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IPA Effectiveness Awards Judges 2014

For each IPA Effectiveness Awards, two stellar panels of judges are drawn up. The first comprises of industry specialists from marketing communication disciplines. The Industry panel is responsible for shortlisting the entries and providing commentaries from a technical perspective for consideration by the Client judging panel. This panel is made up of senior clients who award the prizes.

The case histories are judged against quality of the case put forward, clarity of presentation, channel exploitation, intrinsic difficulty, original/new thinking, and overall judgement. However, the principle judging criteria is to examine how well an entry demonstrated the commercial effectiveness of an idea.

Chairman of Judges

Lord Davies of Abersoch, CBE



Convenor of Judges

Lorna Hawtin, Disruption Director, TBWA\Manchester



Deputy Convenor of Judges

Bridget Angear, Joint Chief Strategy Officer, AMV BBDO



To view the Industry Judging Panel click here.



To view the Client Judging Panel click here.

Last updated 10/10/2014

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