IPA Effectiveness Awards Judges 2016
In addition, there is a third, consultative and smaller judging panel of econometrics experts who are specifically enlisted to validate econometric models supplied in technical appendices; this panel does not decide whether an entry wins an award.
Entries are judged against several criteria including the financial contribution generated by communications, strength of proof of the link between communications and performance, scale and breadth of impact, new learning and more. Above all, judges are looking to reward entries that most persuasively establish the link between communications activity and performance, and demonstrate the increase in financial value created for the client organisation by communications.
Chairman of Judges
Dame Dianne Thompson, DBE
Dianne Thompson DBE was CEO of the Camelot Group of Companies until 2014. She joined Camelot in 1997 as commercial operations director and became Chief Executive in December 2000. Since then, Dianne developed and drove Camelot’s strategy for long-term responsible growth, which saw total National Lottery sales grow by over 45% in the last decade. In 2014/2015, Camelot achieved ticket sales of £7.2 billion – the highest annual total since the launch of The National Lottery in 1994. To date, over £33 billion has been raised for National Lottery Good Causes.
In a career spanning over 40 years, Dianne worked in marketing for a variety of companies such as ICI Paints, Sterling Roncraft and Signet Group. She was previously Director of Marketing at Woolworths and a lecturer at Manchester Polytechnic for seven years, during which time she founded and ran her own advertising agency.
She is President of the Market Research Society, Chancellor of Manchester Metropolitan University, and is a Fellow of the Royal Society of Arts, the Marketing Society and the Chartered Institute of Marketing. Dianne is also a Companion of the Chartered Management Institute and a liveryman of the Worshipful Company of Marketors. Dianne has previously been awarded the titles of both Veuve Clicquot Business Woman of the Year 2000 and Marketer of the Year by the Marketing Society in 2001. In the 2006 New Year’s Honours, she received a CBE for services to business and was appointed DBE in the 2015 New Year’s Honours for services to The National Lottery and charitable services.
Convenor of Judges
Bridget Angear, Joint Chief Strategy Officer, AMV BBDO
Bridget has a degree in Economics and started her career in advertising at JWT .
Ten years later, she left as Planning Director to join AMV BBDO and currently plans advertising campaigns for a broad selection of the agency’s clients. She loves nothing more than tackling big challenges.
Her hallmarks are simplicity, clarity and friendliness. On account of which, she was promoted to Joint Planning Director in January 2008.
Bridget is also extremely proud that in 2011, AMV BBDO won the inaugural creative effectiveness Grand Prix in Cannes, as well as being the first agency ever to be awarded APG (Account Planning Group) and IPA (The Institute of Practitioners in Advertising) ‘Agency of the Year’ accolades in the same calendar year.
She will retire when she has won an IPA Grand Prix.
Deputy Convenor of Judges
Neil Godber, Head of Planning, J. Walter Thompson
Neil’s career started at Publicis where he was responsible for planning on The Army, ASDA, and making D&AD winning work for the Depaul Trust. Since then, he has worked at MCBD on Greene King and Premier Foods and at M&C Saatchi, where he made Dixons “The Last Place You Want To Go”, the most awarded work of 2010, winning the APG Grand Prix and Jay Chiat Gold. Latterly, Neil worked at BBH, where he led the planning for Audi, Barclays, Dulux, Gordon’s and KFC, until arriving at JWT last year, working on the Army, Kenco and AB Foods. He was made Head of Planning in July 2014.
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Last updated 16/02/2016