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Effectiveness Grand Prix Winners

The IPA Effectiveness Awards are the most challenging competition of their kind in the world, and the Awards Grand Prix winner is the best of the best. This page includes all the Grand Prix-winning cases from the Effectiveness Awards from the very first - by Krona Margarine in 1980.

Grand Prix Winnners (2016 - 1980)

2016

John Lewis
Case:The gift that keeps on giving: John Lewis Christmas advertising, 2012 – 2015
Agency: adam&eveDDB
Manning Gottlieb OMD.

2014

Brand: Foster's
Case:Tackling men's worries with a "no worries" atttitude
Agency: adam&eveDDB.

2012

Brand: John Lewis
Case: Making the nation buy and cry
Agencies: adam&eve, Manning Gottlieb OMD.

2011

Brand: Programme for Humanitarian Attention to the Demobilised
Case: FARC Operation Christmas
Agencies: Lowe and Partners, SSP3.

 

2010

Brand: Hovis
Case: As good today as it's ever been
Agency: Dare

 

2009

Brand: Morrisons
Case: Getting your hands dirty with Morrisons
Agency: MEC London

 

2008

Brand: Johnnie Walker
Case: From whisky producer to global icon: the story of 'keep walking'
Agency: Bartle Bogle Hegarty

 

2007

Brand: Trident (Metropolitan Police) ; Metropolitan Police
Case: Making a small budget go a long way
Agencies: Dare, MediaCom

 

2006

Brand: Marks & Spencer
Case: This is not just advertising
Agency: RKCR/Y&R

 

2005

Brand: travelocity.co.uk
Case: Hello world, hello sales : how Travelocity became an overnight success
Agency: Dare

 

2005

Brand: Bakers Complete
Case: 10 years of success is more than just a shaggy dog story
Agency: Burkitt DDB

 

 

2002

Brand: Barnado's
Case: Giving Barnado's back its future
Agency: Bartle Bogle Hegarty

 

2000

Brand: Tesco
Case: How 'every little helps' was a great big help to Tesco
Agency: DLKW Lowe

 

1998

Brand: COI - Health Education Authority - Drugs
Case: HEA drugs education campaign : how advertising turned the tide
Agency: Freud Communications

 

1996

Brand: BT
Case BT: It's good to talk
Agency: Abbott Mead Vickers BBDO

 

 

 

 

 

1988

Brand: Winalot Prime
Case: The march of Winalot Prime
Agency: Ogilvy & Mather Advertising

 

1986

Brand: TSB
Case: TSB's school leaver campaign 1984-1985
Agency: JWT

 

1984

Brand: ICI Dulux
Case: ICI Dulux Whites
Agency: Draftfcb

 

1982

Brand: John Smith's Bitter
Case: The 'Big John' campaign: advertising in the beer market
Agency: Boase Massimi Pollitt Partnership

 

1980

Brand: Krona Margarine
Case: How advertising helped make Krona a brand leader
Agency: Davidson Pearce

 

Last updated 04/10/2017

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