IPA Effectiveness Awards Judges 2018
In addition, there is a third, consultative and smaller judging panel of econometrics experts who are specifically enlisted to validate econometric models supplied in technical appendices; this panel does not decide whether an entry wins an award.
Entries are judged against several criteria including the financial contribution generated by communications, strength of proof of the link between communications and performance, scale and breadth of impact, new learning and more. Above all, judges are looking to reward entries that most persuasively establish the link between communications activity and performance, and demonstrate the increase in financial value created for the client organisation by communications.
Chair of Judges
Dame Carolyn McCall DBE, Chief Executive Officer, IT V
Carolyn McCall joined ITV as Chief Executive in January 2018. ITV - Britain’s biggest commercial broadcaster - produces, broadcasts and distributes programmes to multiple platforms all over the world and operates throughout the UK and globally.
Prior to joining ITV, Carolyn was Chief Executive at easyJet where she brought a customer-focused approach to the business and redefined what passengers now expect from short haul flights. This drove both passenger loyalty and growth, delivering sustained success for easyJet’s shareholders.
Carolyn joined the airline from the Guardian Media Group where, from 2010, she spent four years as Chief Executive and, prior to that, was Chief Executive of Guardian News & Media for five years.
Carolyn is a Trustee of the Royal Academy and chairs its Corporate Advisory Group. She has been an NED aid at Burberry PLC since September 2014. In 2016, Carolyn was decorated with France's highest award, the Légion d'honneur in recognition of her contribution to the economy of France and for her support of women, particularly female pilots.
In the New Year’s Honours List of 2016, Carolyn was awarded a Damehood for services to the aviation industry following the OBE she received for services to women in business in the Queen’s Birthday Honours List in June 2008. In April 2008, she was named Veuve Clicquot Business Woman of the Year.Most recently Carolyn was made Knight of the Order of the Star of Italy, an award honouring those who have made a special contribution to promoting ties with Italy.
Further previous roles have included: non-executive director of Lloyds TSB (from 2008–2009), non-executive director of Tesco Plc (2005-2008), New Look Plc (1999-2005), Chair of Opportunity Now (2005-2009) and President of Women in Advertising and Communications London (WACL).
Carolyn graduated from the University of Kent with a BA in History and Politics and from London University with a Masters in Politics.
Convenor of Judges
Neil Godber, Head of Planning, J. Walter Thompson
Neil started his career at Publicis, where he was responsible for strategy on The Army, ASDA, and making D&AD awarded work for the Depaul Trust. He departed for MCBD to enjoy planning on a variety of brands including Greene King, Premier Foods, Subaru and P&O Cruises, then on to M&C Saatchi, where he brought back the Ribena berries and made Dixons “The Last Place You Want To Go”, the most awarded work of 2010, winning the APG Grand Prix and Jay Chiat Gold. Latterly, Neil worked at BBH, where he led the planning for Audi, Barclays, Dulux and Gordon’s, until arriving at JWT. Neil is currently Head of Planning, responsible for the strategic offer of the agency, trying to keep a great department happy and staying busy planning on various global and UK brands.
Deputy Convenor of Judges
Sue Unerman, Chief Transformation Officer, MediaCom
In a world that is changing faster than any of us can quite get used to, business needs people who can not only see the next change coming, but can also explain it to the rest of us. Sue is one of these rare people. She’s a “clarifier”.
In the rapidly changing world of media, Sue has been ahead of the curve for three decades, and remains at the forefront of the industry’s evolution. Sue has consistently moved MediaCom forwards ahead of the competition – a crucial factor in its rise to become the number one company in its sector.
Sue has been named by Campaign magazine as “Top planner of the Year” on more occasions than any other individual. She drives transformation for MediaCom and its clients. She has reached out to a wider public with the publication of her book The Glass Wall – the year’s most significant addition to the debate on gender diversity at work. Sue is on the inaugural FT HERoes list of people who have effected the greatest changes in women’s careers.
She blogs at www.sueunerman.com. Her first book on marketing "Tell the Truth, Honesty is your most powerful marketing tool" was published in summer 2012. She was a member of the UK Government Digital Advisory Board. She one of the role models in The Female Lead's 20 in data. Sue is a contributing media editor to Brand Republic. She is a member of the Open University Council and Women’s Aid’s Key Supporters Group.
(Her name is pronounced “You-ner-man”)
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Last updated 15/03/2018