She tackles every brief with fresh eyes and unbeatable optimism." Another from Maido commented "She encourages and animates whatever team she works with.". I now work as a Strategy Consultant to a number of global clients including, currently, VICE and the Innovation Consultancy, Method, in San Francisco.

My work with CRACK + CIDER and Grow Movement, combined with my professional position in advertising, has shaped my long-term goal to establish a new breed of Creative CSR Agency which is where I plan to, and firmly believe I will, live the 'tomorrow' of this award.


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passionate internationalist

bridging cultural differences

bringing together the best of all worlds.

Born in 1985 in Romania, I grew up in a time when my parents would have never dreamt of being able to leave their country for travels, even less working or living abroad. Drastic political changes, but also my personal determination and passion for first-hand experience of foreign cultures made it possible for me to live my dream of uniting people and ideas from all over the world.

I have extensive expertise in international media planning and marketing, am fluent in 4 languages and have a broad experience of managing and attracting new business from major corporations across multiple European markets.

Following my degree from the University of Bucharest, I was offered a scholarship for a Masters programme at the University of Vienna. Subsequently, I was hired by ICSL Austria to coordinate their international marketing activities and expand their business across the CEE region. My success in this field led to an offer by MEC Austria to take on the role of driving International coordination and new business acquisition in CEE.

During my time at MEC, I participated in winning the L'Oréal, Humanic and Vienna Insurance Group accounts, growing the International revenue and defining MEC Austria as a central hub for international accounts.

Following my exciting stint at MEC Austria, I was approached by SMG London to coordinate the relaunch of Honda in Europe. During my tenure on Honda, the business went through a monumental shift in its strategy and investment, relaunching their entire range of cars across a calendar year. Through coordinating 22 markets across Europe and managing a dedicated team of 10+ people in London, I helped drive an increase of 30% in sales for the business, repositioning the Honda brand in the European space.

In this time, I have also successfully continued to be engaged in new business acquisition at an international level and convinced businesses through my passion and enthusiasm.

What sets me apart in my role and management style is the desire to empathise with people, regardless of their position, language and culture. I like to speak to people in their language; I care that they understand me and I endeavour to truly understand them. It is important to me that everyone feels respected, regardless of who they are or where they come from.

"Ana has an excellent inclusive and collaborative managerial style yet ensures to maintain structure and development through close guidance of all team members." Bas Marjinen Account Manager

Born in a country with numerous social issues, it is important for me to remain involved in helping others live up to their potential, so I regularly volunteer in tutoring children from under-privileged backgrounds for a Romanian non-profit organisation.

I also care very much about supporting young women acknowledge their talent and have taken on mentoring young graduates at SMG, helping them to map out and develop their career.


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I began working with Debbie three years ago when we launched Geometry Global. As a new brand activation agency, we created a game-changing proposition “to inspire people to buy well”. Debbie and I have been close partners ever since.

What really stands out about Debbie, is that whilst there is much talk about integrating digital into retail – Debbie is actually leading omnichannel shopper marketing strategies and executing it. Not only is she driving the thought leadership agenda, she is partnering closely with our clients to create and deliver innovative and effective campaigns.

Her outstanding ability is building our clients’ businesses by intuitively pushing creative ideas from a technology and innovative viewpoint, and understanding how key points of influence in the purchase journey come to life across digital channels to transform behaviour. Her digital leadership is helping us land and expand our iconic client portfolio including: GSK, Philips, Mondelez, Emirates, Vodafone.

Rare to find a woman as Head of Digital. Very rare to find someone who helps teams develop brilliant digital experiences with the personal expertise and track history to deliver them successfully. Rarer still for a young mum to carve such a successful career. Debbie is entrepreneurial, ambitious for our business and her team, and, an exceptional mentor.

There’s no doubt in my mind that Debbie is a Woman of Tomorrow.

Last year, amongst many ground-breaking initiatives, she encouraged parents and children to spend more meaningful time together after school thanks to a Mondelez digital gaming platform. She led the launch of branding and communication strategy, and eye-catching creative, for the innovative “click and collect” parcel delivery service, Pass My Parcel, with partner Global shopper marketing teams are being empowered by a unique and interactive platform that supports their digital retail marketing decisions via data and insights. While field sales teams are being enriched with the knowledge of company sales strategies and brand catalogues via mobile gamification.

In June, we promoted Debbie to Head of Digital – expanding her role from operational delivery of digital as part of an integrated campaign to strategically ensuring clients are future-fit for success by redefining and championing innovative and digital strategies. She is also partnering with global brands to help define their go-to-market eCommerce strategies.

Debbie is now creating our global network’s first ever Innovations Lab: exploring how new technologies such as gender and emotion recognition, Wi-Fi tracking, eye tracking, beacon and NFC technology, and geo-location marketing, influence shoppers, to deliver commercial growth for brands and retailers.

She is launching an intern programme via Youth Connexions placing young people in relevant work experience. 17 year olds gain real life experience of how digital operates in an integrated creative industry - we tap insights and trends of future shoppers.

Debbie has been interviewed by tech + fashion influencerTease+Totes “Wednesday Woman” alongside ground-breaking women former US Navy Lieutenant, Carey Lohrenz, first qualified female aviator to fly a F-14 Tomcat; and entrepreneur Iona Inglesby, founder of a DNA personalised product company. I was incredibly inspired to read Debbie’s story – which sums up beautifully why she is a Woman of Tomorrow.

Before Geometry, Debbie was Digital Business Director at Ogilvy Healthworld and OgilvyAction concurrently, leading multi award-winning digital and transformational campaigns for Triumph Essence, Bacardi Wetherspoon, 3M, Pfizer, GSK and BMS/AZ.

We are incredibly proud of Debbie!


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In her 12 years in advertising, Emily Fairhead-Keen has proven her passion for the industry by constantly delivering award-winning campaigns, working brilliantly with clients, and by striving to improve the industry's academic prowess and professionalism.

Emily kick-started her career in advertising after completing an art foundation diploma at Chelsea Art College and a BA in History at Kings College London, bringing her fiercely creative approach to her work at a number of leading advertising and media agencies. These included Starcom MediaVest, Vizeum, MediaCom Sydney and MEC, which she first joined in 2003 and after two years in Australia, returned in 2012 as a Business Director.

Working collaboratively and strategically with clients is a practice that Emily has always advocated. As Director and Strategist at MediaCom Sydney, she successfully led the newly won flagship account IAG (Insurance Australia Group), overseeing four separate sub brands of the company across four different states, and was praised by the client for working with them as a true business partner. During her time leading the account, sub brand NRMA Insurance won a Grand Effie and a Cannes Lions Creative Effectiveness award. Since returning to MEC she has also won a bronze at the Media Week Awards for Paramount's Star Trek Into Darkness Earth Hour campaign.

Emily is determined to challenge the industry academically. In 2014 she completed the globally-respected IPA Diploma and was one of only three women in her group of 23 people on the course, receiving a distinction and being awarded the coveted Chairmen's Prize for Outstanding Body of Work. Her paper was published in Campaign and in the book, 'What is a 21st Century Brand? New thinking from the next generation of agency leaders', edited by Nick Kendall.

Emily has since written a number of thought leadership pieces on brand strategy for Marketing Magazine and Brand Republic over the past year. In addition to these achievements, Emily became the first ever media agency employee to be awarded the Grand Prix in WPP's prestigious Atticus awards in 2014, for her work in the branding and identity category.

After completing her IPA Diploma and as a result of the strong strategic leadership she has demonstrated, Emily was promoted to Group Strategy Director in 2015 spearheading two of its flagship accounts: Danone and Public Health England.

Emily believes passionately in encouraging employee engagement within the advertising industry and in developing business expertise at all levels. She is an active member of MEC's Thrive Committee, where she develops a range of initiatives aimed at inspiring the agency's employees to reach their own personal potential. She also acts as a mentor to the agency's graduates and is a judge, coach and advisor to IPA Diploma delegates.

As a woman in advertising, Emily sees strong female leadership as integral to the future of what has traditionally been a male-dominated industry. Her brutal honesty in the way she writes and conducts herself - not shying away from being a mother, not apologising for being a woman, and not taking on male qualities - is a core part of what has driven her success.


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Since she started on the OMD grad scheme in 2010, Laura has always strived for better. A better agency, a better department, a better system, and it is this attitude that has led her from graduate buyer, to manager, to associate director, to woman of tomorrow nominee.

From small changes in process, to big leaps in culture change, Laura has been responsible for numerous improvements to the agency, and in fact the wider industry. In 2012 Laura worked alongside Caria and DDS to test and develop an automated process to improve the TV booking system which, once rolled out has since saved buyers across the entire media industry countless hours of admin every month. This is just one example of the small improvements to process that Laura pioneers which has had a big impact day to day for not just her own department, but for the industry.

