To help your thinking about how you can prove the effectiveness of your marketing, we have created a series of short fact sheets to download.
These sheets cover topics ranging from what effectiveness is, and the types of evidence that can be used to prove it, to common myths about the IPA Effectiveness Awards.
Defining what makes an activity effective, and how the IPA applies the term.
The essential steps of creating a compelling case for effectiveness.
An overview of different metrics on which to build a case.
Get wise to popular misconceptions about the Effectiveness Awards.
Plan head to maximise your awards prospects and minimise your stress.
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