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IPA Client Council

The IPA Client Council is made up of a number of very influential forward thinking clients from a cross-section of industry sectors who will work with the IPA and its member agencies.

The IPA Client Council has been created as part of President Ian Priest's ADAPT agenda, with the aim of moving the advertising industry towards a new era of commercial creativity by joining forces with clients.

Priest's ultimate goal is the creation of a new commercial creative contract between clients and agencies to act as a guide for our mutual gain and help us shape our common future. Visit the ADAPT hub for more information on the programme.

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After graduating from Oxford, Sara spent the first 18 years of her career agency side. She started off at JWT in London followed by a stint in Bangkok and then a run of now extinct London agencies (BST, APL, D'Arcy, Bates – it wasn't me, honest) working on clients that continue to thrive (Unilever, Nestle, P&G, AOL). Her last agency job was as a Managing Partner at Grey, heading up account management.

Sara then crossed over to the 'other side' with a group role at BT swiftly followed by the role of Marketing Communications Director for Barclays UK Retail Bank. Sara has recently been asked to step up to the role of Marketing Director sitting on the Executive Committee with responsibility for marketing insight, strategy and communications for all business and personal customers.

Sara is also Vice-Chair of ISBA, a member of the General Media Panel for the ASA, Treasurer of the Advertising Association’s Front Foot Initiative and one of the newly formed client panel for the IPA. She is a Trustee of The Prince’s Countryside Fund as well but her main job is being mum to four occasionally lovely but always wonderful children.

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Sally has recently joined Camelot as Marketing and Consumer Director for The National Lottery, and is responsible for sales growth to the National Lottery Good Causes.

Prior to joining Camelot in May of this year Cowdry was Marketing and Consumer Director at 02 responsible for commercial profit and loss accountability for the consumer mobile, home phone and broadband markets, from strategic positioning to trading execution and the development, management and marketing of O2′s consumer propositions.
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Roisin Donnelly is responsible for marketing on all P&G brands, including some of the most iconic names in marketing like Pampers, Gillette, Pantene, Ariel, Max Factor and Olay.

She has been instrumental in designing and delivering P&G’s “Thank You, Mum” campaign in the UK as well as leading all the company’s individual brand programmes in the UK linked to P&G’s sponsorship of the Olympic Games.

Her previous roles include Marketing Director for Fine Fragrance in North and South America where she launched Hugo Boss, now global market leader. Before this she was Marketing Director for Cosmetics and Fragrances for Western Europe, Eastern Europe, Middle East and Africa. She has also led the UK and Western European haircare business launching Wash & Go and then Pantene which both achieved market leadership across UK and Europe.

Roisin is passionate about innovation and has led P&G’s increased marketing in new media. Roisin is a firm advocate of incorporating sustainability into brand communications and has been widely recognised for her role in driving the Ariel Turn to 30 campaigns, as well as the launch of Ariel Excel Gel, which have revolutionised UK consumers’ attitudes to cold-water laundry washing.

Roisin is Chairman of Cosmetic Executive Women, a Fellow and Former President of the Marketing Society, and is a Council member for the UK’s Advertising Standards Agency (ASA). She is on the Fundraising, Marketing and Communications Board of Cancer Research UK, is a member of the Marketing Group of Great Britain and is an Associate Member of The Thirty Club.

Roisin was born and educated in Glasgow and is married with three daughters. She is a Celtic supporter and loves travel and the theatre.
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Nigel Gilbert is TSB’s Chief Marketing and Communications Officer with responsibility for all aspects of the Bank’s marketing, communications and customer experience strategy. He joins from Virgin where he spent three years, latterly with Virgin Management, as Key Projects Director. Nigel arrived at Virgin Media in January 2011 as the company’s first ever Chief Marketing Officer.

Prior to joining Virgin, Nigel was Group Marketing Director of Lloyds Banking Group. He joined Lloyds TSB in a similar role in October 2006. During his first couple of years he led the reinvigoration of the Lloyds TSB brand with a new customer proposition, “for the journey…” and secured the first official sponsorship of the London 2012 Olympic Games. He was also voted ‘Marketer of the Year’ by the Financial Services Forum.

Before joining Lloyds TSB, Nigel spent his career in advertising, in London and around the world. At Lowe Worldwide he was Chairman and CEO of Lowe Asia Pacific, based in Singapore, prior to which from London he headed the global team that created the HSBC brand proposition ‘the world’s local bank’.

Before Lowe, Nigel worked at Y&R Europe out of Stockholm and London where he ran global communications work for Ericsson mobile phones and prior to that he ran Dentsu, Y&R’s agency in Hong Kong. He began his advertising career in London at Allen Brady & Marsh before spending 10 years at Collett, Dickenson, Pearce, latterly as Director of European Operations.

He is married with two lovely daughters and enjoys skiing, art, music and motors.

