See who’s been using it and the insights it has given them for overall communications and specific campaign planning.
This section gives a theoretical and practical overview of how TouchPoints data can be used:
The Planning Process
: Information on uses and applications of TouchPoints for planning purposes
Using the Hub Survey
: Information on using the TouchPoints Hub Survey as an integral part of the communications strategy process
Using the TouchPoints Channel Planner
: How coverage and frequency is derived from the TouchPoints Channel Planner and how it can be used
How to use TouchPoints data
: How TouchPoints data can be used at each stage of a brand's communication strategy
Case Studies
: see examples of how companies have used the TouchPoints data
Conference/Seminar Papers
: see how the TouchPoints project and data were used for conference and seminar papers