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Facilitating better relationships between Agencies + Start-ups

The IPA, with contributions from leading industry innovators, has created a unique Best Practice Toolkit that agencies can sign up to and share with tech start-ups to demonstrate their commitment to an open, fair, and jointly beneficial partnership.

The toolkit consists of three parts:

  1. Practical tips for both agencies and start-ups.
  2. A four-part checklist that can be reviewed before, during and post initial project scope meetings.
  3. A ten-point pledge that agencies can sign up to in order to demonstrate their commitment to the partnership.

Documents

1. Complete Best Practice Toolkit

toolkit_pic

By consulting with practitioners across the spectrum, we have compiled a Best Practice Toolkit that incorporates tips for agencies and Start-ups, a four part checklist and a pledge endorsed by IPA which agencies can use to demonstrates their commitment to the partnership. 

2. Checklist for Start-ups

checklis_start-ups

Included in our Best Practice Toolkit for agencies and start-ups, the four-part checklist can be reviewed before, during and post initial project scope meetings.

3. Pledge for agencies to sign

Included in our Best Practice Toolkit, agencies can sign up to the ten-point pledge in order to demonstrate their commitment to the partnership. Once signed, agencies can supply their pledge to their tech start-up partner, and their name will be added to an IPA agency/tech-start up register.

Copies of the pledge can be obtained by emailing nigel@ipa.co.uk.

For further insights into the agency/tech start-up relationship, visit the IPA’s Emerging Futures medium. You can also download the IPA’s Agencies and Tech Start-ups: The State of Play guide, published last year, featuring a collection of articles written by some of the leading industry innovators, tech start-ups, agencies and expert intermediaries, on the realities of agency/tech start-up interaction, here. Join in the conversation on Twitter #IPAStartingUp.

Last updated 10/05/2017

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