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IPA Effectiveness Awards 2016 Official partners and sponsors




Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV. We are now in our eleventh consecutive year as a sponsor of the IPA Effectiveness Awards.
We treasure this long association because these awards are special; no others come closer to what Thinkbox is about. They recognise advertising campaigns that actually work; they celebrate what we are supposed to do: change behaviour, build and maintain strong businesses, and expand the economy. Advertising can be judged in many ways; was it popular, did it win creative awards, are people talking about it or sharing it? These are all valid, but nothing is as important as whether or not the advertising was effective, that it achieved something.

Newsworks logo


Newsworks is proud to support the IPA and its Effectiveness Awards, which have created such a valuable set of case studies. There is nothing more important than effectiveness, businesses invest in advertising because they expect a return.
We are also delighted the IPA has acknowledged in this scheme that newspapers now operate across all platforms. Papers are not just paper anymore. They are news brands, growing online, in apps and across social and tech platforms.

Outsmart logo


Outsmart is the trade marketing body for the Out of Home industry. We aim to inform, educate, and inspire advertisers and agencies to do wonderful things in OOH. We believe that there are four key things the OOH medium offers advertisers - Impact, Action, Relevance and Creativity - and when those things are successfully combined, the result is…. Effectiveness. That effectiveness may - quite rightly - take many forms. It might be longer term awareness, brand imagery, immediate sales, (increasingly) brand interaction with the connected device, or many other things. However, we are very clear that the single biggest inspiration we can offer advertisers is evidence of effectiveness against their business objectives.     more

Radio Centre logo


At Radiocentre, we use sound commercial sense to help brands and agencies navigate more effectively the opportunity of commercial radio. Radio carries an inherent creative challenge, as the only medium without visuals, and can feel more transient in its delivery than other media.
These factors combined mean it is easy for advertisers to fall into the trap of assuming that a radio campaign, left unmeasured, is ineffective.

Building understanding of radio effectiveness is a fundamental tenet of our organisation and has been since we launched as the first media industry marketing body. Over the years, our strategic research has challenged many preconceptions about the role of radio within the media mix and across the last eight years we have measured and reported the effects of over 700 individual radio campaigns.

Commercial radio remains hugely popular with listeners but underexploited by advertisers. Which is why we won’t rest until the sound effects of every radio campaign are heard.

IPSOS logo

Ipsos Connect

Ipsos Connect are experts in brand, media, content and communications research. We help brand and media owners to reach and engage audiences effectively in today’s hyper-competitive media environment, where attention is scarce, both in the short term and long term leading to a greater ROI. We believe content and communications research should be fertiliser, not weedkiller, and a force for empowering creativity that will cut through the clutter. We use iterative, flexible approaches to help clients find a big idea that’s universal and founded on human motivations that can provide the backbone for all paid, owned and earned content. Deploying neuroscience techniques and passive data, alongside traditional survey approaches, to assess engagement and derive brand impact. We blend qualitative with robust quantitative approaches supported by appropriate benchmarks, to help develop and optimise communications and content for success.     more

WARC logo


Warc offers advertising best practice, evidence and insights from the world's leading brands, including case studies from the awards and is proud to partner with the IPA Effectiveness Awards.
Proving the effectiveness of marketing campaigns is ever more complicated as strategies and channels evolve, but the best practices shown by the awards entrants provide learnings for all across the industry.

Warc helps clients in over 100 countries grow their businesses by using proven approaches to maximise advertising effectiveness. Warc's clients include the world's largest advertising and media agencies, brands, research companies and universities. With 10,000-plus effectiveness case studies, plus updates on the most successful brands, best practice guides, consumer insights and trend analysis in one place, Warc is designed to support business proposals and improve marketing effectiveness.



Marsh ogo


Marsh is a global leader in insurance broking and risk management. Marsh helps clients succeed by defining, designing, and delivering innovative industry-specific solutions that help them effectively manage risk. Marsh’s approximately 27,000 colleagues work together to serve clients in more than 130 countries. Marsh is a wholly owned subsidiary of Marsh & McLennan Companies (NYSE: MMC), global professional services firm offering clients advice and solutions in the areas of risk, strategy, and people.     more

Last updated 18/07/2016

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