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IPA Gender and Diversity Targets and Figures for the UK’s Biggest Advertising Agencies

In January 2016 IPA President Tom Knox set the UK advertising, media and communications agency business ambitious targets on gender and ethnic diversity representation to achieve by 2020. 

The goals:

  • On gender, women will hold 40% of senior positions within all agencies, and at each stage of the career ladder (Executive or Assistant, Middle Manager, Head of Department, Director or Other Executive Management and amongst personnel in the C-Suite).
  • On ethnic diversity, at least, 15% of people in leadership positions in the IPA’s biggest agencies will be from a non-white background.
  • These goals are in addition to the IPA’s existing commitment to help the industry recruit 25% of new joiners from BAME backgrounds.

These targets are as a result of a landmark IPA survey, conducted in 2015, into the gender and BAME split by department and seniority within its biggest agencies. The survey forms part of Tom Knox’s presidential ‘Here for Good’ agenda to reassert and secure for the future advertising’s role as a culturally, social and economically enriching force for good.

View the IPA’s Gender/BAME survey here, which includes information on women in seniority, women by department, women’s pay, flexible working opportunities, as well as overall BAME representation within Adland, including by seniority.

The IPA Gender/BAME Survey comprises responses from 39 of the IPA’s biggest agencies who have either a gross income more than £20million or 200+ employees. In January 2016, the data from 37 agencies was published. The intention is for the data to be published annually (The first survey does not analyse the impact of employee hours, including flexible working, on salary, which may clarify pay differentials across genders.)

In addition to this survey, the IPA publishes an annual Census, which provides the definitive view of employment trends in media, advertising and marketing communications agencies of all sizes. View the 2015 IPA Census here 

Supporting press coverage:

A fair and balanced ad industry is reward in itself

This is adland '16: Part one: Gender

This is adland '16: Part two: Ethnicity

This advertising boss think women should make up 40% of senior positions in the ad industry

This advertising boss think women should make up 40% of senior positions in the ad industry

IPA sets out plan to make advertising more diverse

UK agencies are making diversity a priority

IPA’s Knox sets out his ‘here for good’ diversity targets

IPA sets ambitious diversity agenda

Something for Renee Wilson's to-do list?



Last updated 12/02/2016

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