Creative Pioneers

Nicola Mendelsohn, IPA President 2011-2013, is currently delivering an agenda aiming to create a new generation of creative pioneers by developing better skills, creating better connections and re-energising the industry with fresh talent. These are the publications that have been created in support of her agenda. They are all free to download.

Creative Pioneers: 2012 programme

This publication provides an update on Nicola Mendelsohn's agenda and key initiatives as she embarks on her second year as IPA President. It also contains details of the Creative Pioneers Conference at Shoreditch House.
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Creative Pioneers: Autumn 2011 programme

This publication is the autumn 2011 programme for IPA President Nicola Mendelsohn's agenda. It outlines the positive impact of the advertising industry on the UK, the threats to its future success, and sets out Mendelsohn’s comprehensive talent strategy for the industry, including the launch of 10 new programmes that she is putting in place now.
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Interactive Mission to Silicon Valley and Hollywood

Fourteen IPA members agencies participated in an inspirational study tour to Silicon Valley and Hollywood in November 2011. This publication introduces the trip and how it fits into IPA President Nicola Mendelsohn's agenda. It features an introduction by the Secretary of State for Culture, Olympics, Media and Sport, Jeremy Hunt, as well as biogs of the delegates and their agencies.
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Creating Value for Brands (English/Mandarin)

This publication, 'Creating Value for Brands: A Celebration of 30 Years of IPA Effectiveness Awards', features case studies from across the 30 years of IPA Effectiveness Awards, in both English and Mandarin. The IPA promotes the UK as a creative and innovation hub to Chinese brand owners looking to take their brands global, and this publication aims to further build this relationship by showcasing some of our most effective work.
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