Please be informed that the IPA offices will be closed Friday 4th August.
We will respond to you as soon as we return on Monday 7th August.

IPA Effectiveness Awards Judges 2018

The IPA Effectiveness Awards involve two impressive judging panels. The first comprises of industry specialists from marketing communication disciplines. The Industry panel is responsible for shortlisting the entries and providing commentaries from a technical perspective for consideration by the Client judging panel. This panel is made up of senior clients who award the prizes.

In addition, there is a third, consultative and smaller judging panel of econometrics experts who are specifically enlisted to validate econometric models supplied in technical appendices; this panel does not decide whether an entry wins an award.

Entries are judged against several criteria including the financial contribution generated by communications, strength of proof of the link between communications and performance, scale and breadth of impact, new learning and more. Above all, judges are looking to reward entries that most persuasively establish the link between communications activity and performance, and demonstrate the increase in financial value created for the client organisation by communications.

Chair of Judges

Dame Carolyn McCall DBE, Chief Executive Officer, IT V

carolyn mccall 150x100 v2



Convenor of Judges

Neil Godber, Head of Planning, J. Walter Thompson



Deputy Convenor of Judges

Sue Unerman, Chief Transformation Officer, MediaCom

sue unerman 150x100



To view the Client Judging Panel click here

client judges


To view the Industry Judging Panel click here.

industry judges


To view the Techincal Judging Panel click here

Last updated 15/03/2018

Contact the IPA

ABCe audit Offical Webby Awards Honoree (2011, 2013)

Website, membership and content management software by Senior
Creative design by Igentics

Institute of Practitioners in Advertising (IPA)
© 2018 IPA. All rights reserved. No part of this
site may be reproduced without our permission.