How TouchPoints is being used

See who’s been using it and the insights it has given them for overall communications and specific campaign planning.

This section gives a theoretical and practical overview of how TouchPoints data can be used throughout the communication planning and buying processes:

How to use TouchPoints data : How TouchPoints data can be used at each stage of a brand's communication strategy

The Planning Process : Information on uses and applications of TouchPoints for planning purposes

Using the Hub Survey : Information on using the TouchPoints Hub Survey as an integral part of the communications strategy process

Using the TouchPoints6 Channel Planner: How coverage and frequency is derived from the TouchPoints Channel Planner and how it can be used

TouchPoints6 Channel Planner Cover Guide : A downloadable guide to using the Channel Planner

TouchPoints5: The Power of Passive Data : How passive monitoring of mobile phone data can allow us to understand more about peoples everyday lives when used in conjunction with attitudinal or behavioural elements of the TouchPoints survey

NEXT: TouchPoints Insight Nuggets

Last updated 01/06/2016

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