Within that same year Laura became a Media Business Course Winner, presenting the winning pitch to 120 peers, industry experts and BMW Managing Director Paulo Alves. She also independently entered the Cannes Young Lions media category and made the final. "Laura stood out from day-1, and I really mean day-1; Laura was our first pick at the graduate recruitment day, and her ascension through the ranks has come as no surprise to me. I see a great future for Laura at OMD". (Carl Connaughton, Head of AV Investment, OMD UK).

In 2013 Laura was selected as one of 1% of Omnicom Managers to complete Springboard, a management training programme which would help her develop crucial leadership skills. Along with completing the rigorous nine month programme alongside her day job, Laura worked with her team to develop a digital and social media strategy for charity Restless Development, helping to raise their awareness and generate volunteer registrations. The final part of the Springboard programme saw Laura help develop a programme to reinvigorate and nurture creative culture within OMD, implementing a host of initiatives that are still in place today, making the agency a more creative place.

Laura is a natural leader and is always seeking out new challenges to better herself, and the people around her. In 2014 she ran the agencies graduate knowledge express programme for 25 of OMD's new graduates. From coordinating a lecture series, to writing an exam and running grad pitch week, Laura managed a team to implement the programme, which offers an introduction to all aspects of media whilst helping to prepare them for the all-important IPA foundation exam. It's training initiatives such as this which helped OMD to achieve IPA platinum status in 2014. "Laura was fundamental in reinvigorating this training initiative, and it is now the bedrock of how we train our graduates and forms an integral part of our much lauded OMD Academy training programme" (Kate Herbert, Head of People, Manager Partner, OMD UK)

Laura has carved a natural place for herself among the AV investment leadership team, constantly striving to help shape the department for the better, be that through instigating new ways of working right through to delivering game changing work for her clients. At the core of each new change, is her drive for better.


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Hello, I'm Beth, Managing Director of Drummond Central. I've been in the role 7 months and in that time we've already won significant business and DC has been pushed on a global platform through the power of reactive social media. We made quite a big splash with our #DrummondPuddleWatch Periscope stream which clocked up over half a million views, gained international media coverage and was trending globally at number two on Twitter.

Internally, people weren't surprised when I became MD. For people on the outside though, they were perhaps shocked at my age (34) and gender. That stuff doesn't matter at DC; everything is based on your capabilities and your performance. I want younger women to look at me and think anything is achievable. Someone's got to do it, so why shouldn't it be me?

The main thing that drives me is my inner voice (she's tough!). I started off as a PA and this gave me a real insight into the world of advertising - warts and all. From the very start, I had clear ambitions - to be the very best whilst staying true to myself. Throughout, my business ethics have remained consistent; do good work. Play fair.

When I was appointed, I knew I wanted to make my mark on the way the company was run and go beyond my managerial duties; to inspire staff to take pride in the work they do and look forward to coming into work each day. I encourage my team to accept imperfection as it can be really liberating, to find the humour in it and share.

Motivating a team can be a real challenge and the drive to succeed can often be mistaken as a drive to earn money. I believe creating a working environment that's fun, supportive and diverse in its offerings is paramount to any wage.

In a bid to support the future of tomorrow, I run a work experience programme called 'Takin' Care of Talent' for young people who want to learn more about the industry. I also mentor students with learning difficulties and have sat as a representative on the approval board of the Hyper Island MA/PhD Digital Media Management course.

I constantly push myself out of my comfort zone, spurred on by that inner voice that does at times have to compete with another voice that says 'you can't do it, why try?' During the #drummondpuddlewatch phenomenon, I was asked to appear on a number of major global news networks for interviews which was an initially terrifying prospect and something I'd never done before. However, after appearing on CNN International, I loved each new media appearance. Receiving a direct message from Twitter's CEO thanking me for an increase in his share price and finding a use for Periscope is quite an achievement.

Outside of work, I run an event styling company and my best friend is a greyhound called Walter, with my husband a close second.

Why am I a Woman of Tomorrow? Because I became a Managing Director at 34 in a primarily male-dominated industry. Because in 2014, I was integral in establishing our office in Madrid and putting a team, operations and infrastructure in place. Because when Julie Drummond, my boss and mentor, announced my promotion she said, "The day I interviewed Beth, I knew one day she'd run the agency and that day is here'." It was a personal high. Because I'm an example of what can be achieved when you listen to your inner voice. And because it's usually creative work that wins the awards.

In truth, because my Chief Executive taught me to never give myself limits and that's what I'm doing.


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Five years ago I walked in through the doors of a small independent interactive agency in East London, interviewing for a role as a Producer. Having newly arrived in London from Stockholm, Sweden, within my first few months I was the lead producer on a global pitch, the win resulting in the opening of the first global AnalogFolk office in Sydney, Australia.

I'm truly passionate about creating and boosting female role models. In 2012 I co-launched GeekGirlMeetup (GGM), a global network for women interested in all things tech, design and start-up. The goal is to highlight female role models and create new ways for relationship building, mentoring and sharing of ideas. GGM runs monthly meetups and an annual conference with over 200 participants. I speak regularly at events and do what I can to raise my voice to affect real change when it comes to getting more women into tech. The GGM network now exists in more than 10 countries, the latest additions being Singapore, Mexico and Tanzania.

In 2015 I was featured in Tech City Insider's TechNation 200, listed as one of the 200 most influential people in tech in the UK. I have continued to push GeekGirlMeetup to the next level, recently being featured in Elle UK magazine November issue and the #morewomen campaign and listed as one of the 10 best Meetups in the UK by TechWorld.

I've been part of a fantastic growth for AnalogFolk in the last five years, from a UK-based 20 person company to a global agency with offices across four continents, employing over 200 people. As the agency has grown, so have my responsibilities. Always up for a challenge and with the attitude of a global citizen, having lived in Stockholm, Paris, Los Angeles and London, I didn't have any doubts when I was offered to go to the AF New York Office on a secondment. I've always been ambitious, finishing my university degree in Media and Communication Science in record time so that I could spring into a career, winning prizes for my final thesis on Online Crisis Communication During the Financial Crisis '08 on the way.

As a Project Director, I'm in the AF New York office on a secondment to help build up the US production team, leading the production team across New York and Portland, Oregon, working to implement AnalogFolk production processes and ways of working from the founding office to make AF a well-oiled global agency.

Being Scandinavian, I have a leadership style that aims to empower people to take on responsibility, I work to inspire my colleagues to aim high and educate my team to expand their skill set. Something I'm determined to keep doing both through AnalogFolk and GeekGirlMeetup.


1. TechCityInsider, Geek Girls doing it for themselves

2. TechCity Insider, Almanac Finds 200 in Class of 2015

3. TechWorld, Women in tech: the 10 best meetups in the UK Elle UK, #MoreWomen campaign

4. Project Ada, Geek Girl's Josefine Hedlund on Getting Women on the stage

5. 1984 Bold Ideas, Meet the girls who are quietly disrupting the male dominated world of tech.


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Katy began her media career in 2005 at Feather Brooksbank where she quickly progressed to Account Manager running a small team. It was this early promise that prompted her directors to send her on an MPA strategy workshop where she didn't disappoint, leading her team to victory and a free holiday in Ibiza!

After five successful years, Katy decided she wanted to try her hand at a big agency and managed to land a role at the biggest - MediaCom. Taking control of a team of press planners and buyers, Katy immediately led from the front. Approaching new-to-market magazine advertisers helped MediaCom to land the Missguided account and first piqued Katy's interest in working in new business. It was this interest in pursuing areas of potential business growth that guided Katy to become Business Development Controller: finding leads, approaching prospects and co-ordinating pitches for the whole MediaCom North Group.

It was her success in this role that saw Katy being appointed Head of New Business & Marketing for the North Group, where she managed an enormously successful year in 2015 – co-ordinating 66 pitches, with a 63% conversion rate, which resulted in 32 new clients. Katy has also worked hard to cultivate relationships with colleagues throughout the UK network, helping to convert a large number of referrals from with the network. The icing on the cake of such a successful year was picking up the award for ‘Best New Business Culture’ at the 2015 UK Agency Awards.

Katy is actively involved with the charity Smart Works, who provide high quality clothes, styling advice and interview training to out-of-work women on low incomes. She is in the process of organising a number of initiatives to allow the charity to draw upon the resources of MediaCom and the wider media community to help women kick-start their career through interview workshops, CV advice, etc. She is also enrolled in the IPA mentoring programme, keen to pass on her advice and experience to those just staring out in the industry. Katy has also helped gather support for the Brainwave charity's annual 'Duck Race' in Manchester and taken part in the Manchester Great Swim to raise money for Macmillan.

