See who’s been using it and the insights it has given them for overall communications and specific campaign planning.
This section gives a theoretical and practical overview of how TouchPoints data can be used throughout the communication planning and buying processes:
The Planning Process : Information on uses and applications of TouchPoints for planning purposes
How to use TouchPoints data : How TouchPoints data can be used at each stage of a brand's communication strategy
Using the Hub Survey : Information on using the TouchPoints Hub Survey as an integral part of the communications strategy process
Using the TouchPoints Channel Planner : How coverage and frequency is derived from the TouchPoints Channel Planner and how it can be used