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How TouchPoints is being used

See who’s been using it and the insights it has given them for overall communications and specific campaign planning.

This section gives a theoretical and practical overview of how TouchPoints data can be used throughout the communication planning and buying processes:

How to use TouchPoints data : How TouchPoints data can be used at each stage of a brand's communication strategy

The Planning Process : Information on uses and applications of TouchPoints for planning purposes

Using the Daily Life Survey : Information on using TouchPoints Daily Life as an integral part of the communications strategy process

TouchPoints 2016 Channel Planner Cover Guide : A downloadable guide to using the Channel Planner

NEXT: TouchPoints Insight Nuggets

Last updated 10/08/2017

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