In her spare time Katy has a keen interest in fashion and writes her own blog telling people where they can purchase the clothes they have seen in popular TV shows. As well as being a hobby this has further strengthen Katy's understanding of SEO and digital marketing.


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"We'd follow Claire anywhere and I have no doubt that many will in the future."
James Denton-Clark, Managing Director, Karmarama

With joy, mischief, passion, care and ambition, I run the biggest department within Manning Gottlieb OMD. I create conditions in which people thrive; and I forge some of the strongest client relationships within and outside of the agency.

"Claire is an exceptional woman in a sometimes male dominated world."
Esther Jackson, Group Marketing Director, Age UK

My core role is to lead the Client Teams Department. In the last five years, we have grown from 60 people to 136, equating to 40% of the agency. Two years ago, we brought together the Comms Planners and Digital Planners, to form one mighty department. I've migrated these areas of the business into integrated teams, broken down barriers, and initiated hybrid roles. Online vs offline - pah!

I also lead specific client accounts. At the beginning of each year, my team and I write our plan - what do we want to achieve? The areas are: you, the team, the department, the agency, our clients. The plan can range from taking your training bursary, to knowledge gaps and training, to empowering our clients, to health and happiness commitments. And did anyone mention the Marker Cup, a weekly media knowledge quiz and trophy?

I care deeply about the wider agency, our people and talent. Seven years ago I started up MG OMD's mentoring programme, through which 220 people have passed thus far. I actively support working mums, and have created a 'what's happened in my world' programme which every returning mum participates in. They meet with every relevant stakeholder, who updates them on the changes in their world during said maternity period. It also allows them to get around the agency - I'm back!

I have created exceptionally strong client relationships, though professionalism and lightness. This results not only in close working relationships, but often, a desire to work together again. I have brought into the agency three accounts thus far and £39m of incremental media billings, without a pitch, by being reappointed by some brilliant marketing directors. "Claire is one of the outstanding talents in the Advertising industry. Over a number of years I've led marketing in a number of diverse businesses; with very different budgets, teams, and customers. In most of those businesses Claire has been my media partner and on each of those occasions she's delivered fantastic results. Her skills lie in collating, managing, and coaching teams to deliver exceptional results for the client businesses she manages...a leader of the future."
Mark Fells, CMO, Premier Inn

I've come to understand that there is not just one style of great leadership in this (or any other) industry. Authentic leadership is about understanding your strengths and values, and embracing these. I want to be a confident, courageous, inspiring leader, and my way of doing this will be through my strengths - humour, close relationships, honesty and prudence, and my values - joy, achievement, balance, learning, and friendship. I want to grow into agency leadership; be a bigger person within this industry; have a strong network around me; explicitly nurture talent in this industry; and leave a legacy of incredible client service.

"Claire is one of the most passionate, energetic, thoughtful, humble and empathetic leaders I know. If the measure of successful leadership is about growing an


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Gillian assumed the role of MD of Material_UK, one of Scotland's leading independent agencies, in 2013. She recently participated in the Cannes Creative Leaders Programme, is a member of the IPA Professional Development Group and a member of the Marketing Society Scotland Council. She is also Chair of the Board of Directors of Vanishing Point theatre company.

Under Gillian's leadership the agency's profit and client base has increased year on year and Material_UK's foothold and reputation in Scotland and in the world of sponsorship has never been stronger. However, this success has also been the source of frustration as it has often led to the perception from existing clients as well as the wider industry that Material_UK are a 'niche agency' known for their work in particular fields such as sponsorship and experiential, when in fact the agency can offer so much more.

In 2015 Gillian made challenging those perceptions and developing the agency in new and exciting ways her main goal by:


She launched London branch of Material_UK, relocating to lead the development of the agency and the expanding team whilst managing the Glasgow office and team remotely. This move saw an increase in the agency's scope and remit for client SSE, and also led to wins such as the RHS, working on major exhibition campaigns and innovative partnerships with the National Space Agency.


Gillian also launched the Material _Change initiative that aims to produce creative communications and campaigns for brands and not for profits that can exact behavioral change and make a real and positive impact on society.

A fresh approach saw Gillian, rather than wait for a client, produce briefs for the agency in response to topical and important issues of the moment which were then issued to the team to develop ideas and campaigns around to take to market. This entrepreneurial approach has led to a _Change campaign idea being commissioned by the Green Party and two ideas currently in development for new clients.


Gillian completely embraces new technology and innovation and is always in the look out for opportunities for her clients in this area. 2015 Gillian established strategic partnership with LISNR (2015 Innovation Cannes Lions Award winner and #12 in CNBC Top Global Disruptors list). Gillian approached LISNR and has been working tirelessly with the US based tech start up on behalf of one of the agency’s clients to create a UK first. This technology has never been used in the UK before and will revolutionise the customer experience.


Fervently committed to CPD, which two IPA CPD Gold Submissions will attest to, this year Gillian turned her attention to her clients CPD, creating a bespoke programme tailored to client’s needs. These ‘Material Learning Lunches’ delivered by members of the agency on a monthly basis cover topics ranging from impact of new technologies for brands to inspiring creativity. Not only did these lunches have a positive impact on client agency relations, they also benefited the agency with a number of ideas discussed as part of the sessions commissioned.


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Maureen McDonagh
Age 36
Head of Grocery, Facebook

Maureen was invited by Facebook to head up Grocery in 2013, having spent four years at Nectar as its first ever e-Commerce Director, growing its team from two people to over 20 and becoming the first woman to sit on the Nectar management board. With this responsibility, Maureen founded Nectar's Women in Leadership Forum to change policy and perception in the organisation. As Facebook's Head of Grocery, she consults with some of the UK's leading retailers to help them use Facebook to its greatest potential and achieve personalisation at scale. In just 12 months, Maureen has grown her client portfolio by over 5x in revenue and meets with top-to-top industry leaders on a quarterly basis to talk openly about challenges and opportunities for the business.

At the heart of Maureen's leadership approach are her exemplary people skills and collaborative approach, which she has honed over the course of her career and while studying leadership at Harvard. She applies these both on a micro and on a macro level, for example bringing stakeholders together with their creative, media and CRM agencies and Facebook to meet and collaborate. "The relationship has pivoted completely over the last year-no matter how good our client relationship is, we can't do this without partnering with the agencies. I've realised how important it is to break down barriers and to think and work as one team, with one vision."

Maureen actively supports the development of women in technology, from young women in schools to her own team and the wider community through her charity work with children. At Facebook, she mentors three women and also founded a group to support colleagues returning from maternity leave, helping them get up to speed with changes in the business during their absence and manage their work-life balance in a way that benefits everyone. "I'm really proud of what we've achieved so far; returning parents have so much to offer the business and supporting their transition is of deep personal importance to me."

Maureen's credibility within the retail industry and with its leaders is testament to her future leadership potential. She is regularly asked to sit on industry event panels alongside keynotes such as Dave Lewis and his cohorts. Maureen recently contributed to a Consumer Goods Forum study into the future of retail as part of a handpicked panel of retail, digital and marketing experts defining future trends and opportunities in retail.

"There's no doubt that Maureen's work with the UK's leading retailers over the last year has made a significant impact. She's brilliantly business-minded and extremely ethical, with a humility that resonates with everyone from business leaders to her mentees. Her commitment to helping clients like Tesco drive their business forward is clear; she brings strategic thinking to the table as well as genuine concern for the success of the combined team." Nicola Mendelsohn, CBE, VP EMEA, Facebook


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"Jump off that cliff!" - the last words of advice you might expect to hear from someone in HR. But then, Laura isn't your average HR person. It's this attitude - being brave in the face of big decisions - which has allowed Laura to set up a HR department effectively from scratch in one of the largest media agencies in the UK.

When Laura joined MediaCom North 3.5 years ago, there were 140 staff and no HR department to speak of. She now oversees a credible and professional department supporting the recruitment, training and HR needs of 246 staff across three offices.

Throughout this growth, Laura has been instrumental in instilling a culture that has made MediaCom North such an attractive place to work. In particular, Laura has recognised the importance of bringing young talent into the agency and has overseen MediaCom North's first apprenticeship scheme as well as developing strong partnerships with the University of Manchester and UCLan. In fact, 70% of new starters in the last 12 months have come on board with less than one years' experience in the industry.

Laura has overseen the development and implementation of an extensive programme of training at MediaCom North, from which each employee can tailor their individual training to their personal, career needs and goals at all levels from Apprentice up to Board Director.

During 2015, Laura has worked tirelessly to promote opportunities for women in media, including writing for the Candidate's "Women in Digital" study. At MediaCom North, she has implemented a number of initiatives, including giving opportunities to attend a two-day workshop specifically aimed at the personal development and confidence building of female staff. This is in addition to extending invitations for senior female employees to attend events such as the Institute of Directors' North West Directors' Forum in Manchester. It is largely thanks to such initiatives that females now make up 43% of the total workforce at MediaCom North, as well as accounting for one third of digital roles.