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Chris MacLeod is a graduate of Newcastle Business School and has a Master’s degree from the London School of Economics. He is an ‘Ad man’ by background and has worked at leading agencies including Saatchi & Saatchi (twice) McCann Erickson and Collett Dickenson Pearce (CDP) where he was chairman.

He joined Transport for London, the world’s largest integrated transport network, in 2007 and is currently Marketing Director. He oversees a broad portfolio which ranges from Oyster cards to Barclays Cycle Hire bikes, the Congestion charge to the Tube improvement programme. The TfL website is one of the most important in the country with around 20m visits every month. Most recently he oversaw the integrated marketing programme for Transport during the London 2012 Games, keeping London moving and ensuring a successful event.

Along the way TfL has won every major marketing and advertising award including IPA Effectiveness, Cannes Gold Lions, Marketing Society Excellence and Campaign magazine Advertiser of the Year.

A former chairman of the Marketing Society, he is a regular on the Bakerloo line.
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Jonathan started his career in advertising in 1990 as a trainee at McCann-Erickson after graduating from Manchester Metropolitan University. During his career in advertising he worked in London at BBH, Lowe, HHCL, TBWA and Mother. Jonathan has worked on some of the world’s most creatively recognized brands including Nescafe, Audi, Coca-Cola, Smirnoff, Sony Playstation and Nissan.

In October 2002, Jonathan was promoted to the role of Managing Director at TBWA/London and in 2004, Jonathan was elected as a fellow of the British American Project, an initiative designed to establish stronger trans-Atlantic relationships across both public and private sectors.

Jonathan left TBWA/London in February 2005 having gained a place at Harvard Business School to study in the Advanced Management Program. Having successfully completed the course, Jonathan joined Mother London as a Strategy Director.

In December 2006, he relocated from London to Atlanta and joined The Coca-Cola Company as Vice President-Global Advertising Strategy and Creative Excellence.

In July 2008, Jonathan was awarded an Honorary Doctorate degree in Business Administration from Manchester Metropolitan University due to his outstanding contribution to the British advertising industry.

Jonathan is a fitness junkie who spends the weekends sweating at his local gym, feeding his collection of contemporary dance music and furthering his understanding of contemporary art.
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Will Orr spent 17 years working for BBH, Leagas Delaney, Mother and WCRS. At WCRS he was Managing Director and then CEO during a 5 year period in which WCRS entered the UK Top 10 for the first time and won Marketing Week’s Agency of the Year twice.

Will joined British Gas in 2010 and was Marketing and Insight Director before his promotion to Commercial Director in July 2012. Will is responsible for all growth strategies and plans across the company.

Will has an MBA from Imperial London. He sits on the ISBA Council and the IPA Client Council. Will lives in Chiswick with his wife and two sons.
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David has worked in many senior roles within advertising and marketing for the past 20 years. He was Head of Marketing Communications at Hutchinson Telecom, before going on to become one of Ogilvy and Mather’s youngest Account Directors.

In his next role at the fledgling St Luke’s, he helped to build it into a top 10 UK agency and win agency of the year in 1997. He was then head-hunted by Elizabeth Murdoch to launch Shine Entertainment in 2000.

He joined ITV in 2005 as Marketing Director, and became Group Marketing Director in 2007.

He was promoted onto the ITV PLC Executive Committee in 2009.

David joined Guardian News and Media in 2010, and became Chief Commercial Officer, taking on responsibility for all revenues, marketing and insight. In December 2013 he was made Deputy Chief Executive, to lead on all GNM commercial operations across the globe.

He is a fellow of the Marketing Society, Council member of the Marketing Group of Great Britain, and a Voting Member of BAFTA.

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Having graduated from Lady Margaret Hall, Oxford with a BA Hons in Modern History, Wendy embarked upon a career in advertising. She cut her teeth as a graduate trainee at Ted Bates and then spent several years at Young & Rubicam, rising up through the ranks of account management to board director level and working on a diverse range of consumer and service brands.

Wendy then joined the newly formed KHBB where she had various management roles including Client Services Director and New Business Director. Following further stints at Leagas Shafron Davis and Grey Worldwide, Wendy decided to do something she’d been thinking about for a while – which was to make the double shift from private to public sector communications and from agency to client-side. In 2003, she joined COI, the Government’s centre of excellence for marketing and communications.

She’s never looked back. Having started at COI as a Strategic Consultant, Wendy then became Director of the Client Account Team and Group Client Director for Health, with responsibility for the strategic development and delivery of multi-channel communications programmes on behalf of government. Since the closure of COI in March 2012, Wendy is now Deputy Director, Cabinet Office Shared Communications Service, heading up the development and delivery of a range of cross-government services.

Wendy is a member of WACL, sits on the ISBA Executive Committee and is actively involved with the NABS Fast Forward Programme.
Simon Tilden - Diageo 100x100
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Simon started his career at Saatchi & Saatchi, moving from there to D’Arcy Masius Benton and Bowles and finally to McCann Erickson.

His career has spanned some 29 years in advertising working with many international brand owners, including Coca Cola, Gillette, Masterfood-Mars and Philips. 

