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Awards Advisory Service Mentor - Tony Regan

To help authors shape their entries for the IPA Effectiveness Awards, the IPA has created an Awards Advisory Service which pairs agencies with mentors who are all experienced former judges and authors.

This page profiles Tony Regan, former Judges and an award-winning author.

Biography:

Tony Regan, Consultant

Tony is a strategic communications planner with a diverse background in agencies.  Since 2013 he has been writing and consulting for a variety of advertisers, agencies, research providers and media owners.

As a pioneering communications strategist Tony has helped to build some of the most innovative agencies in the advertising and media disciplines over the past 20 years – including HHCL, Michaelides & Bednash and PHD.  He was Chief Strategy Officer at Initiative Media in London before leaving to set up in consultancy.  He is a champion of consumer insight and communications integration, whose agency experience bridges the disciplines of creative, media, research and digital; and a wide variety of clients across diverse sectors.

He has been a convenor of the Media Circle Planning Course, Treasurer of the APG, and awards judge for the APG, Media Week and Campaign.  In 2014 he gained a Distinction in the Postgraduate Diploma in Digital Marketing from the Institute of Direct & Digital Marketing.

He has authored and won an IPA Effectiveness Award, was a Module Editor of the IPA’s Excellence Diploma, a Member of the IPA’s Behavioural Economics Task Force and a member of the Industry Judging Panel of the 2014 Effectiveness Awards.  In 2008 he was elected a Fellow of the IPA.

Last updated 28/10/2015

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