Laura is seen within the agency as a straight talking, "go-to" person, who will always give a straight answer - somewhat at odds with the typical HR image. Similarly, she isn't afraid to say if she doesn't know the answer to your question - she will simply go away and find out for you. Laura believes firmly in clarity of vision and making bold decisions which is reflected in the advice and guidance she imparts onto others. Her strategic approach to HR has allowed her department to grow seamlessly within the five pillars of MediaCom - Love our clients, Bravery, Creativity, Citizenship, and Growing Business.

Outside of the office, Laura is heavily involved in team sports. Having represented the north west of England at rugby whilst at university, Laura now commits a lot of time to her local hockey club, both as a player, as well has volunteering her skills to help with the running of the club. She also spends a lot of time exploring Ireland where her parents are now based.


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The new business and PR success of adam&eveDDB over the last few years has been a key driver behind the agency's success. Winning pitches is the lifeblood of the place; it keeps the start-up culture alive.

Nobody has contributed more than Jemima to adam&eveDDB's success in that area. She holds a key position within the agency's management team, carefully pulling strings to ensure that the best group, presents the best face of the agency, every time, every meeting.

Jemima isn't just involved in every pitch, she steers it from the outset to the conclusion, ensuring that the agency resources at each stage are enough to impress, but not to detract from the day-to-day. Knowing what it takes to win, but never taking too much so that people suffer, is a fine balance to strike, and Jemima's ability to walk that line is why the agency holds her in such high regard.

That relentless perfectionism isn't just Jemima's job, it's an evident passion and it extends well beyond the traditional remit of a Head of New Business and PR. (Having originally been hired 2013 as the agency's first New Business Director, she has built a team that also manages awards, events and marketing).

Jemima is at the very epicenter of agency culture, agency life and the personality of what it is to be adam&eveDDB - be it writing the agency's marketing strategy, over hauling the agency's 'new starter' process, overseeing every PR message that goes out or proof reading every single award entry.

And the results speak for themselves. Back to back Campaign Agency of the Year titles in the two years since she has been with the agency (plus a string of other global Agency of the Year titles including Epica, Eurobest and AdAge). A relentless winning streak of some of industry's the most hotly contested pitches (Virgin Atlantic, Waitrose, Aviva, Lloyds Bank), which saw the agency finish last year at the top of the New Business League (with a pitch conversion of 100% - 89% in 2014). And the absolute and unswerving trust of the agency's senior leadership team.

Jemima has been a driving force behind eve club, an initiative to inspire and support the agency's women through events such as speed mentoring and inspiration talks. It launched last March to coincide with International Women's Day, when eve club changed the agency name to eve&adamDDB for a month. Jemima is also part of a sub committee involved with arranging Omniwomen's 2015 Summit in March.

Jemima also manages the marketing activity for her husband's ice cream company, Moomaid, as it continues to expand across the South West.

Tammy Einav, Managing Director, adam&eveDDB, "New Business is all about creating momentum and that's what Jemima does so brilliantly. Her unrelenting passion, energy and determination are contagious and helps create the direction for people with the agency and its many aspiring women to move forwards."


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As a creative I have always gone beyond my role both within my job and within the industry in order to affect real change.

At AnalogFolk I regularly lead shoots of up to 25 crew, pitch for new business, coordinate and manage production on projects and direct designers.

Within the industry, my globally successful Social Rehab campaign kickstarted a worldwide conversation into smartphone etiquette back in 2012 which featured on Huffington Post and Buzzfeed (1). My social enterprise, CRACK + CIDER is changing the way people interact with the third sector and my involvement in the Young Creative Council is helping bridge the gap between advertising graduates and the industry.

My career launched as I handed in my dissertation. That day I flew to Singapore to work at BBH's Asia-Pac office having been selected from hundreds of applicants worldwide. On my return to London I won the Cream portfolio competition which placed my book in the UK top 20. This lead to internships at Anomaly, JWT, Mother and AnalogFolk. I signed a permanent contract with the latter after winning a global pitch as lead creative team in my first few weeks.

As Co-Founder and Director of CRACK + CIDER, where customers can buy essential items for London's rough sleepers, we distribute the purchased products to shelters across the capital. Throughout the process I have managed PR and design volunteers, as well as coordinating an event team and obtained high profile sponsorship for our launch where I sat on a panel of industry leaders to discuss homelessness. My greater aim, together with my Co-Founder Charlotte Cramer, is to change the way people interact with charities and to lead the sector into innovative ways to promote donations from the public. Not only has it been a commercial success with a conversion rate of £1 per visitor to the site and an overall total of £35,000 raised in 6 weeks, the concept itself was praised by the likes of Campaign (2), The Drum, Mashable (3), Time Out and The Evening Standard among others as well as leading to television appearances on BBC News (4), ITV News and London Live. We are currently moving towards becoming a lifestyle brand with a consumer product line whilst expanding to San Francisco with the help of our Unltd* government funding.

In the Young Creative Council I am currently leading a partnership with Creative Equals to get more females into the industry. We launched a study(5) to get insights into why 50% of advertising students are female but so many drop off before signing a contract. We reached 228 participants and are working on data driven solutions involving peer-to-peer mentorship and events.

My leadership potential has been recognised by ual: where I am now an associate lecturer helping guide students into the industry and setting briefs on creativity for good.

My voice goes beyond just the advertising industry. I was approached last year by Huffington Post to become a blogger and have recently published by first piece of many(6).

1. Buzzfeed, Do we really need social media rehab?
2. Campaign, Why we're loving...:
3. Mashable, London pop-up shop to help the homeless is getting heat for its name:
4. BBC News, Hackney shop where you can buy for the homeless:
5. YCC, The Survey:
6. Huffington Post, What CRACK + CIDER Taught Us:


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Introducing Nicci Motiang

As Deputy Planning Director at The Union in Edinburgh, Nicci develops strategies and runs research projects for a range of public and private sector clients. She joined The Union in 2012 after working for leading agencies in Melbourne, Vienna and London. Nicci has also been a media strategist, German teacher, crisis line counsellor and journalist.

Based on her understanding of intrinsic motivations for volunteering, Nicci's strategy for Children's Hearings Scotland delivered record results and numerous awards. It helped The Union become Scottish Agency of the Year.

Above and beyond

Nicci subscribes to the theory that unusual problems need unusual solutions, and so thinks laterally for planning inspiration. This has involved detailed studies of developmental psychology, interviewing academics and immersing herself into computer games - all to get to 'aha!' moments. Which she does frequently.

She ran a computer gaming evening at a previous agency to help her client understand its emotional appeal - and generated £1million additional investment. Last year she taught herself to code, to better understand digital platforms from the inside out.

A leader for today...

Nicci improved The Union's digital offering last year by introducing ecosystem planning and user personae to our planning armoury, as well as usability testing with an ethnographic focus. She also pioneered the use of online bulletin boards for engaging remote participants - handy with Scotland's remote rural populations, and also generating pan-European insights.

Nicci is proactively involved with many of the agency's key clients, devising a series of presentations on technology and behaviour change. She's lead communications strategist on the Scottish's Government's healthy eating push. She has given talks for the IPA on careers and planning, has served on IPA committees and as a mentor as well as an awards judge. She helps our many young people work out how to solve problems, not by doing it for them.

...and a woman of tomorrow

Nicci gets it. In Melbourne she carried around a 3D printed widget in her handbag and used it as inspiration for a Facebook competition that saw consumers' heads 3D printed as a cup. It reached 3.5 million users on a $10K budget, and even got coverage in the Mail Online, some 10,000 miles away. Which delighted her mum in Dunoon.

Nicci doesn't really understand the word 'No'. When Saatchi said at her university milk round that "advertising is amazing but you won't get a job - there's a recession on", she took it as a challenge. 83 application letters and a year as a PA in several London agencies later, she landed her dream role as a media strategist on Woolworths. There were 600 applicants but she knew the answer to 'What's 5% of 7?'.

I suspect it was her easy charm that won Bates Dorland over. She is one of the nicest people you will meet. Clients love her. She keeps her head when those around her are losing theirs. She's incredibly patient with our trainees. She's inspirational for even the most jaded of us.

She's a woman for today, and for tomorrow.

Kyle Hardie
Managing Director


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"Hollie represents the next generation of ECD: she can think as commercially as she can strategically, is as passionate about craft as she is about creating big ideas and instinctively understands where brands can contribute to popular culture. Add to this the fact that she is incredibly optimistic and lovely." Al MacCuish, CCO.

