The IPA Effectiveness Awards are the most challenging competition of their kind in the world, and the case studies represent hugely valuable learning material.
This page features recent campaigns that have exhibited strong behavioural economics best practice, and are all mentioned in the recent IPA publication Behavioural Economics in Action.
Brand: The National Lottery Case: How doing ‘one hundred things one per cent better’ helped Camelot achieve record salesAgency: Havas Media
Brand: thetrainline.com Case: Back on trackAgency: DLKW
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