I'm entering under Client Services, but my current role is three-fold:
Having run, and won, the Dulux pitch I'm Business Lead globally and in the UK.
I'm Resource Director, a role which has traditionally been very operational, but which I've shaped into a strategic position. I've recently looked at how we deploy resource better in an age when clients prefer to assign projects than retain agencies, and explored how we put together teams in new ways to get to different ideas.
I'm also joint Head of Account Management.
I work full-time and balance this with looking after my two children, aged four and two.
My style is best defined as 'Leadership by Affection'. It's not an approach I've consciously chosen to adopt, just the style that comes most naturally to me. As a leadership technique it's unconventional but effective, hence why this award feels apt.
The three pillars of 'Leading by Affection':
1) Getting stuck in. My approach is to drive the team from within. I'll happily write a timing plan when my Account Manager is up against it. I'm really present within the team, bonding through ups and downs. As a mum, I plan the week ahead around 'short' days when I'll be home for bedtime and 'long' days when I'm with my team to the end.
2) Contagious enthusiasm. I'm no rousing public speaker, but I write a great manifesto. Getting something on paper gives me a strong starting point to carry a team with my belief.
3) Tough Love. Knowing when to say 'that was disappointing'. I've been described as a 'hard-nosed nurturer' which sums me up well. This is about putting myself in others' shoes and vice versa. I try never to have one of 'those' conversations without mentioning one of my own equally howling mess-ups.
Nurturing has been key to my proudest achievements. In a funny way, it's connected to my creative highlight too; the father-son bonding story 'Pals' for Robinsons. I love the ad, but also that the client - a no-nonsense Aussie - briefed us to make the nation cry, and sat with tears in his eyes during the first edit presentation.
I founded BBH Homegrown; our internship programme encouraging talent from different backgrounds into advertising. Homegrown has helped us find and grow many stars over the years. I also ran the BBH Graduate Scheme in the record year we made eight hires. One is now Head of Social, and another one of our most talented producers.
In summary, a few favourite things BBHers have said about me:
'Becky has shone with her ability to make the complex simple, the pace and energy with which her mind works and, above all, her unerring instinct to do the right thing for the work and our people.' (Mel Exon, BBH Managing Director, announcing my promotion to Head of Account Management)
'How she expresses her confidence is different to other leaders at BBH, a quieter, but no less determined leadership style.' (Nigel Bogle, BBH Founding Partner, contribution to my annual appraisal)
'Becky is a choreographer leader. She sees the bigger picture before anyone else, selects her cast carefully, empowers talent to shine, leads by example. She's the partner strategists dream of - laser sharp, honest, creatively ambitious, attuned to exactly which battles are worth fighting.' (Lilli English, BBH Head of Strategy)
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HEAD OF OPERATIONS - WHAT DOES THAT MEAN?
As Head of Operations I blend commercial efficiency, entrepreneurial flair and the delivery of diverse solutions required by the fast-expanding agency that is Anomaly London.
I have a deep understanding of every discipline within the agency. This has enabled me to create a working environment in which our people can develop and achieve their best work. I'm also building a commercially efficient business model that is allowing us to respond quickly to deliver the right solutions for our clients, all the while looking ahead to ensure we develop an agency that is flexible and future-proof.
NON-TRADITIONAL BUILDING BLOCKS
I started my first company at the age of 19, in order to create a work-life balance that fitted around my children and I've made a commercial success of several businesses since.
At 26 I bought a grassroots football club, which I sold after 5 years of unprecedented growth. Under my leadership the turnover increased by 160%, the 1st team progressed to a semi professional standard and our youth set-up was highly awarded.
I successfully sold the business at a profit of £700K and took the decision to enter advertising 6 years ago when I offered to work at Grey, initially for free in 2010.
Working alongside Nils Leonard, I was a part of the team that kick-started Grey’s extraordinary change, having been a part of several major pitch-winning teams and overseeing the entire delivery of the Lucozade YES campaign.
LEADING BUSINESS GROWTH
After spending a brief period at AMV BBDO I joined The Corner as Head of Operations, where I led their most rapid period of growth, seeing the agency triple in size within 17 months.
Within that time I built up their in-house production facilities and introduced an efficient process and billing structure, creating a new integrated offering and opening up new revenue streams.
I was also responsible for creating a new way of working, and respective production model that serviced The Corner’s broad range of clients, whilst always keeping an eye on the overall bottom line of the agency.
WHAT MAKES ME A WOMAN OF TOMORROW?