Hollie Newton is the critically-acclaimed executive creative director at Sunshine. At 33, she is one of Europe's youngest ECDs. Hollie's career began as a creative at Meme (now Altogether Digital) moving on to Nitro (now Sapient Nitro) where she was described as "a powerhouse of a thinker," taking on a 360 creative role. Hollie moved on to become creative director at Wieden+Kennedy London where she led award-winning campaigns for Lurpak, Honda and Nokia, amongst others. Upon joining Grey London as global creative director, Hollie led the team to win the Volvo global advertising account, creating a turnaround for the agency's business, them to victory at Cannes Lions for the widely praised Volvo 'LifePaint' project. "I believe work like 'LifePaint' represents everything we should be moving towards as an industry. Completely outside definable channels, a surprising answer to what looked like a boring business problem, catching the world's attention of its own accord. An example of our industry at its best." Hollie currently leads the enormous task of transitioning BBC Three from a traditional on-air TV channel, to an exclusively online offering. She is a six-time Cannes Lions award winner and judge for D&AD, Creative Review, The British Arrows, Creative Circle and The Chip Shop Awards.

Hollie is a determined supporter and mentor for the next generation of creative talent in the UK. She acted as External Examiner for Falmouth University's Advertising MA for two years, ran the junior creative placement and recruitment scheme at Wieden+Kennedy (a role she credits with honing her skills as a creative director) and frequently speaks at SheSays - an award-winning organisation offering free mentorship to women in creative and marketing businesses. Hollie's focus is to get more women into creative leadership positions: "I don't want to be able to count the number of female ECDs on one hand. I want female leaders to be noted for their work, not their rarity." Hollie is currently looking for ways to raise awareness of advertising as a career-path at school level, recruiting from a wider pool of talent.

"I am thoroughly f*cked off with 'advertising' of the old-school variety. I believe we could be doing far better, more varied work, and be far happier in our careers. If there isn't significant change in direction, our industry will collapse. My role in this is to push that change through, instead of panicking and hiding under a desk. If you look at the next generation of brands and clients, they're almost exclusively entrepreneurial companies, making up the rules as they go along. Innovating. There's Amazon, the world's biggest retailer, with no shops; Uber, the world's biggest taxi company, with no cars and Airbnb, the world's biggest hotel chain, with no property. These brands are quite rightly horrified at the idea of massive retainers for pre-determined work. They're cleverer than that. I say, let's jump in and work with them. Face these massive changes early, and determine the future of our industry for ourselves. It's a brilliant time time to be in the creative sector. Let's embrace it." Hollie Newton, ECD.


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After graduating top of her year at Oxford with a double first in mathematics, Sophie delved into the glamorous world of fashion and the not-so-glamorous world of strategy consulting before finding her true calling in PPC which combined creativity and her love of a mathematical challenge.

When Sophie joined in 2013, Brainlabs were 3 people operating from a living room. Three short years later and Sophie has led us to 50 full-time employees, won accolades such as the 'Best Large PPC Agency' in the UK, and become the fastest growing agency in the UK.

Since becoming Director, Sophie now runs all aspects of the business including:

- New Business - where she has pitched for and won £2M of new business including Which? Magazine, Unicef and Domino's

- Client Strategy - where she has delivered an average 42% increase in sales across her portfolio, picking up 11 industry awards in the process

- Designed and built game-changing technology including the first ever Real Time Bidding Platform for Search

- Recruited and designed training programmes for 45 new people in the last 2 years

- Spoke at conferences, including SMX and Hero Conf, as well as being featured in Campaign Magazine

She was recruited as a graduate trainee - and became our leader. A true demonstration of going beyond her role!

We know she is a Woman of Tomorrow from her achievements in innovation and technology - pushing our industry forward to unimaginable heights. But her greatest achievement is perhaps in creating an amazing and equal work environment at Brainlabs. Under her management, the gender balance has shifted from 25% to 42% female. This is an unusually high representation for a company within the tech sector (although something we're still working on). She has introduced a whole host of measures to address the gender imbalance within our company & industry, including:

- A new equality committee which gathers to discuss and address any issues

- A revamped performance review system which addresses the male prejudice in self-assessment and peer reviews

- A normalisation of pay structure to close the gender pay gap

- New guidelines for recruitment to remove the inherent gender bias in a broken recruitment system that looks for potential in men vs experience in women

- An anonymous forum for anyone to speak up about equality or any other issues that arise in the workplace

Most of all, Sophie is a role model for the women in our company and in our wider industry. Everyday, she bamboozles us with her Excel wizardry, wows us with her technical innovation, and inspires us to be better than we could be without her. Our industry is fortunate to have her: a Woman of Today, and let's hope a Woman of Tomorrow.


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IPA Women of Tomorrow Awards
Lucy Ogilvie - Zenith Strategy Lead @ ZenithOptimedia UK

Lucy has come a long way since being recognised as one of Media Week's 30 under 30 in 2009. Her energy and enthusiasm for her agency and industry is infectious. Lucy moved into the emerging ZenithOptimedia strategy team just 2 years ago, and in a short time has made a huge impact on new business, client strategic work, and agency talent:

1. A force for good
Lucy is passionate about marketing, and believes that the industry has a unique opportunity not only to build and grow businesses, but to make a genuine difference to people's lives, and that the latter is often the key to growth.

Towards the end of 2014 Lucy convinced Mars, a very TV-centric business, a more effective way of driving sales of Pedigree was actually to tackle the dog obesity epidemic through a ground-breaking new mobile app. The Fitbit for dogs, Pedigree Tracks allows owners to tailor the app to their own dog (age, breed, size), measure the amount of exercise they get and find out how much they should really be feeding them. It also gave Pedigree the perfect moment to explain why wet food was actually a very important part of a healthy diet, turning around the Pedigree wet food business (first growth in five years) and winning ZenithOptimedia a Media Week award (Bronze).

In 2015 Lucy put forward a business case to the Aviva board of directors which has led to a fundamental shift in their brand and marketing strategy. Urging them to move away from the laser focus on driving short term car insurance sales, to investing more behind a brand that has a higher social purpose - to make the roads of the UK safer. Bringing Adam&EveDDB on the journey, the category-breaking campaign has launched this Christmas, and uses the client's own data, along with digital and social debate, and provocative content, to challenge the nation to ask themselves 'how safe am I?'.

2. Igniting fires
Lucy is also committed to making sure that the next generation of strategists share her passion for communications. In 2014 she devised and headed up a brand new 6 week training course, designed to take agency staff through the ideal strategy process from brief to client pitch, whilst also leveraging the latest approaches that underpin the agency's 'Live ROI' proposition. 15 months on, 90 staff have been through this intense course and feedback for the course has never been lower than 4 out of 5, making it the most successful training offered to ZO staff for over 10 years (both internally and externally). The course is now being rolled out around the worldwide network.

3. Commercially-driven
Lucy led the strategy on successful new business pitches for Omega Pharma and (the agency's biggest UK pitch win in 2015). All this at the same time as being a mum of one energetic toddler, and a competitive swimmer who in 2015 won Top Female Swimmer at her club and swam across the Bosphorous Strait from Asia to Europe.


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As a shortlisted candidate for the first ever Women of Tomorrow awards I got to know what type of woman the judges are looking for and I have certainly found one in Kari Owers.

In tomorrow's landscape, Kari is the type of woman the communications industry needs. Inspiring and encouraging with endless enthusiasm and passion for all things creative, she's the kind of boss that gives you goosebumps. That's why I am nominating her.

Kari is currently the founder and Managing Director of one of the most awarded agencies outside of London, O Communications.

Based in Newcastle, O was founded in 2005 whilst Kari was on maternity leave with her second child. She has since built the business from the ground up employing 12 people who have won over 50 industry awards managing comms for big, national brands such as Dr Martens, Primula Cheese and Parkdean Holidays

This bespoke agency combines a 360 mix of approaches to tell creative brand stories which can include securing national media coverage, viral stunts, social media campaigns and influencer outreach - all crafted to grab the attention of the information-savvy modern consumer.

And that is just by day...

A passionate advocate for the North East Kari supports Northumberland Tourism as non-executive director, advises the Northern Design Festival steering group and sits on the executive board for Generator, a development agency for the commercial creative industries in the North East.

Recently named as a role model in The Chronicle's North East Women at the Top hot list, Kari is a powerful voice for junior women leading the way in shattering the glass ceiling both in business and family life.

She was awarded the Susan Dobson Award for Entrepreneurship in 2013 at the North East Woman Entrepreneur of the year Awards and in order to champion the regions digital talent, launched the first ever North East Blogger Awards in 2014 which has continued to grow in popularity with 2015's awards receiving a record number of entries.

Part of her business ethos is corporate social responsibility so she dedicates both personal and company time to local charities including Women's Aid, ChildLine, Princes Trust, Young Enterprise North East and The Great North Run.

