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In 1993 Steve launched one of Canada’s first ISPs in his native Vancouver, where his life long love for the web and technology was born. He believes that technology combined with creativity can be used as a force for good and allow people to come up with ideas that change the world.
He’s worked in digital, design and advertising agencies all over the world including Vancouver, Hong Kong, San Francisco and now in London. Some of his recent projects while at Google include: Chrome Web Lab, a series of interactive experiments connected live to the internet from the Science Museum in London, Jam with Chrome, a web based platform that lets you play music live with your friends from anywhere, Super Sync Sports, where you can turn your mobile into a games controller and sync it with your computer to play games and Google Science Fair, a global platform that invites youth to put their ideas forward to change the world.
Other notable projects include: The World Wonders Project, which gives access to the world’s heritage sites through Street View, the launch of Google+, the Vs. g+ debates series featuring Richard Branson and Russell Brand and the YouTube Space Lab Channel and launch video which invited teens from all over the world to send their science experiments to space in partnership with NASA and judged by Stephen Hawking. To date it has received over 50 million channel views.
Previously he was one of the original partners and Creative Director at VCCP London. His approach there was simple, to create famous work that gets talked about. Things that people will want to interact with and continue to do so with over time. Communications with cultural currency. Campaigns that contribute to popular culture. Platforms that provide utility, content, entertainment and much more value to people’s lives. Stuff that gives back to society. While at VCCP, Steve was one of the key players in the hugely successful Comparethemeerkat.com campaign that is cited as one of the most successful social media campaigns ever. Both the book and iPhone app that were created for Comparethemeerkat.com have gone straight to number one.
Steve has worked at some of the best creative agencies in the world including: VCCP London, Foote Cone & Belding San Francisco, WCRS Arnold Worldwide Partners in London, Modem Media UK and DDB in his native Vancouver.
Some of the brands that Steve has worked on during his career include: Google, YouTube, Chrome, Android, G+, Compare the Market, McDonalds, Dyson, O2, Coca-Cola, London 2012 Olympics, Taco Bell, AT&T, Levis, Microsoft, BMW, Canon, First Direct, Orange, Land Rover, Mini, PlayStation, Lynx, IBM, Apple iPhone and amazon.com.
Steve was named the number one New Media Creative in Campaign’s "10 Hottest Digital Creatives of 2000 and 2009" as well as making their ‘A List’ in 2003, 2008 - 2010. In 2005, Steve made Campaign magazine’s ‘Top 15 Digital Creatives' list being the only one from an ‘advertising’ agency as well as making Revolution’s 50 Power List in 2007. In 2008 he made their top ten.
His industry accolades include his work on BMW as the first ever ‘e-ad’ to be chosen as Campaign Magazine’s "Pick of the Week", and also the best interactive ad of the year along with his work being recognised by the D&AD, ADC, One Show's, Campaign Big Awards, BTAs, The FWA, Clios, Cannes Lions, SF Show, Revolution, New Media Age, London International Advertising, the Andy Awards and the Lotus Awards in Canada.
Steve has been the Digital Crafts foreman for the 2004 D&AD Awards as well as a judge for their 2010 integrated category, judged the 2005 One Show Awards and the IAB’s Creative Showcase and was the 2006 & 2010 Campaign Digital / Big Awards Chairman and a judge at the 2007-2010 Webby awards. In 2009/10 he judged the Annas, DADI and the Roses. In 2010 He judged the BTAs / Arrows, Cristal and Golden Drums alongside some of the biggest names in advertising.
In December 2012 Steve was honoured to speak at TEDx in Athens about 'Making technology matter' and ‘Doing good with Code’. Steve has also spoken at the IPA, IAB, Contagious, THINK, Shoot Magazine’s interactive TV Conference, Marketing Week 360º, AdTech, Yahoo! and Campaign's Digital Arts conference alongside Bob Geldof and John Hegarty. He’s also had his work featured in WIRED, The New York Times, Telegraph, Wall Street Journal, Creative Review, Huffington Post, FT, Design Week and Adage.
He has written columns for Adweek, Marketing, Campaign, Revolution, New Media Age, Cre@te Magazine, and conducted television interviews with the BBC and CNBC Europe.
In 2004 VCCP was named Effectiveness Agency of the Year and were the first agency in the IPA Effectiveness Awards history to have won a Grand Prix on its debut. In 2009 VCCP was shortlisted for both agency and digital agency of the year by Campaign and won Marketing and Marketing Week’s 2010 Agency of the Year.