How it is being used

See who’s been using it and the insights it has given them for overall communications and specific campaign planning.

This section gives a theoretical and practical overview of how TouchPoints data can be used throughout the communication planning and buying processes:

The Planning Process : Information on uses and applications of TouchPoints for planning purposes

How to use TouchPoints data : How TouchPoints data can be used at each stage of a brand's communication strategy

Using the Hub Survey : Information on using the TouchPoints Hub Survey as an integral part of the communications strategy process

Using the TouchPoints Channel Planner : How coverage and frequency is derived from the TouchPoints Channel Planner and how it can be used

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