Kari also makes time to mentor staff as well as many young (mainly female) start-up businesses and ensures O offers opportunities for young people through its bespoke training programme,'Ocademy'.

It's not hard to see why, when I decided to move out of London I felt I had to meet Kari. From Glasgow to London, her reputation across the UK is exceptional and is always partnered with an expression of fondness for her attitude, fun nature and strong business sense. I don't know what tomorrow will bring for this Woman of Tomorrow but I know it will be awe inspiring and I hope to be along for the ride.


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I'm a Senior Designer at White October. Let's unpack how that makes me a creative leader and the Woman of Tomorrow.

At White October, I've achieved Lead Designer position for global brands including Bupa & RM Education. Previous clients include the RCA, Yahoo & Greenpeace amongst others. I'm driven by transforming products, people and services, I integrate business acumen into my creative skills including design consultancy, leading on creative pitches and mentoring.

I strongly believe in mentorship, I've worked closely with employers to provide opportunities for young talent. At Pearson, the multinational publishers, I set up The Pearson Creative Award, awarding a young female designer a one year placement. Last year I was the key creative contact for work experience placements at White October (Ella, 16. Joanna, 13). Most recently supporting and supervising a junior designer in the team to progress confidently on to more complex projects and tasks.

I'm an advocate of an equal, open and fair workplace, which has resulted in me facilitating a creative business plan for the design team. The outcome a more measurable, transparent career framework.

Referred to as a leading-light by my peers, I'm a catalyst for industry events from hack weekenders (Emerging Tech Weekender), community-led initiatives (Digital Oxford), launch parties (Glug Oxford) and conferences (JQuery UK, All your base).

In 2014, I was democratically elected on the board of Digital Oxford, an open-source project to unite Oxford's digital creative community of 22,000 designers, developers and media creators needing one voice. Digital Oxford has been featured in WIRED and brings creatives together, helping startups with Emerging Tech Weekender, and made Oxford a national technology cluster (TechNation Report).

Leading creative events is my blood, I spent a year running and compering a series of events for Oxford Geek Night alongside my agency day job. In 2014 I organised a hack weekend 'Emerging Tech Weekender', this directly led to Joanna Baptiste (13yrs old) building and designing an app, voted the winner, featured in the local press and went on to pitch at Pitchfest.

I've co-hosted two conferences (JQuery UK, All Your Base) which attract designers and developers from all over the world. I was proud to be invited to represent the women of tomorrow and address the gender balance commonly associated with tech events.

I started my career as a D&AD New Blood nominee and ended 2015 as shortlist for the 'She Says Uk Industry award.' I'm looking forward to what's next.


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I am raising my hand. My name is Cheyney Robinson - and I AM a 'Woman of Tomorrow'. I actively engage in facilitating the change in the creative industry that I wish to see. I seek to address the under-representation of women in executive creative leadership and lack of diversity in advertising, (but in particular), the digital industry. I actively and enthusiastically support the career development of other women through mentoring, advocacy, promotion and recruitment.

Executive leadership across digital agencies, their boards, many awards organisations (juries), technology and how we recruit need a wakeup call. Women are grossly under-represented in most ranks but most critically, at leadership level. I believe that by sharing my personal story, I will encourage other women to pursue this field because there needs to be more active role models and individuals to identify with and aspire to; meeting, if not exceeding this achievement.

In 2015, I have mentored and lectured for SheSays, the Global Creative Network for Women, participated in Speed Mentoring for 3% London and contribute as a volunteer for Apps for Good, where I teach children (my particular focus on girls) concept development and how to code. I am also a frequent lecturer on Leadership at Hyper Island, creating the industry leaders of the future and their readiness for real-world business challenges.

My job is to create, facilitate and protect an environment and work culture where creativity can thrive, and no brand or organization can survive without diversity. I believe in speaking truth to power and taking the risk of being a voice for those that may not be able to represent themselves or their interests.

I have a responsibility to give back, and if awarded the 'Woman of Tomorrow', I would use that platform to write an editorial piece and create training curricula on salary negotiation. This is the subject that I mentor on most with young women. This would also include confidence building, navigating pay rise and promotion, recognition, identifying personal strengths and creation of one's personal brand.

If selected, I would like to tap into the network of previous winners (for personal stories and salary bench-marking) and the extended community to stir the pot on the cultural debate on pay disparity and to support women's? aspirations in executive creative leadership.


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I'm entering under Client Services, but my current role is three-fold:

Having run, and won, the Dulux pitch I'm Business Lead globally and in the UK.

I'm Resource Director, a role which has traditionally been very operational, but which I've shaped into a strategic position. I've recently looked at how we deploy resource better in an age when clients prefer to assign projects than retain agencies, and explored how we put together teams in new ways to get to different ideas.

I'm also joint Head of Account Management.

I work full-time and balance this with looking after my two children, aged four and two.

My style is best defined as 'Leadership by Affection'. It's not an approach I've consciously chosen to adopt, just the style that comes most naturally to me. As a leadership technique it's unconventional but effective, hence why this award feels apt.

The three pillars of 'Leading by Affection':

1) Getting stuck in. My approach is to drive the team from within. I'll happily write a timing plan when my Account Manager is up against it. I'm really present within the team, bonding through ups and downs. As a mum, I plan the week ahead around 'short' days when I'll be home for bedtime and 'long' days when I'm with my team to the end.

2) Contagious enthusiasm. I'm no rousing public speaker, but I write a great manifesto. Getting something on paper gives me a strong starting point to carry a team with my belief.

3) Tough Love. Knowing when to say 'that was disappointing'. I've been described as a 'hard-nosed nurturer' which sums me up well. This is about putting myself in others' shoes and vice versa. I try never to have one of 'those' conversations without mentioning one of my own equally howling mess-ups.

Nurturing has been key to my proudest achievements. In a funny way, it's connected to my creative highlight too; the father-son bonding story 'Pals' for Robinsons. I love the ad, but also that the client - a no-nonsense Aussie - briefed us to make the nation cry, and sat with tears in his eyes during the first edit presentation.

I founded BBH Homegrown; our internship programme encouraging talent from different backgrounds into advertising. Homegrown has helped us find and grow many stars over the years. I also ran the BBH Graduate Scheme in the record year we made eight hires. One is now Head of Social, and another one of our most talented producers.

In summary, a few favourite things BBHers have said about me:

'Becky has shone with her ability to make the complex simple, the pace and energy with which her mind works and, above all, her unerring instinct to do the right thing for the work and our people.' (Mel Exon, BBH Managing Director, announcing my promotion to Head of Account Management)

'How she expresses her confidence is different to other leaders at BBH, a quieter, but no less determined leadership style.' (Nigel Bogle, BBH Founding Partner, contribution to my annual appraisal)

'Becky is a choreographer leader. She sees the bigger picture before anyone else, selects her cast carefully, empowers talent to shine, leads by example. She's the partner strategists dream of - laser sharp, honest, creatively ambitious, attuned to exactly which battles are worth fighting.' (Lilli English, BBH Head of Strategy)


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As Head of Operations I blend commercial efficiency, entrepreneurial flair and the delivery of diverse solutions required by the fast-expanding agency that is Anomaly London.

I have a deep understanding of every discipline within the agency. This has enabled me to create a working environment in which our people can develop and achieve their best work. I'm also building a commercially efficient business model that is allowing us to respond quickly to deliver the right solutions for our clients, all the while looking ahead to ensure we develop an agency that is flexible and future-proof.


I started my first company at the age of 19, in order to create a work-life balance that fitted around my children and I've made a commercial success of several businesses since.

At 26 I bought a grassroots football club, which I sold after 5 years of unprecedented growth. Under my leadership the turnover increased by 160%, the 1st team progressed to a semi professional standard and our youth set-up was highly awarded.

I successfully sold the business at a profit of £700K and took the decision to enter advertising 6 years ago when I offered to work at Grey, initially for free in 2010.

Working alongside Nils Leonard, I was a part of the team that kick-started Grey’s extraordinary change, having been a part of several major pitch-winning teams and overseeing the entire delivery of the Lucozade YES campaign.


After spending a brief period at AMV BBDO I joined The Corner as Head of Operations, where I led their most rapid period of growth, seeing the agency triple in size within 17 months.

Within that time I built up their in-house production facilities and introduced an efficient process and billing structure, creating a new integrated offering and opening up new revenue streams.

I was also responsible for creating a new way of working, and respective production model that serviced The Corner’s broad range of clients, whilst always keeping an eye on the overall bottom line of the agency.


I have used my experience and skills from my entrepreneurial background and adapted and applied these to my marketing career with great success.


I regularly challenge myself to step out of my comfort zone and love responding to new challenges, which lends itself to working at an agency such as Anomaly, where projects range from fully integrated campaigns through to NPD.