I have used my experience and skills from my entrepreneurial background and adapted and applied these to my marketing career with great success.
I regularly challenge myself to step out of my comfort zone and love responding to new challenges, which lends itself to working at an agency such as Anomaly, where projects range from fully integrated campaigns through to NPD.
I most recently delivered the ground-breaking Cancer Research UK 'Right Now' campaign where I led the team, also working with the country's best hospital documentary filmmakers, filming real people in hospitals over a 9 week period.
I also orchestrated the development and delivery of 'Access All Areas' for Universal Music, an innovative NPD music platform by Anomaly that will change the way we buy music and interact with artists.
I am straight-talking, honest, open and a calculated risk-taker, which (I hope) inspires those around me to push themselves without fear of failure.
I am passionate about creating tools and business solutions that ensure people work at their absolute best.
I enjoy nurturing talent and people, particularly encouraging those who don't feel they naturally fit into the industry or have an unorthodox background like my own.
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Throughout my 15 year career in Finance, I've worked in Spain and the UK for big accounting firms and corporations; started, grown and sold my own business; started and raised a family; and learned a lot about what it takes - through thick and thin - to be a leader.
I thrive on a challenge and pour my heart and soul into every endeavour. The risks I've taken and challenges I've set myself have brought me to where I am today, leading a team of 18 people as the Financial Controller of Dentsu Aegis Network UK, one of the fastest-growing and ambitious media networks in our ever-changing industry. This is how I got here:
Originally from Spain, I moved to England when I was 21 with my now husband. Fast forward a few years (after learning English, completing college and achieving a first at University while having two children along the way) and I was starting my first role with PwC, where I became a qualified accountant. I learned early on the importance of a supportive and encouraging partner. This period in my life is important because it taught me to believe in myself and that I set the limits of my aspirations. After 10 years in the UK we moved back to Spain and after working for an international accountancy practice, I leapt out of my comfort zone to pursue a dream project - starting my own business.
In 3 years I grew the business from just me and a laptop to a team of 10 accountants with over 200 clients. A year later, I sold the business to UHY International and headed back to the UK to enter the corporate world. At TUI Travel, I managed a team of 30 people and led the business through significant process change including the introduction of a new billing platform across multiple divisions before joining DAN in 2015. In this role, one of my key achievements has been leading operational finance improvements delivered by teams in the UK and internationally. This meant creating and sharing a vision of what good looks like to guide our people through one of our most ambitious and rewarding transformations which has led to increased controls, efficiencies, lower risk and costs for our business.
Last year I was named one of 11 women hand-picked for Dentsu Aegis Network UK's new Women and Leadership program, an opportunity and responsibility I accepted with pride and ambition.
You can't learn Leadership from a book. You learn by taking risks, setting ambitious challenges, failing, trying again and being inspired by those around you, both at work and at home. My success at leading teams and businesses through growth and change comes from a commitment to keeping it simple, the belief that sometimes perfect does not mean the best and the acknowledgment that you are never too senior to continue learning. It's also about careful consideration of the impact you and your decisions have on other people, what motivates and makes them strong.
I believe I am a Woman of Tomorrow because I am proof that if you are willing to step out of your comfort zone and work hard there is no reason why you can't achieve ambitious goals. This is what I hope my daughter and women in our industry will believe in when thinking about their own futures.
James Barnes-Austin, CFO DAN UK&I said:
Susana's story is an inspiration to all of what can be achieved with dedication, enthusiasm, ambition and self-belief. The role that she plays in finance is vitally important not only because of what she brings personally but also as a role model to what others can achieve.
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At 28, Stacey is the youngest member of the Livity Senior Management team - with 10 years of HR and Finance experience she is a decisive and natural leader. Over the past 6 months Stacey has proactively overhauled our entire people strategy and HR processes, garnering buy in from an agency of 70, and ensuring that Livity attracts and maintains the best and brightest high-performing talent during increasingly challenging recruitment conditions.
Stacey had this to say about her nomination - "I take immense pride in my work, and I'm delighted that the agency has put me forward for such a prestigious award! It can be difficult in HR to showcase the work that you do as it tends to be of a confidential and internal nature. I have huge ambitions for this agency, and it's been so satisfying to see and feel how much of an impact my passion for people, performance, and purpose has had on the business so far."
Outside of work Stacey gives her time to the community, spending a day each week and some weekends with an isolated elderly person, and even volunteering on Christmas day at Battersea Rotary club, providing 450 isolated elderly people with company, care, and compassion on such an important day.
