Effectiveness brand film - The Economist
Magic and the Machines - The Economist
The Economist changed perceptions of its brand amongst a new audience and revived growth in subscriptions with a campaign built around the title's thought-provoking content and a programmatic digital strategy.
In the film below, key participants on the client and agency side, talk through the experience and lessons from the campaign. This approach was also the subject of a 2016 IPA Effectiveness Gold Award-winning case study.
Last updated 13/07/2017