I most recently delivered the ground-breaking Cancer Research UK 'Right Now' campaign where I led the team, also working with the country's best hospital documentary filmmakers, filming real people in hospitals over a 9 week period.

I also orchestrated the development and delivery of 'Access All Areas' for Universal Music, an innovative NPD music platform by Anomaly that will change the way we buy music and interact with artists.


I am straight-talking, honest, open and a calculated risk-taker, which (I hope) inspires those around me to push themselves without fear of failure.

I am passionate about creating tools and business solutions that ensure people work at their absolute best.

I enjoy nurturing talent and people, particularly encouraging those who don't feel they naturally fit into the industry or have an unorthodox background like my own.


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Throughout my 15 year career in Finance, I've worked in Spain and the UK for big accounting firms and corporations; started, grown and sold my own business; started and raised a family; and learned a lot about what it takes - through thick and thin - to be a leader.

I thrive on a challenge and pour my heart and soul into every endeavour. The risks I've taken and challenges I've set myself have brought me to where I am today, leading a team of 18 people as the Financial Controller of Dentsu Aegis Network UK, one of the fastest-growing and ambitious media networks in our ever-changing industry. This is how I got here:

Originally from Spain, I moved to England when I was 21 with my now husband. Fast forward a few years (after learning English, completing college and achieving a first at University while having two children along the way) and I was starting my first role with PwC, where I became a qualified accountant. I learned early on the importance of a supportive and encouraging partner. This period in my life is important because it taught me to believe in myself and that I set the limits of my aspirations. After 10 years in the UK we moved back to Spain and after working for an international accountancy practice, I leapt out of my comfort zone to pursue a dream project - starting my own business.

In 3 years I grew the business from just me and a laptop to a team of 10 accountants with over 200 clients. A year later, I sold the business to UHY International and headed back to the UK to enter the corporate world. At TUI Travel, I managed a team of 30 people and led the business through significant process change including the introduction of a new billing platform across multiple divisions before joining DAN in 2015. In this role, one of my key achievements has been leading operational finance improvements delivered by teams in the UK and internationally. This meant creating and sharing a vision of what good looks like to guide our people through one of our most ambitious and rewarding transformations which has led to increased controls, efficiencies, lower risk and costs for our business.

Last year I was named one of 11 women hand-picked for Dentsu Aegis Network UK's new Women and Leadership program, an opportunity and responsibility I accepted with pride and ambition.

You can't learn Leadership from a book. You learn by taking risks, setting ambitious challenges, failing, trying again and being inspired by those around you, both at work and at home. My success at leading teams and businesses through growth and change comes from a commitment to keeping it simple, the belief that sometimes perfect does not mean the best and the acknowledgment that you are never too senior to continue learning. It's also about careful consideration of the impact you and your decisions have on other people, what motivates and makes them strong.

I believe I am a Woman of Tomorrow because I am proof that if you are willing to step out of your comfort zone and work hard there is no reason why you can't achieve ambitious goals. This is what I hope my daughter and women in our industry will believe in when thinking about their own futures.

James Barnes-Austin, CFO DAN UK&I said:
Susana's story is an inspiration to all of what can be achieved with dedication, enthusiasm, ambition and self-belief. The role that she plays in finance is vitally important not only because of what she brings personally but also as a role model to what others can achieve.


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At 28, Stacey is the youngest member of the Livity Senior Management team - with 10 years of HR and Finance experience she is a decisive and natural leader. Over the past 6 months Stacey has proactively overhauled our entire people strategy and HR processes, garnering buy in from an agency of 70, and ensuring that Livity attracts and maintains the best and brightest high-performing talent during increasingly challenging recruitment conditions.

Stacey had this to say about her nomination - "I take immense pride in my work, and I'm delighted that the agency has put me forward for such a prestigious award! It can be difficult in HR to showcase the work that you do as it tends to be of a confidential and internal nature. I have huge ambitions for this agency, and it's been so satisfying to see and feel how much of an impact my passion for people, performance, and purpose has had on the business so far."

Outside of work Stacey gives her time to the community, spending a day each week and some weekends with an isolated elderly person, and even volunteering on Christmas day at Battersea Rotary club, providing 450 isolated elderly people with company, care, and compassion on such an important day.

It's this nurturing personality that makes Stacey such a brilliant Senior People Manager, but she by no means shirks leading on difficult business decisions when the time arises. Stacey's HR experience spans global advertising agencies and beyond, has seen her manage numerous and varied employee relations issues such as; mass redundancies, complex grievances, employee health issues, disciplinaries, and many performance management cases.

Stacey is supremely, and continuously motivated. Although she didn't go to University, as none of her family had and her school encouraged their pupils straight into work, she has overtaken many of her graduate peers. Stacey also self-funded her CIPD training to further her understanding of the career path that she has chosen, completing the qualification in her spare time, and without having to resubmit any work.

Alex Goat, Managing Director of Livity, and IPA Woman of Tomorrow 2013 had this to say:

"Stacey has a unique skill of being able to balance the emotional intelligence you need to lead a People team with an astute understanding of the importance good HR plays within a successful agency. Since joining the Senior Management team Stacey leads Livity's Talent Strategy, amongst which she's initiated, designed and delivered our first cross-agency performance management programme which has already demonstrated clear business benefit. She's proactively designed a Happiness and Wellbeing programme to support a key Livity business goal set around Happiness. As her line manager I have the frequent pleasure to be on the receiving end of how well supported and led by Stacey my Management feel through difficult people issues. Her natural ability goes far beyond her years and I would confidently say she is one of the very best people I have ever worked with."


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Hana is a an award winning, multi-disciplinary designer who graduated from New York University, and later earned her MA in Communication Design from Central St Martins.

Her first role was as a designer at Mother London. From there she joined the Google Creative Lab in 2012 as one of the ‘Google 5’ (an 11 month placement program for developing creative talent). Two years later, she became the Lab’s Design Lead.

Today, Hana’s role extends well beyond the scope of her daily design tasks: she now recruits and mentors young creatives on the Google 5 program she was once a part of, helping them to improve their strengths and develop a strong sense of what they can achieve at Google and beyond. Many of the 5ers she worked with continue to meet with Hana after they’ve left, looking for guidance as they progress in their careers. And such is her talent for developing young creativity, she is often asked to mentor creatives from other teams at Google.

Hana is also an industry leader in her work pioneering new technologies, and using existing ones in innovative ways. She designed interactions and use cases for an entirely new interface woven into fabric (Project Jacquard), developed a captive mobile portal for NGOs to provide refugees with comprehensive, up-to-date information for safer onwards journeys (Refugee Info Hub), and developed a new, language-agnostic system of icons to describe Ebola symptoms in western Africa. Hana’s priority is always to harness the power of technology and use it to make things that matter.

Hana also has a particular interest in promoting the visibility of women in the creative industries, a passion of hers that plays out both within and beyond the walls of Google. She provides pro bono design and creative consulting for The GirlHood, a social enterprise that works with industry leaders and educators in the pursuit of a more diverse creative workforce in the UK. She also helped create the brand identity for Gucci’s global Chime for Change campaign, which seeks to unite and strengthen voices speaking out for girls and women around the world.

As testimony to her increasing influence and emergence as an industry leader, Hana was featured in the book “The Journey Is The Treasure”, which collects the personal stories of 33 inspiring creative women. 100% of the profits from book sales were donated to Refuge, who provide support to women & children escaping domestic violence in the UK.

Hana is someone who has her eyes focused on the future. She has a vision for how the industry needs to improve, and a clear sense of the ways in which she can help us all get there. As the first female hire in the creative department of our team, I feel that Hana has represented herself extraordinarily well and set an example of a much-needed female role model who is as courageous as she is caring and kind.


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Emma graduated from the University of St. Andrews with an MA in International Politics and French. During her university years, she worked for the Centre of Terrorism and Political Violence as the lead Hamas terrorist profiler. Upon graduation, she went to Japan to work for the Japanese government, where her love of technology began. She joined the 'Content' department at BBH in 2006 where she worked on a number of 'non-traditional' projects like Vodafone's island in virtual world Second Life, MMS marketing, Java apps (pre-smartphone era!), gaming projects for Britvic and McLaren Mercedes, plus award-winning kids AFP TV show on ITV. This was at a time when the projects she found exciting were still perceived as 'back of the deck', and she was a great champion of the potential of future-facing marketing.

Today, Emma is a Senior Team Lead in Google Creative Lab EMEA where she heads up teams working on some of the company's most strategic, pioneering, and complex technology innovation projects from beginning to end. Her strengths lie in her ability to navigate big strategic problems whilst remaining unfazed. She is a great team lead, bringing drive and focus whilst still making sure the atmosphere is positive and fun. Her ability to create order from chaos with flawless execution makes her one of the most valued and senior members of the team.