It's this nurturing personality that makes Stacey such a brilliant Senior People Manager, but she by no means shirks leading on difficult business decisions when the time arises. Stacey's HR experience spans global advertising agencies and beyond, has seen her manage numerous and varied employee relations issues such as; mass redundancies, complex grievances, employee health issues, disciplinaries, and many performance management cases.
Stacey is supremely, and continuously motivated. Although she didn't go to University, as none of her family had and her school encouraged their pupils straight into work, she has overtaken many of her graduate peers. Stacey also self-funded her CIPD training to further her understanding of the career path that she has chosen, completing the qualification in her spare time, and without having to resubmit any work.
Alex Goat, Managing Director of Livity, and IPA Woman of Tomorrow 2013 had this to say:
"Stacey has a unique skill of being able to balance the emotional intelligence you need to lead a People team with an astute understanding of the importance good HR plays within a successful agency. Since joining the Senior Management team Stacey leads Livity's Talent Strategy, amongst which she's initiated, designed and delivered our first cross-agency performance management programme which has already demonstrated clear business benefit. She's proactively designed a Happiness and Wellbeing programme to support a key Livity business goal set around Happiness. As her line manager I have the frequent pleasure to be on the receiving end of how well supported and led by Stacey my Management feel through difficult people issues. Her natural ability goes far beyond her years and I would confidently say she is one of the very best people I have ever worked with."
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Hana is a an award winning, multi-disciplinary designer who graduated from New York University, and later earned her MA in Communication Design from Central St Martins.
Her first role was as a designer at Mother London. From there she joined the Google Creative Lab in 2012 as one of the ‘Google 5’ (an 11 month placement program for developing creative talent). Two years later, she became the Lab’s Design Lead.
Today, Hana’s role extends well beyond the scope of her daily design tasks: she now recruits and mentors young creatives on the Google 5 program she was once a part of, helping them to improve their strengths and develop a strong sense of what they can achieve at Google and beyond. Many of the 5ers she worked with continue to meet with Hana after they’ve left, looking for guidance as they progress in their careers. And such is her talent for developing young creativity, she is often asked to mentor creatives from other teams at Google.
Hana is also an industry leader in her work pioneering new technologies, and using existing ones in innovative ways. She designed interactions and use cases for an entirely new interface woven into fabric (Project Jacquard), developed a captive mobile portal for NGOs to provide refugees with comprehensive, up-to-date information for safer onwards journeys (Refugee Info Hub), and developed a new, language-agnostic system of icons to describe Ebola symptoms in western Africa. Hana’s priority is always to harness the power of technology and use it to make things that matter.
Hana also has a particular interest in promoting the visibility of women in the creative industries, a passion of hers that plays out both within and beyond the walls of Google. She provides pro bono design and creative consulting for The GirlHood, a social enterprise that works with industry leaders and educators in the pursuit of a more diverse creative workforce in the UK. She also helped create the brand identity for Gucci’s global Chime for Change campaign, which seeks to unite and strengthen voices speaking out for girls and women around the world.
As testimony to her increasing influence and emergence as an industry leader, Hana was featured in the book “The Journey Is The Treasure”, which collects the personal stories of 33 inspiring creative women. 100% of the profits from book sales were donated to Refuge, who provide support to women & children escaping domestic violence in the UK.
Hana is someone who has her eyes focused on the future. She has a vision for how the industry needs to improve, and a clear sense of the ways in which she can help us all get there. As the first female hire in the creative department of our team, I feel that Hana has represented herself extraordinarily well and set an example of a much-needed female role model who is as courageous as she is caring and kind.
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Emma graduated from the University of St. Andrews with an MA in International Politics and French. During her university years, she worked for the Centre of Terrorism and Political Violence as the lead Hamas terrorist profiler. Upon graduation, she went to Japan to work for the Japanese government, where her love of technology began. She joined the 'Content' department at BBH in 2006 where she worked on a number of 'non-traditional' projects like Vodafone's island in virtual world Second Life, MMS marketing, Java apps (pre-smartphone era!), gaming projects for Britvic and McLaren Mercedes, plus award-winning kids AFP TV show on ITV. This was at a time when the projects she found exciting were still perceived as 'back of the deck', and she was a great champion of the potential of future-facing marketing.
Today, Emma is a Senior Team Lead in Google Creative Lab EMEA where she heads up teams working on some of the company's most strategic, pioneering, and complex technology innovation projects from beginning to end. Her strengths lie in her ability to navigate big strategic problems whilst remaining unfazed. She is a great team lead, bringing drive and focus whilst still making sure the atmosphere is positive and fun. Her ability to create order from chaos with flawless execution makes her one of the most valued and senior members of the team.
