Tony works in strategic communications planning (consumer-focused, insight-led, ideas-centric and effectiveness-driving) consulting for clients, agencies, research providers and media owners.
As a pioneering communications strategist over the past 20 years, Tony has helped to build some of the most innovative agencies in the advertising and media disciplines, including HHCL, Michaelides & Bednash, PHD and Nylon. Joining Initiative Media in 2007, where he became Chief Strategy Officer, before leaving to set up a consultancy in early 2013. He is a champion of consumer insight and communications integration, whose agency experience bridges the disciplines of creative, media, research and digital.
He has been a convenor of the Media Circle Planning Course, Treasurer of the APG, Member of the IPA’s Behavioural Economics Task Force and awards judge for the APG, Media Week and Campaign. In 2008 he was elected a Fellow of the IPA.