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IPA Effectiveness Awards Judges 2016

The IPA Effectiveness Awards involve two impressive judging panels. The first comprises of industry specialists from marketing communication disciplines. The Industry panel is responsible for shortlisting the entries and providing commentaries from a technical perspective for consideration by the Client judging panel. This panel is made up of senior clients who award the prizes.

In addition, there is a third, consultative and smaller judging panel of econometrics experts who are specifically enlisted to validate econometric models supplied in technical appendices; this panel does not decide whether an entry wins an award.

Entries are judged against several criteria including the financial contribution generated by communications, strength of proof of the link between communications and performance, scale and breadth of impact, new learning and more. Above all, judges are looking to reward entries that most persuasively establish the link between communications activity and performance, and demonstrate the increase in financial value created for the client organisation by communications.

Chairman of Judges

Dame Dianne Thompson, DBE

Biography

 

Convenor of Judges

Bridget Angear, Joint Chief Strategy Officer, AMV BBDO

Biography

 

Deputy Convenor of Judges

Neil Godber, Head of Planning, J. Walter Thompson

Biography

 

To view the Industry Judging Panel click here.

 judges29

 

To view the Client Judging Panel click here

client judges panel

To view the Techincal Judging Panel click here

econometrics panel

Last updated 16/02/2016

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