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Effectiveness brand film - The Economist

Discover The Economist’s Effectiveness Award-winning strategy that combined programmatic placements, innovative client-agency working practices and creative treatments of The Economist’s content. In the era of fake news and social media celebrity, the brand found a new audience and revived its growth in subscriptions without diluting its commitment to intelligent global analysis.

Magic and the Machines - The Economist

The Economist changed perceptions of its brand amongst a new audience and revived growth in subscriptions with a campaign built around the title's thought-provoking content and a programmatic digital strategy.

In the film below, key participants on the client and agency side, talk through the experience and lessons from the campaign. This approach was also the subject of a 2016 IPA Effectiveness Gold Award-winning case study.

Last updated 13/07/2017

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