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Advertising Works

Advertising Works is a hardback series of books, published for the IPA by Warc each year, which features IPA Effectiveness Awards winning entries and additional thought-provoking chapters from the very best people in the business. They are a highly-recommended read for anyone working in, or studying, marketing communications. The list of editors is a Planners Hall of Fame: Chris Baker, Les Binet, Simon, Broadbent, Tim Broadbent, Charles Channon, Neil Dawson, Gary Duckworth, Laurence Green, Alison Hoad, Paul Feldwick, Nick Kendall, Marco Rimini, Richard Storey, Andy Nairn, David Golding, Charlie Snow and Marie Oldham.

Advertising Works 21

Advertising Works 21, edited by Convenor of Judges Marie Oldham, showcases 24 prize winning 2012 IPA Effectiveness Awards papers in full, including John Lewis, Walkers and Yorkshire Tea. The book also features insight and analysis from experts across the advertising industry, including themes on the power of emotion in driving effectiveness and 21st century measurement tools. Members receive a 15% discount on this product.
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Advertising Works 20

Advertising Works 20 is edited by Charlie Snow and showcases the 15 prize winning 2011 IPA Effectiveness Awards papers in full, including Aquafresh Kids, Fiat, first direct and Marie Curie Cancer Care. The book also features insight and analysis from experts across the advertising industry which complement the invaluable information on brands and markets from the case studies. Members receive a 15% discount on this product.
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Advertising Works 19

Advertising Works 19 is edited by David Golding and showcases 25 prize winning 2010 IPA Effectiveness Awards papers including Audi, Barclaycard, Bisto, Heinz, Hovis, HSBC, Sainsbury's, Self-Assessment, T-Mobile, and Wispa. Also includes insights on the recession, how advertising works in the short term and the measurable link between creativity and effectiveness. Members receive a 15% discount on this product.
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Advertising Works 18

Advertising Works 18 is edited by Andy Nairn and showcases 16 prize winning 2009 IPA Effectiveness Awards case papers including British Heart Foundation, Halifax, Knorr, Maximuscle, Morrisons and Slendertone. Also includes chapters on why share of voice matters, the role of behavioural economics in advertising, big lessons from small budgets and how to write an effectiveness paper. Members receive a 15% discount on this product.
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Advertising Works 17

Advertising Works 17 showcases 23 prize winning 2008 IPA Effectiveness Awards case papers, which are supported by key, chapter-long new learning insights by leading industry practitioners, and includes a free DVD. Members receive a 15% discount on this product.
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Advertising Works 16

Advertising Works 16 showcases 18 imaginative and successful 2007 IPA Effectiveness Awards cases papers, which are supported by key, chapter-long insights by leading industry practitioners, and includes a free DVD. Members receive a 15% discount on this product.
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Advertising Works 15

Advertising Works 15 features the 22 case studies that won the top prizes at the 2006 IPA Effectiveness Awards. For the first time, the book also includes valuable analysis and advice from leading experts in the marketing communications business. There are chapters on creativity, media thinking and communications strategy by Laurence Green, Iain Jacob and Neil Dawson.
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Advertising Works 14

The Advertising Works 14 book showcases 23 imaginative, successful campaigns produced by small-to-medium sized agencies. The case studies are the main prize winners at the IPA's Effectiveness Awards 2005, the new competition for UK agencies with incomes up to £20 million. Like previous IPA Effectiveness Awards, each case study describes the objectives of the campaign, its strategy, media thinking and execution.
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Advertising Works 13

The Advertising Works 13 book contains the strategies behind 19 of the UK's most successful brands compiled from the award-winning case studies from the prestigious 2004 IPA Effectiveness Awards. These include: Virgin Mobile and Honda campaigns as well as winning entries from Lynx Pulse, The Number 118 118, The Guardian, British Airways, Marks & Spencer and the Grand Prix winning O2. Members receive a 15% discount on this product.
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Advertising Works 12

Advertising Works 12 contains the strategies behind 23 of the UK's most successful brands compiled in one book from the award-winning case studies from the prestigious 2002 IPA Effectiveness Awards. These include: Jamie Oliver's Sainsbury's and Gary Lineker's Walkers Crisps campaigns as well as winning entries from Hovis, Domino's Pizza, Volkswagen, Skoda, Police Recruitment and the Grand Prix winning Barnardo's.
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Advertising Works And How

Advertising Works And How sets out the winning communications strategies for business. The report guides the reader through 13 Grand Prix winners and reveals what makes these campaigns so successful. Members receive a 15% discount.
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