"We'd follow Claire anywhere and I have no doubt that many will in the future."
James Denton-Clark, Managing Director, Karmarama
With joy, mischief, passion, care and ambition, I run the biggest department within Manning Gottlieb OMD. I create conditions in which people thrive; and I forge some of the strongest client relationships within and outside of the agency.
"Claire is an exceptional woman in a sometimes male dominated world."
Esther Jackson, Group Marketing Director, Age UK
My core role is to lead the Client Teams Department. In the last five years, we have grown from 60 people to 136, equating to 40% of the agency. Two years ago, we brought together the Comms Planners and Digital Planners, to form one mighty department. I've migrated these areas of the business into integrated teams, broken down barriers, and initiated hybrid roles. Online vs offline - pah!
I also lead specific client accounts. At the beginning of each year, my team and I write our plan - what do we want to achieve? The areas are: you, the team, the department, the agency, our clients. The plan can range from taking your training bursary, to knowledge gaps and training, to empowering our clients, to health and happiness commitments. And did anyone mention the Marker Cup, a weekly media knowledge quiz and trophy?
I care deeply about the wider agency, our people and talent. Seven years ago I started up MG OMD's mentoring programme, through which 220 people have passed thus far. I actively support working mums, and have created a 'what's happened in my world' programme which every returning mum participates in. They meet with every relevant stakeholder, who updates them on the changes in their world during said maternity period. It also allows them to get around the agency - I'm back!
I have created exceptionally strong client relationships, though professionalism and lightness. This results not only in close working relationships, but often, a desire to work together again. I have brought into the agency three accounts thus far and £39m of incremental media billings, without a pitch, by being reappointed by some brilliant marketing directors. "Claire is one of the outstanding talents in the Advertising industry. Over a number of years I've led marketing in a number of diverse businesses; with very different budgets, teams, and customers. In most of those businesses Claire has been my media partner and on each of those occasions she's delivered fantastic results. Her skills lie in collating, managing, and coaching teams to deliver exceptional results for the client businesses she manages...a leader of the future."
Mark Fells, CMO, Premier Inn
I've come to understand that there is not just one style of great leadership in this (or any other) industry. Authentic leadership is about understanding your strengths and values, and embracing these. I want to be a confident, courageous, inspiring leader, and my way of doing this will be through my strengths - humour, close relationships, honesty and prudence, and my values - joy, achievement, balance, learning, and friendship. I want to grow into agency leadership; be a bigger person within this industry; have a strong network around me; explicitly nurture talent in this industry; and leave a legacy of incredible client service.
"Claire is one of the most passionate, energetic, thoughtful, humble and empathetic leaders I know. If the measure of successful leadership is about growing an