Her projects at Google have been hugely influential. She led DevArt - a global project designed to reframe coding as a creative discipline. Emma's team developed a global online open-source competition for developer artists where the winners were commissioned to create tech art installations at the Barbican as part of the Digital Revolution exhibition. The exhibition was the Barbican's most successful ever, and Creative Lab's contributions won FWA, Lovies and Webbys awards. Emma was also responsible for leading two of the Google Chrome Experiments' most pioneering and award winning projects (Cannes, SXSW, FWA, D&AD) - JAM with Chrome and Super Sync Sports.
Beyond her work at Google, Emma has a passion for helping young people. At work, she has pro-actively pursued three mentoring programmes above and beyond her day-job. These include mentoring a young offender to integrate into the workplace as a digital native; assisting a 19yr old student with a business plan for their online video fashion business; and offering advice to young marketeers experiencing difficulties at work. Emma also led the DevArt Young Creators programme to inspire children nationwide to take up coding through the lens of creativity, including workshops at the Barbican as well as lesson plans distributed to schools nationwide. In her private time, Emma has been working closely with charity Edith's Home where she has been giving her time to understand their business and offering marketing and fundraising advice to help families who have lost parents to HIV / AIDS.
Emma is a leader who is able to think strategically, inspire, negotiate and nurture. She is passionately focused on ways that technology can enhance the future and is a great advocate for young people and women in this field.
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Since Laura joined Karmarama as New Business Director in 2013, she has certainly made her mark on both the business and the wider industry.
Her contribution to the agency's new business performance is reflected in more integrated account wins than ever, and she has played a key part in winning pitches including DFS, The Army and Unilever. This has delivered the agency a place near the top of Campaign's 2015 new business league table.
Laura also heads up the Good Karma Collective, the agency's CSR team, where she builds relationships with local charities like Global Generation, who support youth enterprise in Kings Cross. Her CSR activity has helped shape Karmarama's famous culture, and helped the agency become the highest ranked in the Sunday Times Best Companies to Work for 2015. Most recently, Laura was named Karmarama's 'Human Being of the Year ' for her hard work, enthusiasm and embodiment of the agency's core values.
Laura also leads the CoppaFeel! account and was part of the team responsible for the game-changing #whatnormalfeelslike campaign for this breast cancer awareness charity. By empowering women to change the language around how we talk about boobs, and in turn get to know what they normally feel like, 35% more young women are now checking their boobs for early symptoms of cancer. The work generated national media debate, including articles like 'When will the Word 'Sexist' Become Redundant in Advertising?' in Campaign, and 'Good Boobs Vs Bad Boobs: It's Obvious Which Is Which' in The Huffington Post.
Laura applied and won a WACL Future Leaders award in 2014, and studied coding at Decoded with the funding. Realising the potential in the award's alumni, Laura went on to found FUTURES, a network for past and present winners in partnership with WACL and NABS. FUTURES allows this network of likeminded women to support each other and benefit from inspiring events.
As an active member of the IPA's 44 Club, Laura also organises events to inform and inspire those starting out in the industry. In particular, she has worked hard to champion female spokespeople, with events like last year's 'Marketing to Women' debate with This Girl Can director Kim Gehrig, Lindsey Clay and Dove marketer Vicki Sjardin.
Prior to joining Karmarama, Laura headed up new business at Elvis, where she led the agency's largest ever pitches, including those for Sky and Mondelez; key wins to Elvis being voted the MAA's Agency of the Year 2012. As well as doubling the agency's pitch conversation rate, Laura also led Elvis' global rebranding and sat on the MAA's New Business Group.
Outside of work, you can't keep Laura off her bike. A member of the Islington Cycle Club, she is on a mission to get more women cycling, part of which has been to set up Karmarama's nascent Velorama CC. Laura can also be found volunteering as a St John Ambulance first aider most weekends, but keeps this quiet because the green uniform clashes with her red hair.
"Laura is very rare and very special, someone who makes a real difference to her team, to Karmarama and to the wider world. As a hard-working and highly effective new business director, she's smart, committed and gets results. As a colleague she's kind, generous and a real team player. You can rely on Laura to step up to the plate however tough the challenge. She's fearless, open and always learning. She's definitely a woman of tomorrow, and the day after tomorrow too." Liz Wilson, COO Karmarama.