Her projects at Google have been hugely influential. She led DevArt - a global project designed to reframe coding as a creative discipline. Emma's team developed a global online open-source competition for developer artists where the winners were commissioned to create tech art installations at the Barbican as part of the Digital Revolution exhibition. The exhibition was the Barbican's most successful ever, and Creative Lab's contributions won FWA, Lovies and Webbys awards. Emma was also responsible for leading two of the Google Chrome Experiments' most pioneering and award winning projects (Cannes, SXSW, FWA, D&AD) - JAM with Chrome and Super Sync Sports.

Beyond her work at Google, Emma has a passion for helping young people. At work, she has pro-actively pursued three mentoring programmes above and beyond her day-job. These include mentoring a young offender to integrate into the workplace as a digital native; assisting a 19yr old student with a business plan for their online video fashion business; and offering advice to young marketeers experiencing difficulties at work. Emma also led the DevArt Young Creators programme to inspire children nationwide to take up coding through the lens of creativity, including workshops at the Barbican as well as lesson plans distributed to schools nationwide. In her private time, Emma has been working closely with charity Edith's Home where she has been giving her time to understand their business and offering marketing and fundraising advice to help families who have lost parents to HIV / AIDS.

Emma is a leader who is able to think strategically, inspire, negotiate and nurture. She is passionately focused on ways that technology can enhance the future and is a great advocate for young people and women in this field.


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Since Laura joined Karmarama as New Business Director in 2013, she has certainly made her mark on both the business and the wider industry.

Her contribution to the agency's new business performance is reflected in more integrated account wins than ever, and she has played a key part in winning pitches including DFS, The Army and Unilever. This has delivered the agency a place near the top of Campaign's 2015 new business league table.

Laura also heads up the Good Karma Collective, the agency's CSR team, where she builds relationships with local charities like Global Generation, who support youth enterprise in Kings Cross. Her CSR activity has helped shape Karmarama's famous culture, and helped the agency become the highest ranked in the Sunday Times Best Companies to Work for 2015. Most recently, Laura was named Karmarama's 'Human Being of the Year ' for her hard work, enthusiasm and embodiment of the agency's core values.

Laura also leads the CoppaFeel! account and was part of the team responsible for the game-changing #whatnormalfeelslike campaign for this breast cancer awareness charity. By empowering women to change the language around how we talk about boobs, and in turn get to know what they normally feel like, 35% more young women are now checking their boobs for early symptoms of cancer. The work generated national media debate, including articles like 'When will the Word 'Sexist' Become Redundant in Advertising?' in Campaign, and 'Good Boobs Vs Bad Boobs: It's Obvious Which Is Which' in The Huffington Post.

Laura applied and won a WACL Future Leaders award in 2014, and studied coding at Decoded with the funding. Realising the potential in the award's alumni, Laura went on to found FUTURES, a network for past and present winners in partnership with WACL and NABS. FUTURES allows this network of likeminded women to support each other and benefit from inspiring events.

As an active member of the IPA's 44 Club, Laura also organises events to inform and inspire those starting out in the industry. In particular, she has worked hard to champion female spokespeople, with events like last year's 'Marketing to Women' debate with This Girl Can director Kim Gehrig, Lindsey Clay and Dove marketer Vicki Sjardin.

Prior to joining Karmarama, Laura headed up new business at Elvis, where she led the agency's largest ever pitches, including those for Sky and Mondelez; key wins to Elvis being voted the MAA's Agency of the Year 2012. As well as doubling the agency's pitch conversation rate, Laura also led Elvis' global rebranding and sat on the MAA's New Business Group.

Outside of work, you can't keep Laura off her bike. A member of the Islington Cycle Club, she is on a mission to get more women cycling, part of which has been to set up Karmarama's nascent Velorama CC. Laura can also be found volunteering as a St John Ambulance first aider most weekends, but keeps this quiet because the green uniform clashes with her red hair.

"Laura is very rare and very special, someone who makes a real difference to her team, to Karmarama and to the wider world. As a hard-working and highly effective new business director, she's smart, committed and gets results. As a colleague she's kind, generous and a real team player. You can rely on Laura to step up to the plate however tough the challenge. She's fearless, open and always learning. She's definitely a woman of tomorrow, and the day after tomorrow too." Liz Wilson, COO Karmarama.


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I would say my path has been varied to get to where I currently am within Publicis Groupe as a Digital strategy director at Blue 449

From an early age I have always been interested in expanding my knowledge, passionate about creating new opportunities for myself and embracing new thinking

I have always been a huge advocate of women equality. This started from a young age where I worked as a youth worker helping young teens, mainly girls to feel motivated and to see the opportunities available to them outside of Manchester. This continued whilst at university, I worked for the PFA (Professional Football Association). Being one of only two women who worked there in the early millennium had it pluses for a young 19 yr. old but also was my first introduction to my gender being in the minority. It struck a chord.

After moving to London I continued my passion to work with the community and volunteered at Victoria passage as a counsellor. Working with many women in differing circumstances was life changing in many ways and I learnt an enormous amount

My first role in London was at Dare. I was lucky enough to be surrounded by incredibly inspiring people at the helm who were loud and proud advocates of diversity, entrepreneurialism and women in our industry. It was from here I took my work ethic of thinking differently; how working hard goes a long way and to always see the opportunity. This continues to be my mantra at the other agencies I have worked at and is evident in my leadership style at work. I am driven to supporting, encouraging and helping others to think creatively different, especially women. I show my leadership flair by organising and encouraging creative development outside of the day job with trips to industry talks, art exhibitions and the lend of my own cultural reference books.

It was outside of work 7 years ago I had an idea. I wanted to facilitate female camaraderie, positive motivation and knowledge share. It was after a year of research, a meeting of some equally motivated women and dawn (Digital Advertising Women's network) was founded. Now in its sixth year dawn is a community dedicated to inspiring and developing women across the digital industry to fulfill their potential as people and professionals. Built on the mantra by Madeline Albright 'there is a special place in hell for women who don't help other women' and I am a firm believer of this!

I was selected in 2011 as one to watch in The Drums '30 under 30' and more recently in 2015 won the WACL future leaders Award. But my proudest achievement by far is that dawn has been recognised by WACL as an important and valuable resource for women across the advertising industry. I now lead a committee of 10 women who work across all disciplines of the digital advertising landscape. We continue to maintain being a free resource for women organising four events a year. With an organic following of over 400 women on our social channels and up to 150 women attending each event the need for dawn is still as relevant today as 6 years ago when we started

So to summarize I believe I am a great candidate for the women of tomorrow because I am more than my job, I strive to empower and celebrate women and fundamentally want women from all levels to have access to knowledge from leading industry figures. I am focused on becoming a leader in women equality communications for the foreseeable future Search Dawn London on facebook Search @dawnnetwork on Twitter


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Emily Wright is fearless. She is a force of nature. She is most definitely a Women that is making huge waves today, but also one who is very much a woman to watch for tomorrow.

As a Business Director, she is already held in incredibly high regard within the M&C Saatchi Group where she has worked across the Group running Virgin Holidays after successfully leading this pitch in 2013. She ran a cross functional team across M&C Saatchi advertising and LIDA where she has honed her skills across advertising, social media, customer engagement and shopper. This desire to truly understand the modern marketing mix by pushing herself outside of her comfort zone to drive herself forward has defined Emily's career as she has worked across several marketing disciplines to truly become a marketer capable of guiding her clients through the ever more diverse and fragmented marketing landscape.

Emily's passion for the industry is infectious and has led her to set up or be part of many industry and agency initiatives. These include being a founding member of the club Bloom, which is a part of Women in Advertising and Communication (WACL) aimed at nurturing and promoting middle level woman in advertising. Bloom runs networking, mentoring and fundraising initiatives to help ensure the identification of future leaders in the industry. Plus each member of Bloom mentors a more junior member of the industry. Networking events have provided Emily access to other women at their level in the industry, as well as more senior women within WACL. Outside of Bloom Emily continues to desire help the next generation as she mentors four young people from across the industry.

As a Business Director Emily is already inspiring the next generation at work and has been involved in many initiates as part of her current role at LIDA. This includes running the agency mentoring programme and setting up agency wide extracurricular learning programme to broaden knowledge.

Outside of her career Emily is a dedicated to her charity focus with Contact the Elderly. She leads the regional volunteer division which focuses on organising and running monthly tea parties for the lonely elderly communities. On any given weekend you can there expect to see Emily driving across London to pick up elderly people and take them to hosted tea parties in different volunteer homes. Emily is very partial to a good tea party which may show her motives are not wholly altruistic in this particular case though!

Overall Emily is already very much an inspiration for those around her. However being identified as a Woman of Tomorrow would help Emily move her career to the next level as she looks to push for an agency wide management role.

Sponsors Hanson Women

Last updated 09/03/2016

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