Not confined to just work out of London, Simon went to Moscow in 1993 spending three years as Client Service Director for D’Arcy Masius Benton and Bowles. Following the Moscow assignment he spent time in other Central and Eastern European countries.

At the beginning of 2006 Simon joined Diageo Plc as Global Category Director Advertising. His role is to work closely with marketing stakeholders at all levels to develop and refine ways of working with agencies, improve quality of output, manage the agency portfolio and improve value from marketing investment.
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In 1993 Steve launched one of Canada’s first ISPs in his native Vancouver, where his life long love for the web and technology was born. He believes that technology combined with creativity can be used as a force for good and allow people to come up with ideas that change the world.

He’s worked in digital, design and advertising agencies all over the world including Vancouver, Hong Kong, San Francisco and now in London. Some of his recent projects while at Google include: Chrome Web Lab, a series of interactive experiments connected live to the internet from the Science Museum in London, Jam with Chrome, a web based platform that lets you play music live with your friends from anywhere, Super Sync Sports, where you can turn your mobile into a games controller and sync it with your computer to play games and Google Science Fair, a global platform that invites youth to put their ideas forward to change the world.

Other notable projects include: The World Wonders Project, which gives access to the world’s heritage sites through Street View, the launch of Google+, the Vs. g+ debates series featuring Richard Branson and Russell Brand and the YouTube Space Lab Channel and launch video which invited teens from all over the world to send their science experiments to space in partnership with NASA and judged by Stephen Hawking. To date it has received over 50 million channel views.

Previously he was one of the original partners and Creative Director at VCCP London. His approach there was simple, to create famous work that gets talked about. Things that people will want to interact with and continue to do so with over time. Communications with cultural currency. Campaigns that contribute to popular culture. Platforms that provide utility, content, entertainment and much more value to people’s lives. Stuff that gives back to society. While at VCCP, Steve was one of the key players in the hugely successful campaign that is cited as one of the most successful social media campaigns ever. Both the book and iPhone app that were created for have gone straight to number one.

Steve has worked at some of the best creative agencies in the world including: VCCP London, Foote Cone & Belding San Francisco, WCRS Arnold Worldwide Partners in London, Modem Media UK and DDB in his native Vancouver.

Some of the brands that Steve has worked on during his career include: Google, YouTube, Chrome, Android, G+, Compare the Market, McDonalds, Dyson, O2, Coca-Cola, London 2012 Olympics, Taco Bell, AT&T, Levis, Microsoft, BMW, Canon, First Direct, Orange, Land Rover, Mini, PlayStation, Lynx, IBM, Apple iPhone and

Steve was named the number one New Media Creative in Campaign’s "10 Hottest Digital Creatives of 2000 and 2009" as well as making their ‘A List’ in 2003, 2008 - 2010. In 2005, Steve made Campaign magazine’s ‘Top 15 Digital Creatives' list being the only one from an ‘advertising’ agency as well as making Revolution’s 50 Power List in 2007. In 2008 he made their top ten.

His industry accolades include his work on BMW as the first ever ‘e-ad’ to be chosen as Campaign Magazine’s "Pick of the Week", and also the best interactive ad of the year along with his work being recognised by the D&AD, ADC, One Show's, Campaign Big Awards, BTAs, The FWA, Clios, Cannes Lions, SF Show, Revolution, New Media Age, London International Advertising, the Andy Awards and the Lotus Awards in Canada.

Steve has been the Digital Crafts foreman for the 2004 D&AD Awards as well as a judge for their 2010 integrated category, judged the 2005 One Show Awards and the IAB’s Creative Showcase and was the 2006 & 2010 Campaign Digital / Big Awards Chairman and a judge at the 2007-2010 Webby awards. In 2009/10 he judged the Annas, DADI and the Roses. In 2010 He judged the BTAs / Arrows, Cristal and Golden Drums alongside some of the biggest names in advertising.

In December 2012 Steve was honoured to speak at TEDx in Athens about 'Making technology matter' and ‘Doing good with Code’. Steve has also spoken at the IPA, IAB, Contagious, THINK, Shoot Magazine’s interactive TV Conference, Marketing Week 360º, AdTech, Yahoo! and Campaign's Digital Arts conference alongside Bob Geldof and John Hegarty. He’s also had his work featured in WIRED, The New York Times, Telegraph, Wall Street Journal, Creative Review, Huffington Post, FT, Design Week and Adage.

He has written columns for Adweek, Marketing, Campaign, Revolution, New Media Age, Cre@te Magazine, and conducted television interviews with the BBC and CNBC Europe.

In 2004 VCCP was named Effectiveness Agency of the Year and were the first agency in the IPA Effectiveness Awards history to have won a Grand Prix on its debut. In 2009 VCCP was shortlisted for both agency and digital agency of the year by Campaign and won Marketing and Marketing Week’s 2010 Agency of the Year.
Last updated 21/08/2014

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