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I would say my path has been varied to get to where I currently am within Publicis Groupe as a Digital strategy director at Blue 449
From an early age I have always been interested in expanding my knowledge, passionate about creating new opportunities for myself and embracing new thinking
I have always been a huge advocate of women equality. This started from a young age where I worked as a youth worker helping young teens, mainly girls to feel motivated and to see the opportunities available to them outside of Manchester. This continued whilst at university, I worked for the PFA (Professional Football Association). Being one of only two women who worked there in the early millennium had it pluses for a young 19 yr. old but also was my first introduction to my gender being in the minority. It struck a chord.
After moving to London I continued my passion to work with the community and volunteered at Victoria passage as a counsellor. Working with many women in differing circumstances was life changing in many ways and I learnt an enormous amount
My first role in London was at Dare. I was lucky enough to be surrounded by incredibly inspiring people at the helm who were loud and proud advocates of diversity, entrepreneurialism and women in our industry. It was from here I took my work ethic of thinking differently; how working hard goes a long way and to always see the opportunity. This continues to be my mantra at the other agencies I have worked at and is evident in my leadership style at work. I am driven to supporting, encouraging and helping others to think creatively different, especially women. I show my leadership flair by organising and encouraging creative development outside of the day job with trips to industry talks, art exhibitions and the lend of my own cultural reference books.
It was outside of work 7 years ago I had an idea. I wanted to facilitate female camaraderie, positive motivation and knowledge share. It was after a year of research, a meeting of some equally motivated women and dawn (Digital Advertising Women's network) was founded. Now in its sixth year dawn is a community dedicated to inspiring and developing women across the digital industry to fulfill their potential as people and professionals. Built on the mantra by Madeline Albright 'there is a special place in hell for women who don't help other women' and I am a firm believer of this!
I was selected in 2011 as one to watch in The Drums '30 under 30' and more recently in 2015 won the WACL future leaders Award. But my proudest achievement by far is that dawn has been recognised by WACL as an important and valuable resource for women across the advertising industry. I now lead a committee of 10 women who work across all disciplines of the digital advertising landscape. We continue to maintain being a free resource for women organising four events a year. With an organic following of over 400 women on our social channels and up to 150 women attending each event the need for dawn is still as relevant today as 6 years ago when we started
So to summarize I believe I am a great candidate for the women of tomorrow because I am more than my job, I strive to empower and celebrate women and fundamentally want women from all levels to have access to knowledge from leading industry figures. I am focused on becoming a leader in women equality communications for the foreseeable future Search Dawn London on facebook Search @dawnnetwork on Twitter
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Emily Wright is fearless. She is a force of nature. She is most definitely a Women that is making huge waves today, but also one who is very much a woman to watch for tomorrow.
As a Business Director, she is already held in incredibly high regard within the M&C Saatchi Group where she has worked across the Group running Virgin Holidays after successfully leading this pitch in 2013. She ran a cross functional team across M&C Saatchi advertising and LIDA where she has honed her skills across advertising, social media, customer engagement and shopper. This desire to truly understand the modern marketing mix by pushing herself outside of her comfort zone to drive herself forward has defined Emily's career as she has worked across several marketing disciplines to truly become a marketer capable of guiding her clients through the ever more diverse and fragmented marketing landscape.
Emily's passion for the industry is infectious and has led her to set up or be part of many industry and agency initiatives. These include being a founding member of the club Bloom, which is a part of Women in Advertising and Communication (WACL) aimed at nurturing and promoting middle level woman in advertising. Bloom runs networking, mentoring and fundraising initiatives to help ensure the identification of future leaders in the industry. Plus each member of Bloom mentors a more junior member of the industry. Networking events have provided Emily access to other women at their level in the industry, as well as more senior women within WACL. Outside of Bloom Emily continues to desire help the next generation as she mentors four young people from across the industry.
As a Business Director Emily is already inspiring the next generation at work and has been involved in many initiates as part of her current role at LIDA. This includes running the agency mentoring programme and setting up agency wide extracurricular learning programme to broaden knowledge.
Outside of her career Emily is a dedicated to her charity focus with Contact the Elderly. She leads the regional volunteer division which focuses on organising and running monthly tea parties for the lonely elderly communities. On any given weekend you can there expect to see Emily driving across London to pick up elderly people and take them to hosted tea parties in different volunteer homes. Emily is very partial to a good tea party which may show her motives are not wholly altruistic in this particular case though!
Overall Emily is already very much an inspiration for those around her. However being identified as a Woman of Tomorrow would help Emily move her career to the next level as she looks to push for an agency wide management role.